Overcoming your workforce's resistance to change
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A lot of digital transformation projects a hindered due to the workforce's inbuilt resistance to change — discoverer how you can support your employees to ensure a successful project, maximizing user adoption and ROI.
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Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
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While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
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Overcoming your workforce's resistance to change
- 1. © 2019 AppLearn® All rights reserved Overcoming your workforce’s resistance to change
- 2. With the rapid rate of technological growth, drastic change within the workplace has become routine in modern business culture. © 2019 AppLearn® All rights reserved
- 3. “The speed of software deployment is greater than the individual speed of behavior change.” Margaret Ruiseal, Partner and Head of HR Transformation Practice, Mercer © 2019 AppLearn® All rights reserved
- 4. “70% of change initiatives fail to achieve their goals, largely due to employee resistance.” McKinsey & Company © 2019 AppLearn® All rights reserved
- 5. It’s inherently difficult for organizations to overcome people’s natural resistance to change, especially when change occurs so frequently in the workplace. © 2019 AppLearn® All rights reserved© 2019 AppLearn® All rights reserved
- 6. However, it is possible; the key is providing enough support and communication throughout the entire change process. © 2019 AppLearn® All rights reserved
- 7. Your messaging and delivery is key. © 2019 AppLearn® All rights reserved
- 8. The message © 2019 AppLearn® All rights reserved
- 9. One generalized support message will not suffice. © 2019 AppLearn® All rights reserved
- 10. The software changes you’re implementing won’t affect every employee in the same way; as a result, you can’t expect one generalized message to sufficiently prepare each employee. © 2019 AppLearn® All rights reserved
- 11. Taking the time to consider the effect the change will have on your employees, provides you with the tools to settle any worries and enhance the overall perception. © 2019 AppLearn® All rights reserved
- 12. The delivery © 2019 AppLearn® All rights reserved
- 13. © 2019 AppLearn® All rights reserved Most organizations have the challenge of an email immune audience.
- 14. Traditional communication methods such as emails have a low open rate with the actual message often getting lost. © 2019 AppLearn® All rights reserved
- 15. The solution to this issue is to use a variety of trackable channels to push your message. Using both in-application and out-of-application communications are necessary to raise awareness and consumability. © 2019 AppLearn® All rights reserved
- 16. The inbuilt human resistance to change is a massive hurdle for organizations, that can often be detrimental to change initiatives. © 2019 AppLearn® All rights reserved
- 17. © 2019 AppLearn® All rights reserved But, by creating a bespoke message and expanding your communication streams, you can overcome the inbuilt human resistance to change, maximizing user adoption and ROI.
- 18. Let’s connect © 2019 AppLearn® All rights reserved