When rethinking your test approach, it can be difficult to come up with creative, new test ideas or a fresh angle towards your 'Application Under Test', while being stuck in your own good old mind. To overcome this I often take a role-playing approach to spur new testing ideas; stepping into somebody elses shoes can free whole new thought processes, give you new directions and additional viewpoints. I'd like to talk about a couple of methods you can (mis)use for this, like the 'persona' representation used in user-centered design, Edward de Bono's idea of 'Six Thinking Hats', the four-user model mentioned in James Whittaker's 'How to Break Software' and my own "What would?" approach. Presented on 04th July 2015 at the Cambridge Exploratory Workshop on Testing (http://cewtblog.blogspot.com/2015/07/cewt-1-testing-ideas.html)