3. Nathan Morris, Arnold Morris, SJ Popeil Ron Popeil First family of the American kitchen Product development and marketing were indistinguishable Pioneer in taking the secrets of the pitchmen to the TV screen RoncoShowtime Rotisserie
4. The way they did it Maniacal attention to product detail Optimal speed, evenness to the browning No market researcher, no advertising agency They made the product the star Dial O Matic, Veg o Matic, Chop o Matic
5. The Ketchup Conundrum Grey had a magic conversion rate Sophistication and complex aromatics Paid more than double Jim Wigon Build a better ketchup
6. Ketchup Early 19th century – Benzoates Vs Vinegar Heinz Salty, Sweet, Sour, Bitter, Umami Amplitude – word sensory experts use to describe flavors that are well blended and balanced World’s Best Ketchup Vs Heinz
7. True Colors Shirley Polykoff Miss Clairol – 1st hair Colour bath She wrote legendary copy for the brand Does she or doesn’t she The closer he gets, the better you look If I’ve only one life, let me live it as a blonde 7 % to 40 % (50’s to the 70’s) Women’s lib, the workplace…..
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11. Blonde Periodic Table – Bombshell, Sunny, Brassy, Dangerous, Society, Cool Between Sunny and Brassy Managed to capture the feminist sensibilities of the day in a phrase By the mid 90’s, the communication of both had changed
12. What the dog saw Cesar Millan – Host of Dog Whisperer on NGC Arrives in canine chaos and leave back peace Presence Students of human movement Pay a huge attention to our faces, jaws, hands Laban Movement Phrasing = Posture + Gesture Rhythmic , Timing
13. The art of failure Jana Novotna Choked Vs Panicked Explicit learning Vs Implicit Learning After EL, IL takes over Under conditions of stress, the Explicit system takes over Playing with slow, cautious deliberation Choking is loss of instinct Choking is about thinking too much
14. The art of failure In Panic, you stop thinking It causes perceptual narrowing It is reversion to instinct The graveyard spiral JFK Jr Panicked
15. Blow Up 1986 Challenger; 1956 Three Mile 0 Rings and Morton Thiokol Normal Accident Risk Homeostasis
