Brazilians are increasingly looking for convenient foods that save time in cooking while also being healthy options. Many consumers find that they have little time to cook at home due to busy lifestyles. There is demand for products that make cooking easier through streamlined preparation, ready-made meals, or meal kits. Snacking is also on the rise as traditional meal times decline. Many consumers are also trying to add more whole grains and proteins to their diets for health reasons like obesity, hypertension, and diabetes. Technologies like apps have potential to help consumers make healthier choices and track their eating.

1. © 2015 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
2016 Mintel Food & Drink Trends
Brazilian Perspectives
©2016MintelGroupLtd.AllRightsReserved.ConfidentialtoMintel.

2. 2
FSTR HYPR
Time is of the essence. Brands are highlighting
exactly how long it takes to use their product or
service.
The speed of life is not slowing down in
Brazil…demand is continuing to build for products
that streamline shopping and cooking
Buzz:3 Lifecycle: Mainstreaming
Convenience, Time-saving, Simplicity, Spontaneity, Immediacy, On-demand
TREND
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Go To Trend

3. 3
Brazilians turn to convenience foods to save time in the kitchen
Source: Mintel Reports: Cooking Habits—Brazil , March 2016
of Brazilians would eat more healthy foods if there were more easy–to-
prepare healthy options (eg frozen ready-meals, pre-cooked food, etc)
30%
of Brazilians agree with the statement “cooking takes up too much of
my daily time.”
38%

4. 4
Meal kits bridge the gap between homemade and fully prepared meals
Nacho Loco Mini Tacos de Chicken com Frijoles
e Queijo (Mini Chicken Tacos with Frijoles and
Cheese)
This frozen meal kit includes a recipe suggestion on
back
Youcook Green Thai Curry (Germany)
This chilled meal kit comprises vegetables, chicken
breast fillets, rice, halal certified coconut milk, fresh
coriander, green curry paste and soy sauce.
Source: Mintel GNPD

5. 5
Snack attack in Latin America
Busy lifestyles are profoundly
changing traditional eating
patterns and boosting the
snacking occasion.
Traditional mealtimes are in
decline, and snacks are filling
the gap, especially for younger
Brazilians.
There is a growing need for
convenient products which can
bridge the gap between health
and indulgence.
Source: Mintel Food and Drink

6. 6
Young consumers’ eating habits are affected by their lack of time
The busy lifestyle of young adults seems to be influencing their eating habits. Consumers aged
16-34 are more likely than those aged 35+ to find it difficult to find time to cook at home.
They are more likely than their older counterparts to usually eat little snacks instead of regular
meals, to eat on-the-go, and to skip breakfast in the morning.
Selected statements of eating habits, by age group, Brazil, August 2015
Base: 1,500 adults aged 16+
Source: Ipsos Observer Brazil/Mintel
Source: Mintel Reports: The Time-pressed Consumer—Brazil , October 2015

7. 7
Food categories targeting snacking occasion grow
King of Palms Frutajá!
Purê de Frutas Maçã
Manga Goiaba (Apple,
Mango, Guava Fruit Purée)
Chobani "Flip" Tropical
Escape Greek Yogurt it’s a
pineapple coconut low-fat
yogurt with hazelnuts,
toasted coconut and
granola
Chef Earl's Cranberry
Almond Chicken Salad is
fully cooked, ready to eat
and said to be real and
fresh.

8. 8
Juice/soup hybrids
Soupologie Raw Beetroot &
Mint Ready to Eat Chilled
Soup, UK
H-E-B Souper Fruit Bilberry
Fruit Soup, US
¡Cho! Beetroot and Apple
Drinking Gazpacho, UK
New chilled soup introductions feature a combination of sweet, savory and spicy flavors. Thanks to evolving
flavor profiles, juice and smoothie brands have an opportunity to enter the snacking/meal space
Source: Mintel GNPD

9. 9
What it means
Analyst POV
The speed of life is not slowing down in Brazil…demand is
continuing to build for products that streamline shopping and
cooking
Ease of use is essential for time-saving product propositions
Products that bridge the gap between scratch cooking and fully-
prepared options can be a great way to introduce reluctant consumers
to time-saving options, as well as snacks positioned as meals

10. 10
Artificial: Public Enemy No. 1
Consumer demand for natural and “less processed” food
and drink are forcing companies to reformulate to remove
artificial ingredients

11. 11
People are paying more attention to what’s in their food
Source: Ipsos Observer/Mintel
of Brazilians agree that it is worth spending more on
healthier food options
83%
of Brazilians claim to cook using only natural/home-
made ingredients
73%
of Brazilian adults claim to purchase meat and poultry with
no additives/no preservatives.56%
11

12. 12
Natural claims growing annually in Latin America
Source: Mintel GNPD
0% 2% 4% 6% 8% 10% 12% 14%
No Additives/Preservatives
All Natural Product
Wholegrain
Organic
GMO-Free
Latin American food and drink launches, by natural claims, 2011-15
2011 2012 2013 2014 2015

13. 13
“Nothing Artificial” might become the new “natural”
Healthy Choice Café Steamers
Simply Southwestern-Style
Chicken, US
Meal is made with real ingredients that
are minimally processed, and contains
nothing artificial.
Charlie’s Honest Fizz
Raspberry, Australia
Carbonated soft drink made with
real fruit, free from preservatives
and contains nothing artificial.
Love Child Organics Oaty
Chomps, Canada
Contains no GMOs, no added sugar
or salt, and nothing artificial.
Source: Mintel GNPD

14. 14
What it means
Consumers are worried about products with long unfamiliar
ingredient lists
Some categories carry an “artificial” reputation
“Free from” trends are on the rise
Consumers expect products to be closer to nature – and
claims to be truthful

15. 15
For Every Body
Fitness training for everybody
creates an opportunity for food
and drink products that help
consumers get acquainted with
sports nutrition for hydration,
energy and protein.

16. 16
Preferences for sports nutrition products varies
Source: Canada: Lightspeed GMI/Mintel, Brazil: Ipsos Observer Brazil/Mintel
of Brazilians agree that exercising regularly contributes
to a healthy life.36%
Of Brazilians consume sports/isotonic drinks after exercise,
while 14% consume them before exercise16%
of Brazilian adult juice drinkers agree “it is refreshing to
have juice after exercising.”
21%
16

17. 17
There’s a need for many levels of sports nutrition in food
Lyv Snacks Sport Crunchy
Granola Bar with Oats and
Honey, Argentina
Granola bar contains 119 calories or
497 kilojoules and nearly 2g of
protein
All Stars Muscle Protein Bar,
Germany
crispy protein bar with delicious
caramel and toasted crunchy
hazelnuts flavour, coated with milk
chocolate. The product is suitable
for between or after exercise,
contains 34% high-quality protein
that helps in muscle gain.
Gu Energy Gel Suplemento
Energético para Atletas
Sabor Chocolate (Chocolate
Flavored Energy Gel for
Athletes), Brazil
This vegan and gluten-free product
is kosher certified, and retails in a
32g pack.
Beginner Intermediate Advanced
Source: Mintel GNPD

18. 18
New functional ingredients for natural sports benefits
The White Mustache Fresh
and Pure Ginger Flavored
Yogurt Whey, US
Natural reserve of Greek-style
yogurt that can be used for post-
workout hydration
Beet It Sport Beetroot and
Oat Flapjack snack bar,
Finland
High nitrate content from beets is
reported to help the body recover
from exercise
Ko Maki Pure Patagonian
Maqui Wellness Light Drink,
Chile
Sport drink product is a high source
of antioxidants, promotes anti-aging,
boosts the immune system and
increases energy levels
Acid Whey Beets Maqui Berry
Source: Mintel GNPD

19. 19
What it means
Consumer education is required
Awareness of the types of sports nutrition helps
consumers make decisions
New and different ingredients and sources creates excitement

20. 20
Alternatives Everywhere
More people are becoming interested in vegetarian
and vegan food and drink, creating a wider
audience for alternative food and drink.

21. 21
More consumers are interested in vegetarian options
Sources: US – Lightspeed GMI/Mintel; Brazil – Ipsos Observer Brazil/Mintel
of those eating less meat in Brazil are doing
so because they occasionally like to have a
'meat-free' day
20%
of Brazilians think that there is a lack of
vegetable-based alternatives to popular animal
based ingredients17%
of Brazilians like eating at places where they
offer special menus.24%
21

22. 22
Burgers and sausages are a popular format for meat substitutes
Gerônimo Chickpea Burger with Leeks,
Brazil
This artisan vegetarian burger contains no added
oils, fats or preservatives.
Tofurky Salsicha Kielbassa (Kielbasa Polish-
Style Sausage), Brazil
Meatless sausage made with organic soya, free from
milk, and is described as gourmet and delicious. The
vegan product is kosher certified, suitable for outdoor
grills and microwave, and retails in a 397g recyclable
pack featuring the Non-GMO project logo.
Source: Mintel GNPD

23. 23
Protein does not just come from meat and dairy
Ceres Brasil Traditional Pasta
with Chickpea Flour and Dried
Tomatoes, Brazil
Mediterranean Snacks Baked
Lentil Chips with Cracked
Pepper, US
Calbee Saya Lightly Salted
Snow Pea Crisps, Mexico
Source: Mintel GNPD

24. 24
Emerging protein sources from around the world
Beyond Meat Beastly
Sliders, US
Pea Protein
Lifefood CRAWnchies Sea
Lettuce, Finland
Contains 18g protein in 100g
serving
100% sustainable plant
protein ingredient
Comparable levels of amino acids to
whey, and higher levels of amino
acids than other plant proteins such
as soy and pea. Parabel USA’s
Lentein received the Innovation
Award at the 2015 IFT Food Expo
Plant-based Protein Marine Protein Water Lentils
Source: Mintel GNPD

25. 25
Non-dairy milks expand beyond soy milk
Coco do Vale Chocolate
Flavored Coconut Milk, Brazil
The gluten-, lactose-free and rich in
calcium product contains 10% of
coconut milk and 1.4% cocoa powder.
The product comes ready to drink and
retails in a 200ml pack including a
straw.
El Gato Chocolate-Flavored
Cashew Nut Drink, Brazil
Made with raw cashew nuts
Source: Mintel GNPD
Família Pamalani Original
Almond Drink, Brazil
100% vegetable, rich in antioxidants
and contains no added flavor, milk,
gluten or preservatives. It is said to
be excellent on its own, in
cappuccinos and savory dishes
recipes.

26. 26
What it means
Non-dairy milk and meat substitutes provide more options for
curious consumers – not just vegetarians and vegans
Consumers are interested in all types of protein,
suggesting room for new sources
Most people are not converting their diets to be completely
meat or dairy free

27. 27
HELP ME HELP
MYSELF
Consumers are learning new ways to nudge themselves toward better
habits.
Products that help consumers save time and eat healthfully have
potential to move the market forward
Buzz:5 Lifecycle: Established
Community, Control, Empowerment, Habit, Self-esteem, Confidence
TREND
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Go To Trend

28. 28
Health rises in importance for Brazilians, especially when cooking at home
Source: Mintel Reports: Cooking Habits—Brazil , March 2016
of Brazilians are overweight or obese.
21% of Brazilians have hypertension problems and 6.2% aged 18+
have diabetes, according to the National Health Survey (done in the
second semester of 2013 and published in August 2015).53%
of Brazilians think that the most important factor when cooking a meal
at home is whether it is healthy. The demand for healthy food is
growing, thus consumers are seeking healthier food options54%

29. 29
47% of Brazilians would like to add more whole grain pasta to their diets.
Made with local manioc (cassava)
and corn, this pasta is free from
gluten, cholesterol, lactose and
GMOs. It contains 54% less
carbohydrates and 55% less
calories compared to other pasta
Features wholegrain rice These noodles provide 27% fewer
calories than the regular variety, are
made with wholegrain cereals, and
contain 0% trans fat.
Carpe Diem Light Manioc
Pasta
L'artisan Patissier Ind. de
Alimentos Congelados
Chicken Parmigiana with
Wholegrain Rice and French
Style Carrots
Nissin Miojo Nissin Lámen
Light Tomato Flavoured
Instant Noodles (Brazil)
Source: Mintel GNPD
Source: Mintel Reports : Pasta—Brazil, April 2014

30. 30
Time-saving apps already utilized, high interest in other apps
Potential for healthy and convenient products to benefit from apps that help consumers help
themselves
Base: 1,500 adults aged 16+
Source: Ipsos Observer Brazil/Mintel
Source: Mintel Reports, The Time-Pressed Consumer—Brazil, October 2015
Interest in using technology to save time, Brazil, August 2015

31. 31
Sage Project App

32. 32
What it means
Provide consumers with detailed features and benefits of
products that utilize upgraded or healthier ingredients such
as whole grains.
Focus NPD on products that help consumers deal with the
biggest issues--obesity, hypertension, and type 2 diabetes
Consider on-line support for highlighting how products fit into
healthy recipes. Also tapping into phone apps or other
technology that help consumers keep track of what they are
eating.

33. © 2015 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel. mintel.com
Naira Sato
Food & Drink Specialist
nsato@mintel.com
mintel.com