This presentation contains information about the current scenario of the dog food market, current trends, sales, where the United Kingdom stands globally in terms of Dog food.

1. Dog Food
Market
UK 2017

2. CURRENT MARKET
Dogs are the most popular pets in UK with 24%
share.
Value growth by 2% and volume growth declining
by 3% in 2016.
This decline is due to more and more dogs getting
obese and pet-parents shift towards premium
products.
Owners are now looking for high quality, premium
and natural products for their pets.

3. PETS IN UK HOUSEHOLDS
24% of UK homes have dogs.
17% of UK homes have cats.
Dogs
24%
Cats
17%
Fishes
8%
Rabbits
2%
Fishes
13%
Reptiles
1%
Others
35%

4. MARKET OVERVIEW
Dog population, Dog trends, Dog distribution

5. PET POPULATION IN THE UK
United Kingdom was home to 8.5 million dogs in
2016.
Cats were the second popular pets with a
population of 8 million.
0.9
8
8.5
Rabbits Cats Dogs
Number of pets in millions

6. DOG TRENDS; BREEDS BY POPULARITY
French Bulldog Springer Spaniel Golden Retriever
Labrador Cocker Spaniel German
Shepherd
1. 2. 3.
4. 5. 6.

7. POPLUAR DOG BREEDS ORIGINATED GERMANY
Bulldog Beagle Golden
Retriever
1. 2. 3.

8. CURRENT TRENDS
Current trends in the UK Dog-food market, Experts’ take

9. GERMAN MARKET TRENDS
Human Grade
Premiumization
Low in grain/
Gluten free
Natural and
organic

10. HUMAN GRADE
Rising pet anthropomorphism has led pet
parents to treat pets as members of their
families,
44% of the UK households own at least one pet.
This pet anthropomorphism has led pet parents
to feed their pets with food containing human
grade ingredients.

11. NATURAL AND ORGANIC
…where preferences for natural health products
and nutritional ingredients are growing.
People are being more health conscious and pet
anthropomorphism is on the rise.
This has led to a good scope for natural and
organic pet foods.
38% of the pet-specialty market was dominated by
the natural category.

12. PREMIUMIZATION
According to Euromonitor, this trend has led to
the rise of premium dog treats and foods.
49% of English dogs are obese. This has led
pet parents to incline towards premium foods
rather than opting for regular dog foods.

13. LOW IN GRAIN
Not all dogs are immune to gluten. This gluten
allergy can lead to Celiac disease.
This has led to the increase in sales of grain
free products.
More than 53% of new pet food launches are
grain-free.
15% pet food products sold in the pet specialty
market are grain-free.

14. DOG FOOD AND TREAT SALES
Consumer Behavior, Retail sales, UK in the World

15. DOGS ARE FAMILY
Is the average weekly spending
per pet
90% US$ 45.48
Dog owners consider dogs
to be a part of their family.
46%
Dog owners pamper
their dogs with treats.

16. DOG FOOD SALES
Dog Food market has been expanding by value but
not by volume.
Value growth by 2%. However, volume growth is
declining by 3%.
Yet, market is moving towards Premium Food and
Treats – mostly towards healthy and natural.

17. GROSSING BILLIONS EVERY YEAR
Market Size of USD 1.8 Bn in 2016.
Dry and wet dog food segments are
experiencing a slow decline.
Treats are on the rise with an average of
3% increase in the last 5 years. 1782
1804
1826
1849
1871
1894
2015 2016 2017 2018 2019 2020
Retail market size in millions

18. UNITED KINGDOM; THE FOURTH LARGEST MARKET
JAPAN
Dog population: 11m
Dog food market: US$ 1550m
Dog treat market: US$ 553m
UNITED KINGDOM
Dog population: 8.5m
Dog food market: US$ 1.8 Bn
Dog treat market: US$ 581.6m
USA
Dog population: 77.8m
Dog food market: US$ 14,466m
Dog treat market: US$ 2733.3m

19. TREATS CONTINUE TO GROW STEADILY
In 2015, Dog treats generated a sales of 549
million.
In 2016 the sales crossed USD 581.6 Mn.
By 2020, the sales is expected to rise to USD
654.6 Mn with an average growth of 3%.
549.4
581.6
599.0
616.9
635.2
654.6
2015 2016 2017 2018 2019 2020
Dog treat sales in USD millions

20. RISING VOLUME SALES
In 2015, Dog treats generated a volume sales of
113.9k tones in the United Kingdom.
In 2016 the figure reached 117k tones.
At this rate, the sales is expected to rise to 128k
Tones by 2020. 113.9
117
119.9
122.78
125.72
128.74
2015 2016 2017 2018 2019 2020
Dog treat sales in 000 Tones

21. DISTRIBUTION CHANNELS AND CONSUMERS
Grocery retailers dominate the distribution
channel with a share of 68%.
12% of sales come from Pet shops.
Superstores share 7% of the retail sales.
Grocery
retailers
68%
Pet shops
12%
Superstores
7%
Others
13%

22. “The humanization trend in the dog food market is
notable in the increasing success of premium dog
products and specialty dog foods.”
“Manufacturers are increasing using natural/organic
ingredients to capitalize on the trend.”
“Natural pet food cornered well over a third of
the UK's total 1.3 billion USD spend within the
‘pet specialty’ market last year, while grain-free
accounted for 15 percent.”
EXPERTS’ TAKE ON UK
- GFK
- Mordor Intelligence
- Mintel
“ Rising pet obesity in the U.K. has forced
their owners to seek therapeutic and premium
pet foods that offer ingredients to
prevent these conditions and prolong the lives
of their pets..”
- Agriculture and Agri food Canada

23. ABOUT DOGSEE CHEW
Dogsee Chew and its products

24. NATURAL TREAT FOR NATURAL LOVE
Dogsee Chew is made only from 4 ingredients –
Yak Milk, Cow Milk, Lime Juice and Salt.
These chews are healthy and human grade, and
are handcrafted in the Himalayas.
Dogsee treats are 3 times harder than bones.
Dogsee Chew is a 100% natural and human
grade product; free from grain, gluten,
preservatives and artificial flavoring.

25. HIMALAYAS TO DOGS OF THE WORLD
Currently the biggest pet food trends in the
United States; Premiumization and
humanization.
Consumption of organic foods and products
is the other trend.
Dogsee products are premium, human
grade, 100% natural and organic.

26. 26
For the Love of Dogs, Passion for All Natural Food, and Affinity to the Himalaya.
WHY DOGSEE CHEW?
ALL NATURAL PRODUCT
Dogsee Chew is the answer
to Liver & Oral problems – All
Natural Treat with hard chewy
texture.
These chews are successful
in US and have Global
appeal.
ORIGINATED IN HIMALAYA
Himalaya Yak/Cow Milk Chews
can only be manufactured in
Himalayan Region of Nepal,
Bhutan and Sikkim.
HIGH MORTALITY RATE
Globally about 70% Dogs
don’t live their full life and
die in between 8 to 10
years.
LIVER & ORAL PROBLEMS
Liver Problems come from high
intake of
preservatives/chemicals, while
Oral issues come due to lack of
hard chews for dogs.

27. GLOBAL PRESENCE
Sold in over 8 countries. Making millions of Dogs happy every day.

28. AWARDS & RECOGNITIONS

29. We work to better the life of Stray Dogs around the World.
We support adoption of Stray Dogs
through
We are friends of
We provide our treats for free to VOSD to feed
stray dogs.
So far, over 100 dogs has been adopted in Bangalore
through #BOTA. We are their proud partners.
AND, WE REALLY LOVE DOGS!!

30. TALK TO US
Shirish Ghimire
Market Research Associate
Dogsee Chew
Email: shirish@dogseechew.com
Purbali Das
International Business Director
Dogsee Chew
Email: purbali@dogseechew.com

31. CONTENT CREDITS
PFMA
Euromonitor International
Mintel
Agriculture and Agri-Food Canada

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Write to me at:
shirish@dogseechew.com
shirishghimire46@gmail.com