The document discusses successful marketing tactics being implemented by various professionals, with a focus on personalized communication strategies, such as sending pre-visit emails and automated follow-ups. These tactics have yielded positive results, including increased customer engagement and improved customer satisfaction. Key examples include email communications to enhance guest experiences and mobile app engagement through push notifications.

1. What's one marketing tactic
that's working for you, today?
35 Salesforce Connections atten ees re eal etaile acco nts of
ic ar etin tactics are ri in real res lts

2. Marketers are e t te t er t s est ra t es t s
st a es et
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a r a a k s ess ta t s t tr

3. Dana Mulvhill
Crystal Springs Resort
“Fromahospitalitystandpoint,sendingoutpre-visitemail
communicationtoourguests5and14daysbeforetheirstay
withafocusonactivitiesandareaswhereyouneedtomake
areservationhasalleviateddisgruntledguests,takencareof
unecessaryphonecallsandprovidedabetteroverall
experienceforourguests.”
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7. Lara Baker
AAA Arizona
“Wesendanautomatedemailtocustomerswhohave
a roadservicecallbutwhodonotpurchase a
battery.It’ssentthefollowingdayandinforms
customersofourmobile program.Wegeta
goodconversionrateonit!”
e t t at s rk

8. ancy Wea er
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9. Alex DeMarco
Bankers Insurance
“FollowingupourB2Bemailswithpersonalphonecalls
byourinternstoboththereaderswithonescriptand
thenonreaderswithanotherscript.”
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13. Lynn Gonzales
HealthGains
“SEOmarketingisourmainsourceofrevenueformarketing,
pairedwithemailcampaignstonurturetheleadsuntil
theyarereadytotalktoasalesrep.Essentially
justhavingnewkeywordfocusedcontentdaily
orweekly.”
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14. ric o dstein
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15. Dan LeBlanc
The PocketSuite
“PUSHnotificationstogetpeopletoengagewithourmobile
app.Sendingthesamecontenttogetpeopletoengagewith
theappdidnotseemtoworkaswellassendingaPUSH
notificationwhichthentookthemdirectlyintotheapp.
Veryinteresting!”
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