For 16 years I’ve stressed the need for 1) speed in crisis communications, 2) the need for a top of the line Crisis Communications Plan that dictates rapid communications, and 3) having a plan with 100 or more pre-written and pre-approved communications templates. I’ve emphasized that leaders who are arrogant and in denial will compound the effects of the crisis. Also, a key element of my teaching is that most crises are smoldering crises, that give you time to make the crisis go away before it ignites; but a smoldering crisis also gives you time to prepare a statement and take the issue public on the time and date of your choice.
This document discusses different types of crises including financial, technological, malevolence, natural, deception, and workplace violence. It provides examples for each type such as the Kingfisher Airlines financial crisis, the Exxon Valdez oil spill technological crisis, and the Tylenol murders malevolence crisis. The document also discusses crisis management and provides an example of Union Carbide's unsuccessful management of the Bhopal gas tragedy and Pepsi's successful handling of a 1993 tampering crisis through effective communication.
PR Crises of 2014: Mistakes Made and Lessons LearnedCommPRO.biz
2014 was filled with some big news stories. They were splashed across headlines, discussed at length in newsrooms and debated over social media. From the Malaysian Airlines lost plane, to the riots in Ferguson, and the scandal in the NFL, 2014 was not without its own media crises. But what were the biggest crises from a PR standpoint? Who had to do the most damage control and why? And whose reputations were tarnished?
Check out this presentation from iQ media to gain insight about the media intelligence behind 2014′s PR crises.
The document discusses the smartphone market share and media mentions of major smartphone brands from August 2013 to present. It finds that Apple has received over 14 million media mentions, the most of any brand. Samsung has the second most with over 4 million mentions. Other brands discussed are Nokia, Samsung, HTC, Sony, Blackberry, and LG, with their total mentions and most popular phones. It concludes that Apple and Samsung currently dominate the market, but the industry continues to grow rapidly.
This document summarizes the services offered by CommPRO.biz, an online platform that connects buyers and sellers in integrated communications. It offers lead generation, thought leadership, and brand marketing opportunities through its website, daily email newsletters, and sponsored events. Companies can advertise on the website or sponsor specific content sections, emails, or an online event series. Analytics show the website averages over 67,000 visits per month from a global audience, with the largest portions from the US, Canada, and UK.
Doug Simon is the president and CEO of D.S. Simon. His company focuses on content creation and distribution to key publics to change behavior in a positive way. Doug can be reached at dougs@dssimon.com or 212.736.2727 as the contact for his services in content creation and distribution.
Doug Simon is the President and CEO of D S Simon Media, a media relations firm that has been in business for 26 years. The company helps clients secure exposure for their products, initiatives, and events through TV, radio, online and social media. D S Simon takes a collaborative approach to understand clients' goals and conduct a media analysis to develop a customized distribution plan that identifies key audiences and places content in places those audiences will see it, with the goal of changing behaviors positively.
Worldcom Releases "International Public Relations e-Glossary"CommPRO.biz
The document provides an introduction to an e-glossary of public relations and marketing terms from around the globe created by Worldcom Group. It highlights some unique terms from different countries and regions that provide insights into how PR is viewed globally. These include "Blegging" from South Africa, "Community Audio Towers" from Indonesia, and "Kizuna" from Japan. It also discusses evolving communication models like "Shared Media," "Promoted Media," and "Owned Media." The purpose is to help clients with global campaigns and provide localized PR support through Worldcom's 109 agency partners in over 6 continents.
This document discusses different types of crises including financial, technological, malevolence, natural, deception, and workplace violence. It provides examples for each type such as the Kingfisher Airlines financial crisis, the Exxon Valdez oil spill technological crisis, and the Tylenol murders malevolence crisis. The document also discusses crisis management and provides an example of Union Carbide's unsuccessful management of the Bhopal gas tragedy and Pepsi's successful handling of a 1993 tampering crisis through effective communication.
PR Crises of 2014: Mistakes Made and Lessons LearnedCommPRO.biz
2014 was filled with some big news stories. They were splashed across headlines, discussed at length in newsrooms and debated over social media. From the Malaysian Airlines lost plane, to the riots in Ferguson, and the scandal in the NFL, 2014 was not without its own media crises. But what were the biggest crises from a PR standpoint? Who had to do the most damage control and why? And whose reputations were tarnished?
Check out this presentation from iQ media to gain insight about the media intelligence behind 2014′s PR crises.
The document discusses the smartphone market share and media mentions of major smartphone brands from August 2013 to present. It finds that Apple has received over 14 million media mentions, the most of any brand. Samsung has the second most with over 4 million mentions. Other brands discussed are Nokia, Samsung, HTC, Sony, Blackberry, and LG, with their total mentions and most popular phones. It concludes that Apple and Samsung currently dominate the market, but the industry continues to grow rapidly.
This document summarizes the services offered by CommPRO.biz, an online platform that connects buyers and sellers in integrated communications. It offers lead generation, thought leadership, and brand marketing opportunities through its website, daily email newsletters, and sponsored events. Companies can advertise on the website or sponsor specific content sections, emails, or an online event series. Analytics show the website averages over 67,000 visits per month from a global audience, with the largest portions from the US, Canada, and UK.
Doug Simon is the president and CEO of D.S. Simon. His company focuses on content creation and distribution to key publics to change behavior in a positive way. Doug can be reached at dougs@dssimon.com or 212.736.2727 as the contact for his services in content creation and distribution.
Doug Simon is the President and CEO of D S Simon Media, a media relations firm that has been in business for 26 years. The company helps clients secure exposure for their products, initiatives, and events through TV, radio, online and social media. D S Simon takes a collaborative approach to understand clients' goals and conduct a media analysis to develop a customized distribution plan that identifies key audiences and places content in places those audiences will see it, with the goal of changing behaviors positively.
Worldcom Releases "International Public Relations e-Glossary"CommPRO.biz
The document provides an introduction to an e-glossary of public relations and marketing terms from around the globe created by Worldcom Group. It highlights some unique terms from different countries and regions that provide insights into how PR is viewed globally. These include "Blegging" from South Africa, "Community Audio Towers" from Indonesia, and "Kizuna" from Japan. It also discusses evolving communication models like "Shared Media," "Promoted Media," and "Owned Media." The purpose is to help clients with global campaigns and provide localized PR support through Worldcom's 109 agency partners in over 6 continents.
This document discusses the key aspects of digital PR, including technology, media, strategy, research, analysis, content, tools, distribution, and measurement. It emphasizes the importance of understanding how technology has changed the media landscape, knowing your audience and what content they want, having a strategic digital PR plan aligned with business goals, leveraging tools and networks to distribute content, and measuring the impact and ROI of digital PR efforts.
This document provides poll results about public knowledge and opinions related to the 2012 Olympic Games:
1) 95% of respondents said they have watched the Olympics, and 93% said they planned to watch the 2012 Olympics in London.
2) Most respondents (84%) correctly identified London as the host city of the 2012 Olympic Games.
3) While the colors of the Olympic rings are blue, yellow, black, green and red, only 56% of respondents correctly identified that white is not one of the colors.
4) The document shows that Michael Phelps is widely known to compete in swimming, with 93% of respondents aware of this, and 77% knowing he is a spokesperson for Sub
Going for Gold: The Olympics and Branding Special Issue – July/August .BIZ Bu...CommPRO.biz
GE's sponsorship of the Olympics began in 2003 with the goal of raising brand awareness and opening doors to new sales and marketing opportunities globally. GE saw the Olympics as a way to build relationships and visibility in growing markets like China. Metrics showed significant increases in brand favorability and awareness for GE after the Beijing and Vancouver Games. GE's involvement provided infrastructure and medical equipment for the Games while allowing them to showcase their technologies and host customers. The executive advises that sponsorships should carefully align with a company's strategy and values in order to drive business growth.
CommPRO.biz offers various partnership and advertising opportunities for organizations in advertising, corporate communications, investor relations, marketing, public relations, and social media to generate leads, showcase thought leadership, and distribute content globally. These opportunities include banner ads on the CommPRO.biz website and in the Daily Headlines & Features email, sponsored dedicated emails, creating a branded content channel, sponsoring a knowledge center, and hosting an online event.
BIZ Builder Magazine - The Decline of Trust in Corporate America - June 2012CommPRO.biz
1) Apple innovates every aspect of their business, not just products, through a process of identifying constraints, generating ideas, prioritizing solutions, and rapidly implementing improvements.
2) Apple excels at managing customer impressions of their service, even when service issues arise, through focused teams that innovate all touchpoints with customers.
3) Apple creates a consistent brand experience across all interactions by identifying and commonalizing themes, qualities, and touchpoints to connect different experiences into a cohesive whole.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of serotonin and endorphins which elevate mood and may help prevent mental illness.
Marketing Nightmares: When Bad Campaigns Happen To Good BrandsCommPRO.biz
This document discusses marketing nightmares that can occur when brands expect a good campaign from their agency but end up receiving a bad one. It notes that while these nightmares are unpleasant, they can provide valuable lessons that help brands learn what not to do when planning future marketing campaigns. The document suggests readers are about to learn from other organizations' past marketing mistakes.
10 Leading Socially Engaged PoliticiansCommPRO.biz
The document discusses 10 leading socially engaged politicians and analyzes their social media presence and engagement. It finds that politicians who have left office, like Barack Obama, Sarah Palin, and George W. Bush have been able to leverage social media more effectively to continue their missions and engage constituents. Mitt Romney is highlighted as a current presidential candidate actively using social media as a campaign tool. The document advocates that politicians can benefit from finding their fan base and encouraging online discussion.
There are many wonderful nonprofits and inspiring charities doing good work in in today’s challenging times. We wanted to spotlight those that were not only top-rated—but that were also superior in leveraging social media across multiple channels.
We’ve included a selection of A+ rated nonprofits and charities from CharityWatch.com. We also tapped CharityNavigator.com for top-rated groups, based on its strict performance rating criteria. We then analyzed the social streams of those top picks, focusing on those nonprofits that were integrating as many platforms—at as a high a level—as we could find. We were pretty impressed with the way these groups are leveraging the power of social. We think you’ll like what we came up with ...
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential.
VIDEO ROI SECRETS: 10 Ways to Maximize Reach and ReturnCommPRO.biz
The most expensive component of professional PR and marketing video is the actual production itself.
The “shoot days”—when we actually capture the CONTENT—are the most costly. The equipment, facility, fees and time (of talent in front of and behind the camera) drive this. Therefore, I have advised clients for 20 years to plan ahead and think about the many ways they can use the “extra” footage. Video more than pays for itself, especially if you use it wisely. Get your content out of ‘the can’ and onto more screens.
These tips will add to the return on your video investment.
LONG LIVE MEDIA! 10 Picks for Most Socially Connected Mainstream Media OutletsCommPRO.biz
You heard the cries that traditional media was dying, that newspapers were doomed and that “real” journalism was no longer practiced—thanks to the fact that anyone with a blog and webcam could pass themselves off as a reporter. But by now, you know the doomsayers were wrong.
Sure, we’ve certainly seen changes—but they’ve been exciting, promising and even needed. And sure, some traditional mainstream outlets still aren’t keeping up, but others are standing out in their use of social media. These nimble adapters are not only learning to survive in the new media era—they’re thriving in it, and some are even leading the charge when it comes to breaking ground in innovative uses of social media techniques to gather, report, publish and distribute the news.
These are the mainstream media outlets featured here (with some surprises added in along the way), to whom we say long live media!
Top 10 Picks for a Social Media Comeback AwardCommPRO.biz
Social media requires skillful crisis management. Gone are the days when you can easily bury a story or get by with a simple “no comment” response. And thanks to social media’s viral nature, how your firm handles a bad situation can make or break its future.
You now must respond to PR crises quickly, with authenticity and aplomb. To do this, you must listen to the conversations happening in social media as they happen. You must train your staff to lead with the company’s values when the going gets rough. And you must have a plan for what to do when the news hits the fan. It’s not easy, but it’s possible.
To begin to understand what a small cap company is, you first need to know what “Market Capitalization” means and how it’s determined.
The total dollar market value of all of a company's outstanding shares. Market capitalization is calculated by multiplying a company's shares outstanding by the current market price of
one share. The investment community uses this figure to determining a company's size, as opposed to sales or total asset figures.
The Death & Life of Journalism: How PR and Press Can Work Together in the New...CommPRO.biz
The document discusses trends in journalism and public relations in the new media era. It notes that newsrooms are shrinking as PR grows, with PR professionals outnumbering journalists 3 to 1. It also summarizes findings from a survey of over 2,400 journalists that show they increasingly use social media for reporting and are open to pitches on platforms like Twitter, though email is still preferred. The rest of the document outlines the agenda for a presentation covering these trends in more detail.
Get Listed! Wikipedia Marketing Secrets RevealedCommPRO.biz
A one-hour how-to webinar on getting clients and companies posted on Wikipedia--sponsored by VMS, hosted by CommPRO.biz and persented by Richard Laermer, CEO RLM PR. and Sharon Nieuwenhuis, Acct Manager RLM PR and Wikipedia Marketing Expert ...
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
- A survey of over 2,400 journalists found that most now see social media as an acceptable channel for communication with PR professionals and a way to field story pitches. However, journalists still prefer email for receiving pitches and press releases.
- Panelists advised that PR professionals should personalize all communication with journalists, focus on addressing reader pain points in pitches, and use social media to familiarize themselves with a journalist's work before contacting them directly with story ideas. Journalists also want the essential details like the 5Ws included in press releases.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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This document discusses the key aspects of digital PR, including technology, media, strategy, research, analysis, content, tools, distribution, and measurement. It emphasizes the importance of understanding how technology has changed the media landscape, knowing your audience and what content they want, having a strategic digital PR plan aligned with business goals, leveraging tools and networks to distribute content, and measuring the impact and ROI of digital PR efforts.
This document provides poll results about public knowledge and opinions related to the 2012 Olympic Games:
1) 95% of respondents said they have watched the Olympics, and 93% said they planned to watch the 2012 Olympics in London.
2) Most respondents (84%) correctly identified London as the host city of the 2012 Olympic Games.
3) While the colors of the Olympic rings are blue, yellow, black, green and red, only 56% of respondents correctly identified that white is not one of the colors.
4) The document shows that Michael Phelps is widely known to compete in swimming, with 93% of respondents aware of this, and 77% knowing he is a spokesperson for Sub
Going for Gold: The Olympics and Branding Special Issue – July/August .BIZ Bu...CommPRO.biz
GE's sponsorship of the Olympics began in 2003 with the goal of raising brand awareness and opening doors to new sales and marketing opportunities globally. GE saw the Olympics as a way to build relationships and visibility in growing markets like China. Metrics showed significant increases in brand favorability and awareness for GE after the Beijing and Vancouver Games. GE's involvement provided infrastructure and medical equipment for the Games while allowing them to showcase their technologies and host customers. The executive advises that sponsorships should carefully align with a company's strategy and values in order to drive business growth.
CommPRO.biz offers various partnership and advertising opportunities for organizations in advertising, corporate communications, investor relations, marketing, public relations, and social media to generate leads, showcase thought leadership, and distribute content globally. These opportunities include banner ads on the CommPRO.biz website and in the Daily Headlines & Features email, sponsored dedicated emails, creating a branded content channel, sponsoring a knowledge center, and hosting an online event.
BIZ Builder Magazine - The Decline of Trust in Corporate America - June 2012CommPRO.biz
1) Apple innovates every aspect of their business, not just products, through a process of identifying constraints, generating ideas, prioritizing solutions, and rapidly implementing improvements.
2) Apple excels at managing customer impressions of their service, even when service issues arise, through focused teams that innovate all touchpoints with customers.
3) Apple creates a consistent brand experience across all interactions by identifying and commonalizing themes, qualities, and touchpoints to connect different experiences into a cohesive whole.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of serotonin and endorphins which elevate mood and may help prevent mental illness.
Marketing Nightmares: When Bad Campaigns Happen To Good BrandsCommPRO.biz
This document discusses marketing nightmares that can occur when brands expect a good campaign from their agency but end up receiving a bad one. It notes that while these nightmares are unpleasant, they can provide valuable lessons that help brands learn what not to do when planning future marketing campaigns. The document suggests readers are about to learn from other organizations' past marketing mistakes.
10 Leading Socially Engaged PoliticiansCommPRO.biz
The document discusses 10 leading socially engaged politicians and analyzes their social media presence and engagement. It finds that politicians who have left office, like Barack Obama, Sarah Palin, and George W. Bush have been able to leverage social media more effectively to continue their missions and engage constituents. Mitt Romney is highlighted as a current presidential candidate actively using social media as a campaign tool. The document advocates that politicians can benefit from finding their fan base and encouraging online discussion.
There are many wonderful nonprofits and inspiring charities doing good work in in today’s challenging times. We wanted to spotlight those that were not only top-rated—but that were also superior in leveraging social media across multiple channels.
We’ve included a selection of A+ rated nonprofits and charities from CharityWatch.com. We also tapped CharityNavigator.com for top-rated groups, based on its strict performance rating criteria. We then analyzed the social streams of those top picks, focusing on those nonprofits that were integrating as many platforms—at as a high a level—as we could find. We were pretty impressed with the way these groups are leveraging the power of social. We think you’ll like what we came up with ...
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential.
VIDEO ROI SECRETS: 10 Ways to Maximize Reach and ReturnCommPRO.biz
The most expensive component of professional PR and marketing video is the actual production itself.
The “shoot days”—when we actually capture the CONTENT—are the most costly. The equipment, facility, fees and time (of talent in front of and behind the camera) drive this. Therefore, I have advised clients for 20 years to plan ahead and think about the many ways they can use the “extra” footage. Video more than pays for itself, especially if you use it wisely. Get your content out of ‘the can’ and onto more screens.
These tips will add to the return on your video investment.
LONG LIVE MEDIA! 10 Picks for Most Socially Connected Mainstream Media OutletsCommPRO.biz
You heard the cries that traditional media was dying, that newspapers were doomed and that “real” journalism was no longer practiced—thanks to the fact that anyone with a blog and webcam could pass themselves off as a reporter. But by now, you know the doomsayers were wrong.
Sure, we’ve certainly seen changes—but they’ve been exciting, promising and even needed. And sure, some traditional mainstream outlets still aren’t keeping up, but others are standing out in their use of social media. These nimble adapters are not only learning to survive in the new media era—they’re thriving in it, and some are even leading the charge when it comes to breaking ground in innovative uses of social media techniques to gather, report, publish and distribute the news.
These are the mainstream media outlets featured here (with some surprises added in along the way), to whom we say long live media!
Top 10 Picks for a Social Media Comeback AwardCommPRO.biz
Social media requires skillful crisis management. Gone are the days when you can easily bury a story or get by with a simple “no comment” response. And thanks to social media’s viral nature, how your firm handles a bad situation can make or break its future.
You now must respond to PR crises quickly, with authenticity and aplomb. To do this, you must listen to the conversations happening in social media as they happen. You must train your staff to lead with the company’s values when the going gets rough. And you must have a plan for what to do when the news hits the fan. It’s not easy, but it’s possible.
To begin to understand what a small cap company is, you first need to know what “Market Capitalization” means and how it’s determined.
The total dollar market value of all of a company's outstanding shares. Market capitalization is calculated by multiplying a company's shares outstanding by the current market price of
one share. The investment community uses this figure to determining a company's size, as opposed to sales or total asset figures.
The Death & Life of Journalism: How PR and Press Can Work Together in the New...CommPRO.biz
The document discusses trends in journalism and public relations in the new media era. It notes that newsrooms are shrinking as PR grows, with PR professionals outnumbering journalists 3 to 1. It also summarizes findings from a survey of over 2,400 journalists that show they increasingly use social media for reporting and are open to pitches on platforms like Twitter, though email is still preferred. The rest of the document outlines the agenda for a presentation covering these trends in more detail.
Get Listed! Wikipedia Marketing Secrets RevealedCommPRO.biz
A one-hour how-to webinar on getting clients and companies posted on Wikipedia--sponsored by VMS, hosted by CommPRO.biz and persented by Richard Laermer, CEO RLM PR. and Sharon Nieuwenhuis, Acct Manager RLM PR and Wikipedia Marketing Expert ...
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
- A survey of over 2,400 journalists found that most now see social media as an acceptable channel for communication with PR professionals and a way to field story pitches. However, journalists still prefer email for receiving pitches and press releases.
- Panelists advised that PR professionals should personalize all communication with journalists, focus on addressing reader pain points in pitches, and use social media to familiarize themselves with a journalist's work before contacting them directly with story ideas. Journalists also want the essential details like the 5Ws included in press releases.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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3. 1. Arab Spring Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com The generational gap between young people who use Social Media and older people who use it far less was personified during the Arab Spring . Tunisia, Egypt and Libya all had revolutions that unfolded in open sight via Social Media, right under the noses of and in the faces of political leaders. The Arab Spring was a classic smoldering crisis, with a flash point far beyond what leaders expected. Powerful leaders in government and in corporations are often arrogant and in denial of how a small issue can blow up into a larger crisis. I often speak to leaders about the effects of their denial and arrogance . This article called, Leadership When “It” Hits the Fan may be something you’d like to share in your organization. In many cases, a wise leader can make changes that will eliminate and snuff out the smoldering crisis before it ignites. Changing behavior is the best form of crisis management. Using Facebook and Twitter, Wael Ghonim to help ignite the smoldering crisis in Egypt.
4. 2. Fukushima Nuclear Accident Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com The Japanese earthquake and tsunami would be classed as a sudden crisis because, although likely to happen, the exact time and date were unpredictable. But the nuclear accident that followed is a classic smoldering crisis in which owners of the nuclear power plant failed to proactively connect the dots. While their nuclear plant was built to withstand an earthquake, their cooling water pumps and back up electrical supplies were vulnerable to the tsunami. Without back-up electricity and cooling water pumps, every nuclear plant in the world has the potential to melt down to some degree. The lesson you should take away is the need to connect the dots before a crisis. That means you must annually assess your vulnerabilities, and trace each vulnerability to its root cause. I suggest a major Vulnerability Assessment before writing a Crisis Communications Plan, then subsequent assessments once a quarter. The Japanese earthquake and tsunami couldn’t be prevented, but putting back-up electrical systems and extra cooling water in an elevated location above the flood zone was a logical option.
5. 3. Penn State Sexual Abuse Allegations Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com This crisis has been difficult to write about because of public outrage about the sexual abuse that allegedly occurred. But to study the crisis, one must put their outrage aside and study what happened in the background. If, as it appears, the university knew for years of accusations against Sandusky , a good Crisis Communications Plan would have instructed communicators to prepare a holding statement. At the same time, leaders should have taken firm action against Sandusky, then proactively held a news conference to expose the allegations. The financial impact and fallout to the coaching staff would have been significantly smaller had the university leadership exposed this smoldering crisis on their own terms years ago. Instead, needless mass firings followed as blame was placed on the wrong people, revenues dropped significantly and the brand is damaged for a long time to come. After a stellar career, Penn State football coach Joe Paterno’s reputation was forever tarnished because university leaders failed to proactively communicate and expose the allegations of sexual abuse against former assistant coach Jerry Sandusky.
6. 4. Herman Cain’s Women Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com The first thing you do in a presidential campaign is to look at what dirt your opponents can dig up on you. If the dirt is bad, you then have to decide if you can explain your way out of it, which means you need Media Training on how you will respond when confronted with the dirt. Herman Cain obviously failed to do this, because when first asked if he had ever been accused of sexual harassment, he responded to the reporter by saying, “Have you ever been accused of sexual harassment?” I’d expect such a reply from a 10-year-old on the play ground, but not from someone who is a leading presidential contender. This crisis, like others on our list, is a classic smoldering crisis, punctuated by a so-called leader who is arrogant and in denial of just how bad the smoldering crisis could be when ignited. Maybe next time he’ll learn that a better response may have been, “I’m rubber and you’re glue…” Media Training and having a non-spin answer for every potential question is a critical part of Crisis Communications. Cain failed in the same way that many before him have and as many after him will. Answering a question with a question doesn’t work. Blaming the media doesn’t work.
7. 5. Anthony’s Weiner Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Taking a picture of your body parts with a cell phone is always a crisis waiting to happen. However Congressman Anthony Weiner proved this point better than anyone could, when he sent the lewd photo via Twitter to a young female. Weiner realized what he had done, then Tweeted that his account was hacked. A timeline of events showed he then spend days denying he had done anything wrong. All the while he held too many news conferences and eventually called one reporter a “jackass” during a news conference . As we’ve see in other crises, the faster you admit fault and take responsibility, the faster the crisis ends and the impact of the crisis is minimized. Weiner waited too long and caused a bad situation to get worse, leading to heavy fallout. Weiner admitted fault and resigned. Had he fessed up sooner, perhaps he could have kept his job. The above photo was sent via Twitter by Congressman Anthony Weiner. He lied, he denied, he was arrogant and eventually had no alternative other than to resign. The faster you address a crisis, the faster the crisis goes away.
8. 6. Occupy Wall Street Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com This was a two part crisis. Part 1 was the pure lack of focus by the unorganized mass known as Occupy Wall Street. Part 2 is that government officials in every city that had an Occupy movement failed to act decisively to identify and end their crisis. Had the protestors had focus, they would have perhaps gained more respect and experienced less ridicule. For all their effort, they achieved no American equivalent to the Arab Spring and appeared to be just noisy gongs. Had political leaders assessed the situation with a true Vulnerability Assessment, they would have seen that they were not fighting against Freedom of Speech, but really fighting against unlawful overnight camping in public spaces. If the protestors had assessed their vulnerabilities, they would have learned that the lack of focus would lead to a lack of respect. Had political leaders assessed their vulnerabilities, they would have seen that camping was the crisis they could attack.
9. 7. Netflix Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Two words: Focus Group Netflix's brilliant business model catapulted them to success among their youthful, budget-minded, Social Media savvy demographic. Netflix was so successful it nearly made category killer Block Buster go bust. In June, a poorly written blog post announced changes in plans and pricing. Immediately 800,000 subscribers cancelled their membership. It took nearly 3 months and huge financial losses for a second blog post to follow , essentially saying, “oops.” But it was a well written oops from the CEO, that pointed out the need for communications. The post also had a corporate leader recognizing that arrogance was the cause of his crisis (we’ve mentioned leadership arrogance in several of our crises). Sadly, the damage is done, with 800,000 fewer customers and the stock price plummeting from $298 per share to $75 per share. Making a major change to their business model has been a crisis for many companies. For Netflix, the crisis meant a loss of subscribers and a huge tumble in stock prices. This brand is as popular as the government agency that delivers their envelopes.
10. 8. Bank of America Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com A classic smoldering crisis can occur when a corporation fails to listen to the complaints and concerns of a single customer. After imposing a $5 fee for some customers to use their ATM Card, Bank of America failed to give the complaints of 22-year-old Molly Katchpole their full attention. She collected more than 300 signatures from other angry customers, then amplified her anger using Social Media. This crisis is also another in which older, non-users of Social Media failed to see the power that young, frequent users of Social Media have. Note to BofA: Did you see any of that news coverage about the Arab Spring thing? A lesson for every corporation is to use Social Media more for listening and less for talking. Your customers will tell you exactly what they think of you. Failure to give great customer service to one customer can cause a crisis. Social Media allows a single unhappy customer to reach the world in seconds.
11. 9. Virginia Tech Shooting December 8, 2011 Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Sadly and ironically, as Virginia Tech was appealing a $55,000 f ine for not communicating fast enough during its 2007 massacre with 33 deaths, another shooting happens on campus. The school used text message alerts and sirens to warn students of this latest shooting, but still failed to hold a news conference until 5 hours after the first event. Social Media and texting are useful for alerting, but first class Crisis Communications should include a live news briefing within 1 hour of the onset of a crisis. This allows you to demonstrate human emotion through visual appearance and voice inflection. Necessary details and emotions cannot be fully conveyed in 140 characters. This video outlines some of my thoughts as the event was unfolding. VT did better, but after their failures in 2007, they should be world class at Crisis Communications and not just “better but not best.” Every university should learn from VT’s mistakes. VT Facebook clips above show the 5 hour delay from the 1 st notice at 11:36 a.m. and the 4:30 p.m. news conference.
12. 10. Calif. Nurses Strike Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Nothing says bah humbug like nurses going on strike at Christmas, thereby abandoning their patients; you know, the people that nurses, by their career choice, are supposed to care for. Yet nurses in California decided to go on strike. It is clear the nurses have not provided good Media Training for their spokespeople, who have said they don’t think their replacements can adequately care for the patients. Unions and strikes rely heavily on public sympathy to pressure management to cave to the usual demands for higher wages, more benefits and better working conditions . What nurse could possibly think the public will be sympathetic toward them when they abandon the sick, especially at Christmas. Their mixed message that cuts at hospitals will put their patients in jeopardy is dumb, considering their walkout definitely puts patients at risk. Bad messaging = bad crisis. Online videos from the nurses show them discussing having picket parties, while they appear happy and smiling on the picket line. Meanwhile, cynical patients and family members wonder if the nurses care more about their own personal welfare and income than the welfare of the patients.
13. About Gerard Braud Copyright 2011 Diversified Media, LLC | gerard@braudcommunications.com | www.braudcommunications.com Gerard Braud (Jared Bro) is known as the guy to call when “it” hits the fan. Companies and organizations on 5 continents depend upon Gerard to be their expert for writing Crisis Communications Plans and Media Training. Among his most amazing creations is a system that allows companies to write an entire Crisis Communications Plan in just 2 days. Gerard is also the author of the book , Don’t Talk to the Media Until… 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter. For 15 years, Gerard (Jared) was an award-winning journalist on the front line of breaking news, with affiliate reports seen around the world on CBS, NBC, CNN and the BBC. Since leaving the news business in 1994, Gerard (Jared) has dedicated his life to helping spokespeople and organizations communicate more effectively in critical times.