Brazilians are increasingly looking for convenient foods that save time in cooking while also being healthy options. Many consumers find that they have little time to cook at home due to busy lifestyles. There is demand for products that make cooking easier through streamlined preparation, ready-made meals, or meal kits. Snacking is also on the rise as traditional meal times decline. Many consumers are also trying to add more whole grains and proteins to their diets for health reasons like obesity, hypertension, and diabetes. Technologies like apps have potential to help consumers make healthier choices and track their eating.
This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.
This webinar is hosted by the Nutrition & Wellness concentration area of the Military Families Learning Network. For full information and to access the recording of this session, visit https://learn.extension.org/events/3067
n April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Since 2015, Aramark and the American Heart Association (AHA) have collaborated to create Healthy for Life®, an industry-leading health impact initiative that empowers Americans to make healthy food, nutrition and lifestyle choices. This report highlights our shared vision and achievements from the multi-year collaboration.
This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.
This webinar is hosted by the Nutrition & Wellness concentration area of the Military Families Learning Network. For full information and to access the recording of this session, visit https://learn.extension.org/events/3067
n April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Since 2015, Aramark and the American Heart Association (AHA) have collaborated to create Healthy for Life®, an industry-leading health impact initiative that empowers Americans to make healthy food, nutrition and lifestyle choices. This report highlights our shared vision and achievements from the multi-year collaboration.
Oat products have seen increased new product development in the UK over the last 4 years. This is good news for oat farmers who could benefit from increased demand.
Gen Zers have made their way onto college campuses across the country and brought new dining demands and eating behaviors with them. Many students are opting for food options that accommodate their lifestyle and support their health goals. Explore how the new generation of college students is influencing today’s campuses in this resource.
Plant-based milk alternative refers to non-dairy vegan milk made from breakdown of plant material like cereals, legumes oilseeds, nuts that are extracted in water and further homogenized to provide a creamy mouth feel along with flavor and aroma. It is a fast growing segment in the newer food product development category. Plant sources like almonds, soy, cashew, rice are utilized due to the nutritional properties of these sources for preparation of plant-based milk which is lactose-free, cholesterol free and low in calories. Dairy milk allergy, lactose intolerance, hormonal imbalance, calorie concern and more preference to vegan diets has influenced consumers towards choosing plant-based milk alternatives and it serves as an inexpensive and sustainable alternative to dairy milk. New and advanced non-thermal processing technologies are being developed for tackling the problems related to increase of shelf life, emulsion stability, nutritional completeness and sensory acceptability. Plant-based milk alternatives is a major research area in food science and technology and widely investigated through the development of advanced processing, technological interventions and fortification techniques for developing a nutritionally complete product with high overall acceptability.
Changing Beliefs and Practices Mid-COVID-19: Workplace Dining Views on the We...Aramark
How has COVID-19 affected beliefs and practices when it
comes to personal wellbeing and wellbeing of the planet? Review this presentation to see the findings of Aramark’s June 2020 COVID-19 Sustainability Survey.
Nancy Kruse - Spotting Millennial Food TrendsJohn Blue
Spotting Millennial Food Trends - Nancy Kruse, Owner, Leading Food Consultants/Nation’s Restaurant News, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
Earnest Eats Superfood Hot Cereals Expo West 2016Andrew Aussie
An overview of our award-winning Earnest Eats superfood hot cereals, made with oats, quinoa and amaranth, that's transforming oatmeal from boring to an earnest breakfast experience. Our Earnest Eats Detoxifying Hot Cereals were noted by New Hope as a "Hot Trend" at Expo West. Our Energized Hot Cereals powered by Coffeefruit also earned a lot of attention for our earnest sourcing of this new superfood ingredient with a sustainability story.
Ingredients: The Difference between 'Clean Label' & 'Free From' Organic Moni...Paul Hart
Market trends show consumer concern for 'Whole Foods'
- But what's the distinction between 'Clean label' and 'Free From'?
In fact the latter has a labeling imperative...
The ingredient brand example of Solanic is considered through brand strap lines - through 'clean label; to the current focus on 'free from; .
Market data for 'free from' tends is presented; from Datamonitor; Innova & Mintel.
Food composition issues and label claims are contrasted for the major groups of foods constituents: Carbohydrates; Fats & Oils; Proteins + Sustainability, and Additives.
Finally 'Natural' is also considered ... [defies a single definition].
Aloe Vera Product Catalog 2017 from Forever Living ProductsSvetlana Andriyenko
Forever Living Products is one of the world’s largest manufacturers and distributors of Aloe Vera providing consumers with a variety of natural based Aloe Vera products including skin care and health products, nutritional drinks, beauty products and dietary supplements. The wide range of products manufactured and distributed by FLP is principally based upon Aloe Vera, one of nature's most potent healing plants.
Aloe Vera has been used successfully for health and medicinal applications, since its discovery over 6,000 years ago and is only now beginning to receive the recognition it deserves as a natural, modern day alternative to many highly toxic synthetic drugs.
Main features of the products:
Superior quality products from safe, natural, GM free ingredients
No insecticides, pesticides, or artificial fertilizers
Patented stabilization process
Advisory Board of highly qualified professionals.
More info here:
http://www.aloe4yourlife.com/
http://www.200002451762.fbo.foreverliving.com/
Check out the latest product catalog from Forever Living USA and Canada. 2016 For more information or to order products please visit http://www.aloe4us.com
Plant based foods for a better tomorrow, Sustainable Foods Summit, San Franci...Givaudan
In a world with a growing population, scarce resources, and strong effects from climate change, there is an increasing focus on plant-based proteins. Givaudan’s mission is to bridge the gap between animal and plant protein by providing flavours with a real meaty taste.
En el siguiente ensayo se tratara el tema de la protección de los Software en referencia con el Derecho de propiedad siendo estos una nueva tendencia en la Legislación.
Oat products have seen increased new product development in the UK over the last 4 years. This is good news for oat farmers who could benefit from increased demand.
Gen Zers have made their way onto college campuses across the country and brought new dining demands and eating behaviors with them. Many students are opting for food options that accommodate their lifestyle and support their health goals. Explore how the new generation of college students is influencing today’s campuses in this resource.
Plant-based milk alternative refers to non-dairy vegan milk made from breakdown of plant material like cereals, legumes oilseeds, nuts that are extracted in water and further homogenized to provide a creamy mouth feel along with flavor and aroma. It is a fast growing segment in the newer food product development category. Plant sources like almonds, soy, cashew, rice are utilized due to the nutritional properties of these sources for preparation of plant-based milk which is lactose-free, cholesterol free and low in calories. Dairy milk allergy, lactose intolerance, hormonal imbalance, calorie concern and more preference to vegan diets has influenced consumers towards choosing plant-based milk alternatives and it serves as an inexpensive and sustainable alternative to dairy milk. New and advanced non-thermal processing technologies are being developed for tackling the problems related to increase of shelf life, emulsion stability, nutritional completeness and sensory acceptability. Plant-based milk alternatives is a major research area in food science and technology and widely investigated through the development of advanced processing, technological interventions and fortification techniques for developing a nutritionally complete product with high overall acceptability.
Changing Beliefs and Practices Mid-COVID-19: Workplace Dining Views on the We...Aramark
How has COVID-19 affected beliefs and practices when it
comes to personal wellbeing and wellbeing of the planet? Review this presentation to see the findings of Aramark’s June 2020 COVID-19 Sustainability Survey.
Nancy Kruse - Spotting Millennial Food TrendsJohn Blue
Spotting Millennial Food Trends - Nancy Kruse, Owner, Leading Food Consultants/Nation’s Restaurant News, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
Earnest Eats Superfood Hot Cereals Expo West 2016Andrew Aussie
An overview of our award-winning Earnest Eats superfood hot cereals, made with oats, quinoa and amaranth, that's transforming oatmeal from boring to an earnest breakfast experience. Our Earnest Eats Detoxifying Hot Cereals were noted by New Hope as a "Hot Trend" at Expo West. Our Energized Hot Cereals powered by Coffeefruit also earned a lot of attention for our earnest sourcing of this new superfood ingredient with a sustainability story.
Ingredients: The Difference between 'Clean Label' & 'Free From' Organic Moni...Paul Hart
Market trends show consumer concern for 'Whole Foods'
- But what's the distinction between 'Clean label' and 'Free From'?
In fact the latter has a labeling imperative...
The ingredient brand example of Solanic is considered through brand strap lines - through 'clean label; to the current focus on 'free from; .
Market data for 'free from' tends is presented; from Datamonitor; Innova & Mintel.
Food composition issues and label claims are contrasted for the major groups of foods constituents: Carbohydrates; Fats & Oils; Proteins + Sustainability, and Additives.
Finally 'Natural' is also considered ... [defies a single definition].
Aloe Vera Product Catalog 2017 from Forever Living ProductsSvetlana Andriyenko
Forever Living Products is one of the world’s largest manufacturers and distributors of Aloe Vera providing consumers with a variety of natural based Aloe Vera products including skin care and health products, nutritional drinks, beauty products and dietary supplements. The wide range of products manufactured and distributed by FLP is principally based upon Aloe Vera, one of nature's most potent healing plants.
Aloe Vera has been used successfully for health and medicinal applications, since its discovery over 6,000 years ago and is only now beginning to receive the recognition it deserves as a natural, modern day alternative to many highly toxic synthetic drugs.
Main features of the products:
Superior quality products from safe, natural, GM free ingredients
No insecticides, pesticides, or artificial fertilizers
Patented stabilization process
Advisory Board of highly qualified professionals.
More info here:
http://www.aloe4yourlife.com/
http://www.200002451762.fbo.foreverliving.com/
Check out the latest product catalog from Forever Living USA and Canada. 2016 For more information or to order products please visit http://www.aloe4us.com
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In a world with a growing population, scarce resources, and strong effects from climate change, there is an increasing focus on plant-based proteins. Givaudan’s mission is to bridge the gap between animal and plant protein by providing flavours with a real meaty taste.
En el siguiente ensayo se tratara el tema de la protección de los Software en referencia con el Derecho de propiedad siendo estos una nueva tendencia en la Legislación.
Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (p...mysociety
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An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
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In this webinar you’ll learn:
How the Full Disclosure trend is satisfying consumer demands for total transparency
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In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
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5. Broccoli sprouts are explored as a detox ingredient
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Top 10 Most Innovative Foods in China in 2017FoodInnovation
After half a month's collection, vote and internal selection, FBIF finally figures out the Top 10 Most Innovative Foods in China in 2017. Wishing to promote China's food innovation, we picked out the top 10 pioneering products of 2017.
Top 10 most innovative foods in china in 2017Wilbur Zhu
After half a month's collection, vote and internal selection, FBIF finally figures out the Top 10 Most Innovative Foods in China in 2017. Wishing to promote China's food innovation, we picked out the top 10 pioneering products of 2017.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Improving profitability for small businessBen Wann
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. 3
Brazilians turn to convenience foods to save time in the kitchen
Source: Mintel Reports: Cooking Habits—Brazil , March 2016
of Brazilians would eat more healthy foods if there were more easy–to-
prepare healthy options (eg frozen ready-meals, pre-cooked food, etc)
30%
of Brazilians agree with the statement “cooking takes up too much of
my daily time.”
38%
4. 4
Meal kits bridge the gap between homemade and fully prepared meals
Nacho Loco Mini Tacos de Chicken com Frijoles
e Queijo (Mini Chicken Tacos with Frijoles and
Cheese)
This frozen meal kit includes a recipe suggestion on
back
Youcook Green Thai Curry (Germany)
This chilled meal kit comprises vegetables, chicken
breast fillets, rice, halal certified coconut milk, fresh
coriander, green curry paste and soy sauce.
Source: Mintel GNPD
5. 5
Snack attack in Latin America
Busy lifestyles are profoundly
changing traditional eating
patterns and boosting the
snacking occasion.
Traditional mealtimes are in
decline, and snacks are filling
the gap, especially for younger
Brazilians.
There is a growing need for
convenient products which can
bridge the gap between health
and indulgence.
Source: Mintel Food and Drink
6. 6
Young consumers’ eating habits are affected by their lack of time
The busy lifestyle of young adults seems to be influencing their eating habits. Consumers aged
16-34 are more likely than those aged 35+ to find it difficult to find time to cook at home.
They are more likely than their older counterparts to usually eat little snacks instead of regular
meals, to eat on-the-go, and to skip breakfast in the morning.
Selected statements of eating habits, by age group, Brazil, August 2015
Base: 1,500 adults aged 16+
Source: Ipsos Observer Brazil/Mintel
Source: Mintel Reports: The Time-pressed Consumer—Brazil , October 2015
7. 7
Food categories targeting snacking occasion grow
King of Palms Frutajá!
Purê de Frutas Maçã
Manga Goiaba (Apple,
Mango, Guava Fruit Purée)
Chobani "Flip" Tropical
Escape Greek Yogurt it’s a
pineapple coconut low-fat
yogurt with hazelnuts,
toasted coconut and
granola
Chef Earl's Cranberry
Almond Chicken Salad is
fully cooked, ready to eat
and said to be real and
fresh.
8. 8
Juice/soup hybrids
Soupologie Raw Beetroot &
Mint Ready to Eat Chilled
Soup, UK
H-E-B Souper Fruit Bilberry
Fruit Soup, US
¡Cho! Beetroot and Apple
Drinking Gazpacho, UK
New chilled soup introductions feature a combination of sweet, savory and spicy flavors. Thanks to evolving
flavor profiles, juice and smoothie brands have an opportunity to enter the snacking/meal space
Source: Mintel GNPD
9. 9
What it means
Analyst POV
The speed of life is not slowing down in Brazil…demand is
continuing to build for products that streamline shopping and
cooking
Ease of use is essential for time-saving product propositions
Products that bridge the gap between scratch cooking and fully-
prepared options can be a great way to introduce reluctant consumers
to time-saving options, as well as snacks positioned as meals
10. 10
Artificial: Public Enemy No. 1
Consumer demand for natural and “less processed” food
and drink are forcing companies to reformulate to remove
artificial ingredients
11. 11
People are paying more attention to what’s in their food
Source: Ipsos Observer/Mintel
of Brazilians agree that it is worth spending more on
healthier food options
83%
of Brazilians claim to cook using only natural/home-
made ingredients
73%
of Brazilian adults claim to purchase meat and poultry with
no additives/no preservatives.56%
11
12. 12
Natural claims growing annually in Latin America
Source: Mintel GNPD
0% 2% 4% 6% 8% 10% 12% 14%
No Additives/Preservatives
All Natural Product
Wholegrain
Organic
GMO-Free
Latin American food and drink launches, by natural claims, 2011-15
2011 2012 2013 2014 2015
13. 13
“Nothing Artificial” might become the new “natural”
Healthy Choice Café Steamers
Simply Southwestern-Style
Chicken, US
Meal is made with real ingredients that
are minimally processed, and contains
nothing artificial.
Charlie’s Honest Fizz
Raspberry, Australia
Carbonated soft drink made with
real fruit, free from preservatives
and contains nothing artificial.
Love Child Organics Oaty
Chomps, Canada
Contains no GMOs, no added sugar
or salt, and nothing artificial.
Source: Mintel GNPD
14. 14
What it means
Consumers are worried about products with long unfamiliar
ingredient lists
Some categories carry an “artificial” reputation
“Free from” trends are on the rise
Consumers expect products to be closer to nature – and
claims to be truthful
15. 15
For Every Body
Fitness training for everybody
creates an opportunity for food
and drink products that help
consumers get acquainted with
sports nutrition for hydration,
energy and protein.
16. 16
Preferences for sports nutrition products varies
Source: Canada: Lightspeed GMI/Mintel, Brazil: Ipsos Observer Brazil/Mintel
of Brazilians agree that exercising regularly contributes
to a healthy life.36%
Of Brazilians consume sports/isotonic drinks after exercise,
while 14% consume them before exercise16%
of Brazilian adult juice drinkers agree “it is refreshing to
have juice after exercising.”
21%
16
17. 17
There’s a need for many levels of sports nutrition in food
Lyv Snacks Sport Crunchy
Granola Bar with Oats and
Honey, Argentina
Granola bar contains 119 calories or
497 kilojoules and nearly 2g of
protein
All Stars Muscle Protein Bar,
Germany
crispy protein bar with delicious
caramel and toasted crunchy
hazelnuts flavour, coated with milk
chocolate. The product is suitable
for between or after exercise,
contains 34% high-quality protein
that helps in muscle gain.
Gu Energy Gel Suplemento
Energético para Atletas
Sabor Chocolate (Chocolate
Flavored Energy Gel for
Athletes), Brazil
This vegan and gluten-free product
is kosher certified, and retails in a
32g pack.
Beginner Intermediate Advanced
Source: Mintel GNPD
18. 18
New functional ingredients for natural sports benefits
The White Mustache Fresh
and Pure Ginger Flavored
Yogurt Whey, US
Natural reserve of Greek-style
yogurt that can be used for post-
workout hydration
Beet It Sport Beetroot and
Oat Flapjack snack bar,
Finland
High nitrate content from beets is
reported to help the body recover
from exercise
Ko Maki Pure Patagonian
Maqui Wellness Light Drink,
Chile
Sport drink product is a high source
of antioxidants, promotes anti-aging,
boosts the immune system and
increases energy levels
Acid Whey Beets Maqui Berry
Source: Mintel GNPD
19. 19
What it means
Consumer education is required
Awareness of the types of sports nutrition helps
consumers make decisions
New and different ingredients and sources creates excitement
20. 20
Alternatives Everywhere
More people are becoming interested in vegetarian
and vegan food and drink, creating a wider
audience for alternative food and drink.
21. 21
More consumers are interested in vegetarian options
Sources: US – Lightspeed GMI/Mintel; Brazil – Ipsos Observer Brazil/Mintel
of those eating less meat in Brazil are doing
so because they occasionally like to have a
'meat-free' day
20%
of Brazilians think that there is a lack of
vegetable-based alternatives to popular animal
based ingredients17%
of Brazilians like eating at places where they
offer special menus.24%
21
22. 22
Burgers and sausages are a popular format for meat substitutes
Gerônimo Chickpea Burger with Leeks,
Brazil
This artisan vegetarian burger contains no added
oils, fats or preservatives.
Tofurky Salsicha Kielbassa (Kielbasa Polish-
Style Sausage), Brazil
Meatless sausage made with organic soya, free from
milk, and is described as gourmet and delicious. The
vegan product is kosher certified, suitable for outdoor
grills and microwave, and retails in a 397g recyclable
pack featuring the Non-GMO project logo.
Source: Mintel GNPD
23. 23
Protein does not just come from meat and dairy
Ceres Brasil Traditional Pasta
with Chickpea Flour and Dried
Tomatoes, Brazil
Mediterranean Snacks Baked
Lentil Chips with Cracked
Pepper, US
Calbee Saya Lightly Salted
Snow Pea Crisps, Mexico
Source: Mintel GNPD
24. 24
Emerging protein sources from around the world
Beyond Meat Beastly
Sliders, US
Pea Protein
Lifefood CRAWnchies Sea
Lettuce, Finland
Contains 18g protein in 100g
serving
100% sustainable plant
protein ingredient
Comparable levels of amino acids to
whey, and higher levels of amino
acids than other plant proteins such
as soy and pea. Parabel USA’s
Lentein received the Innovation
Award at the 2015 IFT Food Expo
Plant-based Protein Marine Protein Water Lentils
Source: Mintel GNPD
25. 25
Non-dairy milks expand beyond soy milk
Coco do Vale Chocolate
Flavored Coconut Milk, Brazil
The gluten-, lactose-free and rich in
calcium product contains 10% of
coconut milk and 1.4% cocoa powder.
The product comes ready to drink and
retails in a 200ml pack including a
straw.
El Gato Chocolate-Flavored
Cashew Nut Drink, Brazil
Made with raw cashew nuts
Source: Mintel GNPD
Família Pamalani Original
Almond Drink, Brazil
100% vegetable, rich in antioxidants
and contains no added flavor, milk,
gluten or preservatives. It is said to
be excellent on its own, in
cappuccinos and savory dishes
recipes.
26. 26
What it means
Non-dairy milk and meat substitutes provide more options for
curious consumers – not just vegetarians and vegans
Consumers are interested in all types of protein,
suggesting room for new sources
Most people are not converting their diets to be completely
meat or dairy free
28. 28
Health rises in importance for Brazilians, especially when cooking at home
Source: Mintel Reports: Cooking Habits—Brazil , March 2016
of Brazilians are overweight or obese.
21% of Brazilians have hypertension problems and 6.2% aged 18+
have diabetes, according to the National Health Survey (done in the
second semester of 2013 and published in August 2015).53%
of Brazilians think that the most important factor when cooking a meal
at home is whether it is healthy. The demand for healthy food is
growing, thus consumers are seeking healthier food options54%
29. 29
47% of Brazilians would like to add more whole grain pasta to their diets.
Made with local manioc (cassava)
and corn, this pasta is free from
gluten, cholesterol, lactose and
GMOs. It contains 54% less
carbohydrates and 55% less
calories compared to other pasta
Features wholegrain rice These noodles provide 27% fewer
calories than the regular variety, are
made with wholegrain cereals, and
contain 0% trans fat.
Carpe Diem Light Manioc
Pasta
L'artisan Patissier Ind. de
Alimentos Congelados
Chicken Parmigiana with
Wholegrain Rice and French
Style Carrots
Nissin Miojo Nissin Lámen
Light Tomato Flavoured
Instant Noodles (Brazil)
Source: Mintel GNPD
Source: Mintel Reports : Pasta—Brazil, April 2014
30. 30
Time-saving apps already utilized, high interest in other apps
Potential for healthy and convenient products to benefit from apps that help consumers help
themselves
Base: 1,500 adults aged 16+
Source: Ipsos Observer Brazil/Mintel
Source: Mintel Reports, The Time-Pressed Consumer—Brazil, October 2015
Interest in using technology to save time, Brazil, August 2015
32. 32
What it means
Provide consumers with detailed features and benefits of
products that utilize upgraded or healthier ingredients such
as whole grains.
Focus NPD on products that help consumers deal with the
biggest issues--obesity, hypertension, and type 2 diabetes
Consider on-line support for highlighting how products fit into
healthy recipes. Also tapping into phone apps or other
technology that help consumers keep track of what they are
eating.
The Time-pressed consumer—Brazil, October 2105 http://reports.mintel.com/display/751720/
Consumer demands for natural and “less processed” food and drink are forcing companies to reformulate to remove artificial ingredients.
Healthy Eating Trends—Brazil December 2015Cooking Habits—Brazil, March 2016Brazil Source: Meat and Poultry—Brazil, September 2014. Changes in buying habits.
Total products with naturalness claims increased 32% from 2014-15
Top categories with naturalness claims LAR from 2013-15 bakery, snacks, sauces, side dishes, dairy, breakfast cereal, fruit and veg
Top growth categories in 2015 MPF, breakfast cereal, meals, F+V
From Stephanie’s Demise of Artificial IFT presentation
Ambiguous nature of “all-natural” claims have given rise to more specific claims that call out exactly what is not in a product. “Nothing artificial” clearly plays in to this. In fact, 69% of US consumers want to see more transparency in food product ingredients. These “free-from” claims clearly communicate that.
Charlie’s Honest Fizz Raspberry, Australia, GNPD ID: 3375337
http://www.gnpd.com/sinatra/recordpage/2931661/
Some categories carry an “artificial” reputation, creating opportunity for brands that can offer more natural alternatives
“Free from” trends are on the rise, showcasing the importance of formulations that can carry the claims
Consumers expect products to be closer to nature – and that the claims made by companies are not far from the truth
For many people, fitness is not training for a triathlon; it’s simply about becoming more active. The rising promotion and organization of athletic programs that encourage consumers to get and stay active showcases a parallel need for food and drink that helps consumers get acquainted with sports nutrition elements, such as energy, hydration and protein. This creates an opportunity for communication and product ranges that will progress alongside people’s activity levels and goals.
Consumers are beginning to recognize that all sports nutrition products are not created equal, with many looking for alternatives to sports drinks for health or refreshment.
Healthy Lifestyles—Brazil, March 2014
Sports and Energy Drinks—Brazil, June 2014
Brazil source: Fruit Juice and Juice Drinks – Brazil, June 2015, figure 40, http://reports.mintel.com/display/740398/
ages 16+ who drank juice from October 2014-April 2015
Healthy Eating Trends—Brazil, December 2015
Meat and Poultry—Brazil March 2016
Brazil source: Eating Out Trends – Brazil, August 2015, figure 13 and 14, http://reports.mintel.com/display/748249/
internet users ages 16+ who have eaten out or ordered takeouts in the first three months of 2015 like eating at places where they offer special menus (eg vegetarian menu, menu for people with food intolerance/allergy, lactose-free, gluten-free dishes).
Alternatives are getting worked into peoples weekly diets. Flexitarianism is a rising concept
In response the Brazilian government has been very proactive and launched a raft of initiatives aimed at educating its citizens about how to eat well and remain healthy.
Following up on the revolutionary healthy eating guidelines they released in 2014, in November 2015, they released a National Pact for Healthy Eating.
At the front line of these programmes are 40,000 family health teams supported by nearly 4,000 health professionals including nutritionists and physiotherapists that work within the community to educate and support Brazilians adopt a healthy lifestyle.
Consumers are moving to on-line options for communication and for saving time in doing routine daily tasks such as shopping and ordering foods.