Social budget 2013
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A Higher-Ed application driver campaign fueled by Facebook and an extended ap...
We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people.
1. Those who started an application but never finished.
2. Those who made an inquiry into our school, but never ended up applying.
The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college".
In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.
Flat Rammy Recap
A post-campaign break down of Suffolk University's Flat Rammy photo challenge - send to incoming freshman a couple months before their first day of school.
#SuffolkSaidYes #HESM
On Thursday [3/20] hundreds of accepts took to social media to share their excitement about joining the Suffolk community.
In the coming weeks, we expect many more students to continue in this social media frenzy as they begin to receive their physical accept packets.
Below is a recap of what has happened to date:
The hashtag was used 310 times from Thursday (3/20) up until this morning.
257 from Twitter
53 from Instagram
25,000+ different twitter accounts saw the #SuffolkSaidYes hashtag
90,000+ impressions of the #SuffolkSaidYes were see across those 25,000+ username/accounts.
You can view the highlights of the University/student interactions HERE or in the attached PDF.
Recommended
A Higher-Ed application driver campaign fueled by Facebook and an extended ap...
We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people.
1. Those who started an application but never finished.
2. Those who made an inquiry into our school, but never ended up applying.
The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college".
In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.
Flat Rammy Recap
A post-campaign break down of Suffolk University's Flat Rammy photo challenge - send to incoming freshman a couple months before their first day of school.
#SuffolkSaidYes #HESM
On Thursday [3/20] hundreds of accepts took to social media to share their excitement about joining the Suffolk community.
In the coming weeks, we expect many more students to continue in this social media frenzy as they begin to receive their physical accept packets.
Below is a recap of what has happened to date:
The hashtag was used 310 times from Thursday (3/20) up until this morning.
257 from Twitter
53 from Instagram
25,000+ different twitter accounts saw the #SuffolkSaidYes hashtag
90,000+ impressions of the #SuffolkSaidYes were see across those 25,000+ username/accounts.
You can view the highlights of the University/student interactions HERE or in the attached PDF.
The state of innovation and entrepreneurialism in higher-education.
The disparity between training the next-generation of entrepreneurs and being proponents of innovation vs. the way we as administrators/institutions don’t always live up to that level of entrepreneurialism and innovation in the way we manage the businesses of and marketing of our colleges + universities.
How to leverage paid social media advertising to achieve enrollment goals by ...
Suffolk University’s graduate business school has conducted a series of experiments with paid social media advertising. Find out how they found great success in driving qualified program leads through leveraging the extremely powerful advertising systems of Facebook, LinkedIn and Twitter.
Law ad update 4:23
Brief Campaign Rundown:
We have 50 different ads that are live (variations of visual and copy).
They are being shown to 19,000 LSAT test takers.
The ads have been shown 1.8 Million times to our target.
The 1.8 million impressions have been shown on average 92 times to our target of 19,000 LSAT test takers.
And we've driven 638 of them to our website.
The ads have been "LIKED" 105 times.
Apps
We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people.
1. Those who started an application but never finished.
2. Those who made an inquiry into our school, but never ended up applying.
The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college".
In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.
Golden Ticket
We're launching a new campaign designed to convert prospective students that live within a 50 mile radius of Suffolk University to take a campus tour.
Every school beats prospective students and their families over the head with drab direct mail pieces that all promise the same thing: a wonderful education, great environment/campus and faculty.
Why should anybody believe any of those schools when they all say the same thing?
We know that a campus tour makes a huge difference. That's where the personality of a school has the time and setting to make their case. That's where Suffolk and our Boston campus starts to win students over. Where they start to fall in love and begin to see that they want their college experience to happen in the heart of our world-class city.
This campaign is designed to stick out (it's a chocolate bar - the brand engagement on that is at least 20 bites :).
It's designed to make prospectives think about for the first time or reinforce a previous intention of heading to Boston for a campus visit.
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The state of innovation and entrepreneurialism in higher-education.
The disparity between training the next-generation of entrepreneurs and being proponents of innovation vs. the way we as administrators/institutions don’t always live up to that level of entrepreneurialism and innovation in the way we manage the businesses of and marketing of our colleges + universities.
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The state of innovation and entrepreneurialism in higher-education.
The state of innovation and entrepreneurialism in higher-education.
More from jwalovitch
How to leverage paid social media advertising to achieve enrollment goals by ...
Suffolk University’s graduate business school has conducted a series of experiments with paid social media advertising. Find out how they found great success in driving qualified program leads through leveraging the extremely powerful advertising systems of Facebook, LinkedIn and Twitter.
Law ad update 4:23
Brief Campaign Rundown:
We have 50 different ads that are live (variations of visual and copy).
They are being shown to 19,000 LSAT test takers.
The ads have been shown 1.8 Million times to our target.
The 1.8 million impressions have been shown on average 92 times to our target of 19,000 LSAT test takers.
And we've driven 638 of them to our website.
The ads have been "LIKED" 105 times.
Apps
We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people.
1. Those who started an application but never finished.
2. Those who made an inquiry into our school, but never ended up applying.
The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college".
In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.
Golden Ticket
We're launching a new campaign designed to convert prospective students that live within a 50 mile radius of Suffolk University to take a campus tour.
Every school beats prospective students and their families over the head with drab direct mail pieces that all promise the same thing: a wonderful education, great environment/campus and faculty.
Why should anybody believe any of those schools when they all say the same thing?
We know that a campus tour makes a huge difference. That's where the personality of a school has the time and setting to make their case. That's where Suffolk and our Boston campus starts to win students over. Where they start to fall in love and begin to see that they want their college experience to happen in the heart of our world-class city.
This campaign is designed to stick out (it's a chocolate bar - the brand engagement on that is at least 20 bites :).
It's designed to make prospectives think about for the first time or reinforce a previous intention of heading to Boston for a campus visit.
More from jwalovitch (9)
How to leverage paid social media advertising to achieve enrollment goals by ...
How to leverage paid social media advertising to achieve enrollment goals by ...