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What's wrong with social media
- 1. joshua walovitch director of digital+ social media Thursday, January 30, 2014 george comeau director of digital + interactive
- 2. the problem withsocial Thursday, January 30, 2014
- 3. the problem withsocial do you want to know what it is? Thursday, January 30, 2014
- 4. the problem withsocial any educated guesses? Thursday, January 30, 2014
- 5. the problem withsocial Thursday, January 30, 2014
- 6.
- 7. the problem withsocial the funnel metaphor Thursday, January 30, 2014
- 8. the problem withsocial Thursday, January 30, 2014
- 9. the problem withsocial when your marketing strategy is built as if the funnel metaphor is a reality Thursday, January 30, 2014
- 10. the problem withsocial we start to misunderstand how to use the following tools: Thursday, January 30, 2014
- 11. the problem withsocial website direct mail print piece brochures banner ads flyers posters Thursday, January 30, 2014 ppc email
- 12. the problem withsocial website direct mail brochures print piece banner ads ppc flyers email posters Thursday, January 30, 2014 consume & share & engage with content
- 13. the problem withsocial website direct mail brochures print piece adwords ppc flyers email video posters Thursday, January 30, 2014 consume & share & engage with content
- 14. the problem withsocial lets see what happened to the effectivness of our tools when we used them b a s e d o n a n o u t d at e d marketing outlook: Thursday, January 30, 2014
- 15. reality check email openrates banner ad click-thru rates cost-per-click demand of google adwords Thursday, January 30, 2014
- 16. reality check email openrates 2002: 37.3% Thursday, January 30, 2014 paid
- 17. reality check email openrates 2002: 37.3% 2009: 26% Thursday, January 30, 2014 paid
- 18. reality check email openrates 2002: 37.3% 2009: 26% 2011: 17% Thursday, January 30, 2014 paid
- 19. reality check email openrates 2014? Thursday, January 30, 2014
- 20. reality check gmail emailtabs Thursday, January 30, 2014
- 21. reality check banner adclick-thru rates mid 90’s = 3.0% Thursday, January 30, 2014 paid
- 22. reality check banner adclick-thru rates mid 90’s = 3.0% early 2000s = 0.5% Thursday, January 30, 2014 paid
- 23. reality check banner adclick-thru rates mid 90’s = 3.0% early 2000s = 0.5% 2010 = 0.1% Thursday, January 30, 2014 paid
- 24. reality check cost-per-click demandof google going down 15% y.o.y. Thursday, January 30, 2014 paid
- 25. reality check why domarketers continue to invest so heavily in email + direct mail + ppc + banner ads Thursday, January 30, 2014 paid
- 26. reality check when they themselvesdon’t as a consumer fall for those tactics? Thursday, January 30, 2014 paid
- 27. reality check social mediacontent at frequency seen by more much higher customers than any other than any other medium medium Thursday, January 30, 2014 paid
- 28. reality check Thursday, January30, 2014
- 29. reality check not investing insocial is the equivalent to: Thursday, January 30, 2014 paid
- 30. reality check Thursday, January30, 2014
- 31. reality check little support,integration or resources Thursday, January 30, 2014
- 32. reality check Thursday, January30, 2014
- 33. reality check Thursday, January30, 2014
- 34. suffolk’s evolution the hire experimenttime reset Thursday, January 30, 2014
- 35. suffolk’s evolution: thehire before the hire Thursday, January 30, 2014
- 36. suffolk’s evolution: thehire the hire Thursday, January 30, 2014
- 37. suffolk’s evolution: thehire Thursday, January 30, 2014
- 38. suffolk’s evolution: thehire not so fast Thursday, January 30, 2014
- 39. suffolk’s evolution: experimenttime hypothesis Thursday, January 30, 2014 paid
- 40. suffolk’s evolution: experimenttime hypothesis formulas Thursday, January 30, 2014 paid
- 41. suffolk’s evolution: experimenttime hypothesis formulas iterate/shelve Thursday, January 30, 2014 paid
- 42. suffolk’s evolution: reset Thursday,January 30, 2014
- 43. suffolk’s evolution: reset website directmail print piece brochures adwords flyers ppc posters email banner ads Thursday, January 30, 2014
- 44. suffolk’s evolution: reset Thursday,January 30, 2014
- 45.
- 46.
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- 48.
- 49. social purpose add-value educate entertain and thenevery once in a while ask them to do something for us Thursday, January 30, 2014
- 50. how social shouldlook 3 prong Thursday, January 30, 2014
- 51. how social shouldlook Thursday, January 30, 2014
- 52. how social shouldlook owned Thursday, January 30, 2014
- 53. how social shouldlook owned earned paid Thursday, January 30, 2014
- 54. how social shouldlook owned earned integrated project strategy Thursday, January 30, 2014
- 55. how social shouldlook owned earned integrated project strategy paid Thursday, January 30, 2014
- 56.
- 57.
- 58. owned cultivation engagement conversation facilitation custom content repurposingweb/project content Thursday, January 30, 2014
- 59. owned : custom Thursday,January 30, 2014
- 60. owned : custom Thursday,January 30, 2014
- 61. owned : brandjournalism Thursday, January 30, 2014
- 62. owned : brandjournalism Thursday, January 30, 2014
- 63. owned : brandjournalism Thursday, January 30, 2014
- 64. owned : timesensitive Thursday, January 30, 2014
- 65. owned : non-timesensitive Thursday, January 30, 2014
- 66.
- 67. earned ongoing pursuit ofearned media Thursday, January 30, 2014
- 68. earned ongoing pursuit ofearned media standard vs. new Thursday, January 30, 2014
- 69. earned ongoing pursuit ofearned media active content creation Thursday, January 30, 2014
- 70.
- 71.
- 72. project strategy integrated project strategy Thursday,January 30, 2014
- 73. flat rammy Thursday, January30, 2014
- 74. flat rammy Thursday, January30, 2014
- 75. flat rammy Thursday, January30, 2014
- 76.
- 77.
- 78. paid : thedouble standard paid Thursday, January 30, 2014
- 79. paid : thedouble standard marketers are happy to pay X dollars for postage to ensure prospectives see direct mail pieces. Thursday, January 30, 2014
- 80. paid : thedouble standard marketers are happy to pay X dollars for postage to ensure prospectives see direct mail pieces. & not many people questions this. Thursday, January 30, 2014
- 81. paid : thedouble standard why should it be any different for social? Thursday, January 30, 2014
- 82. paid : thedouble standard social advertising & people freely tell the internet where they went to school = Thursday, January 30, 2014
- 83. paid : thedouble standard new mailing address Thursday, January 30, 2014
- 84. paid : thedouble standard Thursday, January 30, 2014
- 85. paid : thedouble standard Thursday, January 30, 2014
- 86. how social shouldlook owned earned integrated project strategy paid Thursday, January 30, 2014
- 87.
- 88. thank you! Thursday, January30, 2014
- 89. thank you! any questions? Thursday,January 30, 2014