The document summarizes the key insights and opportunities observed during a visit to 6 different stores in Jonava city, Lithuania. The 3 main points are: 1. Observations of each store's exterior, interior, personnel and potential opportunities for improvement. Stores included a bookstore, drugstore, electronics store, mobile phone store, insurance office and grocery store. 2. Insights noted at each location such as the bookstore needing interior and personnel changes, the drugstore making customers feel watched, and the electronics store lacking personnel assistance and product information. 3. Opportunities proposed such as offering new products and services, improving customer experiences, and making personnel or process changes to increase sales and satisfaction

1. Are you paying attention?
y p y g
A Crash Course on Creativity
Assignment No 2

2. 3 questions
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•How many flies were in the first slide?
•Why they fly around?
•What first slide has common with
What
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assignment?

3. 2 answers
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•There were 2 flies.
•Flies and everything around us
attracts our attention and
ttr cts ttention nd
interferes observation results
results.
P.s. Flies do a lot of strange things but Scribd and
SlideShare services do not allow that...
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4. Introduction to assignment
No 2 results
I visit 6 different stores in Jonava city (Lithuania):
–JONAVOS KNYGA (B k t )
JONAVOS (Bookstore)
–GINTARINE VAISTINE (Drugstore)
GINTARINE
–Topo Centras (Consumer electronics store)
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–BITE (Mobile phones and broadband store)
–BTA (Insurance office, not my best choice...)
–IKI (Bi grocery store)
IKI (Big t )

5. I went out for observation...
and saw this
This complicated situation
but
b t did not stop me!!
t t
First.
First I need more to memorize
(good brain training).
Second.
Second I got few new insights.
insights
Third. I try to do something
new – t k photos with my
take h t ith
phone in pocket (results where
not very good).
)

6. 1st stop – Bookstore JONAVOS KNYGA
Outside view Inside view is similar to this…
This book store is last bastion of USSR in our
…but without him.
City.
City So there is one big insight and opportunity
– change everything from interior to
personnel or open new nice bookstore.
bookstore
p.s. In Bookstore radio was playing Scorpions Hotel California

7. 2nd stop – drugstore GINTARINE VAISTINE
It is modern drugstore with p
g professional
personnel, good place, clean interior and exterior,
nice colors. You can buy all allowed medicines (no
drugs and antibiotics without prescription), b
b h ) but
one feeling do not left me all the time I was there –
SOMEBODY WATCHING ME AND I WANT OUT AS QUICK
AS POSSIBLE!
Two insight and one opportunity
First. Owners must to do something to eliminate
this chase feeling
feeling.
Second. Waiting chairs need to be moved to more
convenient place.
place
p.s. You can measure blood
pressure for free in this store. Opportunity – offer glasses for sale.

8. 3rd and 4th stops – BITE and BTA
Both stores are in same building with same
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entrance and same small logos.
BITE is on of few mobile phone buying places in
Jonava. Almost everything is OK with this store
except that inside too dark and ceilings are too
low.
low Opportunity – always give more light to
your own customers. One secret insight – if you
stay in store long enough, girls will offer candies,
coffee or coloring books (depending on age).
Hardest observation was in BTA (insurance company) office. There were two girls
p y g
who in few seconds offered me insurance. I try to explain that I just want to look
around, but after few moments I understood – if I stay, I will be insured. Insight
– d not go t i
do t to insurance office if you do not need i
ffi d t d insurance. O Opportunity – hi
t it hire
p.s. BITE is bee in Lithuanian.
salespersons with experience in insurance sector.

9. 5 th stop – TOPO CENTRAS
Photo from my pocket
I stay longer in this store (I love new gadgets ) This company has many stores in
).
-
Lithuania with own corporate style, but in this one, nobody come up to me and ask
what I want. Not after 5,, 15 or 25 minutes… Insight – something must be changed
g g g
with personnel behavior in this store. Opportunity – go work there and make
changes for the better.
Second, I did not find any model name on tags near TVs, computers, cameras... There
were just few parameters. This infuriates me very much and I think few others.
Opportunity open
Oppo tunity - op n own shop wh cli nts will get clear information.
where clients t cl info m tion
p.s. If you want to buy new but old model TV for the price of modern one try TOPO CENTRAS

10. Last stop – IKI grocery store
Firs what I saw when enter the store where fruits and security guy (nice
combination). But I must say - this store is one of my favorite. Clean, tidy,
with self-service registers and good personnel. Everything as in normal
modern grocery store: f ll shelves with more expensive goods at eyes l l
d t full h l ith i d t level,
impulse items near the registers, products placing system and etc.
IInsight – sometimes f t to go true usual register rather th th
i ht ti faster t t l it th than through h
self-service. Opportunities – there are so much opportunities in grocery
stores especially if you want
stores,
to eat and like cooking...
p.s. You can seat your child
in special chair on shopping
t ll and h / h could not
trolley d he/she ld t
reach toys and candies.

11. Where are flies?

12. There are no flies in
Lithuania.
Lithuania
Winter is coming
coming.