Blossom Capital Founder & Partner Ophelia Brown's SaaStr Europa 2018 presentation on what you need to raise your Series A.

1. # S A A S T
R E U R O P
What You Need to Raise
Your Series A (And Why It
Isn’t $100K MRR)
Ophelia Brown
Blossom Capital

2. SAASTR EUROPA 2018
We are Blossom Capital
@CANDICE_LO
EX-UBER
(GROWTH & OPS)
@IMRANGHORY
EX-INDEX VENTURES,
MARKETINVOICE,
BLOOMBERG
(DATA SCIENCE)
@MHUDACK
DELIVEROO (CTO),
EX-FACEBOOK (DIRECTOR
OF PRODUCT)
@OPHELIA_BROWN
EX-INDEX VENTURES,
LOCALGLOBE
HIGH-CONVICTION SERIES A INVESTORS WITH OPERATING EXPERIENCE

3. SAASTR EUROPA 2018
There is no MRR where “Series A” happens
0
10
20
30
40
50
$0k $50k $100k $150k $200k $250k
M-o-MGrowth(%)
MRR

4. S A A S T R E U R O
SO WHAT DO INVESTORS LOOK FOR?

5. S A A S T R E U R O
Product
• Is this the category winner?
• Is it meaningfully differentiated?
• Do users love it?

6. S A A S T R E U R O
Scalability
• Can this market sustain $1B ARR?
• Will it grow fast enough to achieve
escape velocity (aka IPO)?
• Is it defensible?

7. S A A S T R E U R O
Economics
• Is there a viable go-to-market
strategy?
• Are the unit economics sound at
scale?
• Will growth and expansion overcome
inherent churn?

8. S A A S T R E U R O
Team
• Do the founders truly understand
their users and space?
• Can the founders hire A-Players?
• Can the team execute?

9. SAASTR EUROPA 2018
HELLO@BLOSSOMCAP.COM

10. #SAASTREURO
PA