35 Salesforce Connections attendees reveal detailed accounts of which marketing tactics are driving real results.

1. What's one marketing tactic
that's working for you, today?
35 Salesforce Connections atten ees re eal etaile acco nts of
ic ar etin tactics are ri in real res lts

2. Marketers are e t te t er t s est ra t es t s
st a es et
s e s a tt e ere t
at s are ra e te res ses r r eers t t e
s e est at s e arket ta t t at s rk r t a
et er re k t rease ers rates a etter
st er e er e e r re t t make e rk s er t s
a r a a k s ess ta t s t tr

3. Dana Mulvhill
Crystal Springs Resort
“Fromahospitalitystandpoint,sendingoutpre-visitemail
communicationtoourguests5and14daysbeforetheirstay
withafocusonactivitiesandareaswhereyouneedtomake
areservationhasalleviateddisgruntledguests,takencareof
unecessaryphonecallsandprovidedabetteroverall
experienceforourguests.”
e t t at s rk

4. es ey raden
rt a r t re
n
e t t at s rk

5. ennifer iefe
s e
e t t at s rk

6. on ut u
rate
e t t at s rk

7. Lara Baker
AAA Arizona
“Wesendanautomatedemailtocustomerswhohave
a roadservicecallbutwhodonotpurchase a
battery.It’ssentthefollowingdayandinforms
customersofourmobile program.Wegeta
goodconversionrateonit!”
e t t at s rk

8. ancy Wea er
e t t at s rk

9. Alex DeMarco
Bankers Insurance
“FollowingupourB2Bemailswithpersonalphonecalls
byourinternstoboththereaderswithonescriptand
thenonreaderswithanotherscript.”
e t t at s rk

10. iche e am
e e a erse
e t t at s rk

11. ichae a ison
e t t at s rk

12. ai ey o erts
str
e t t at s rk

13. Lynn Gonzales
HealthGains
“SEOmarketingisourmainsourceofrevenueformarketing,
pairedwithemailcampaignstonurturetheleadsuntil
theyarereadytotalktoasalesrep.Essentially
justhavingnewkeywordfocusedcontentdaily
orweekly.”
e t t at s rk

14. ric o dstein
e t t at s rk

15. Dan LeBlanc
The PocketSuite
“PUSHnotificationstogetpeopletoengagewithourmobile
app.Sendingthesamecontenttogetpeopletoengagewith
theappdidnotseemtoworkaswellassendingaPUSH
notificationwhichthentookthemdirectlyintotheapp.
Veryinteresting!”
e t t at s rk

16. atthias rasch
M s
s
e t t at s rk

17. nge a nee
ea a
e t t at s rk

18. orge ide a
e erat ta
e t t at s rk

19. ei y ohnson
a
e t t at s rk

20. ohn aru a
rt east
to
e t t at s rk

21. sh ey ick
er e
s
e t t at s rk

22. hander ekha Sehgal
kr s t s
e t t at s rk

23. ake ardner
a es r e
e t t at s rk

24. wona a an
a es r e
e t t at s rk

25. a id arron
e t r
e t t at s rk

26. enise enee hinn
t e
e t t at s rk

27. e in oorman
a es r e
e t t at s rk

28. iche e hand er
a re
e t t at s rk

29. im er y eyno ds
e er a
“
.”
e t t at s rk

30. yron arsha
t a es
e t t at s rk

31. Wi irdsong
r
how
e t t at s rk

32. io eta oshka
a e s
e t t at s rk

33. a ohen
e t t at s rk

34. am artho omew
re t e era
e t t at s rk

35. hi i sfour
t
e t t at s rk

36. et the e ook
ee more of what's working
e k t a s a e k k a at
tsta e a es a e arket