This document discusses strategies for understanding college students' characteristics and learning preferences in order to effectively teach information literacy skills. It notes that students are comfortable with technology but unfamiliar with research processes, and prefer visual, hands-on learning. The document advocates using knowledge of students' backgrounds, interests and expectations to contextualize lessons in a way that promotes engagement and connections to prior knowledge. Examples are provided for how to frame assignments and discussions to address students' tendencies and help them appreciate the value and process of academic research.