Capstone Presentation of the IIM internship under professor Sameer Mathur,Marketing, IIM lucknow. This presentation mashes up all the concepts that I have learnt in the 4 weeks of the internship. It also applies the HBR article, brands vs private labels in an indian scenario
Capstone Presentation of the IIM internship under professor Sameer Mathur,Marketing, IIM lucknow. This presentation mashes up all the concepts that I have learnt in the 4 weeks of the internship. It also applies the HBR article, brands vs private labels in an indian scenario
Steinway and sons case analyis (shubham goswami)Sameer Mathur
This presentation is based on a Harvard Business School Case and explores the managerial challenges faced by two young investment bankers who have bought one of the greatest names in all of music.
Steinway and sons case analyis (shubham goswami)Sameer Mathur
This presentation is based on a Harvard Business School Case and explores the managerial challenges faced by two young investment bankers who have bought one of the greatest names in all of music.
7. Let’s take examples
• Ease of order-
online/app
• Delivery- express
delivery in one day
• Returns- Speedy
pickup and door pickup
• Installation- personnel
helps with the
installation of
electronics
• Customer training-
online
• Maintenance and repair
– online and service