SlideShare a Scribd company logo
1 of 27
THE NEW POWER
GENERATION
Tweens in the Spotlight!
Too Young for the Teen Room
Too Old for the Children’s Room
It's cooler than ever to be a
tween,
but is childhood lost?



 http://www.usatoday.com/news/health/2009-02-03-tweens-behavior_N.htm
Definition of a Tween
   8-12 year-olds / 20 million strong
   Time of transition; physical, emotional, &
    psychological
   Each week they spend 12 hours watching
    TV &
    7 hours online
   70% say their parents are their best friends
   63% DO NOT have cell phones
   Reading for pleasure continues to drop
    each year
What Tweens Find Important
   Parents
     Family    Game Nights/ Mom& Daughter programs
   Music
     Add   music to your website/programs/stream it
   Movies
     Book   to Movie tie-ins/ show them/ discuss
   Being Smart
     Trivia,   Contests, Tutors
Tween Imprints
Abrams/Amulet
It’s Not a Diary, It’s a
  Movie!
Great Book
and Movie
Tie-in
Opportunity!
Tween Girl Magazines
Tween Boy Magazines
Graphic Novels
Think outside the box
   Text Messages as an alternative to Book Reports
     Mo   B Dik
       Call me
       -Ishml.
     Hngr    Gms
       24 compete.
       Last 1 alive wins. (fran jackson)
     Diree   Wmpee Kd
       MS wrst idea evr.
       Get me out of here.
TWEEN
 PROGRAMMING
      &
 TWEEN AREAS
A Review of our Member Libraries
Manhasset Public Library
   Percy Jackson and the Olympians Book Club
    8 – 12 year-olds 24 enrolled 18 showed up 10
      boys!
     Each week, a book, mythology, demi-god skills,
      and a craft based on book.
     Example: Week 2- Sea of Monsters.
Manhasset Tween Girls
Merrick Library Tween Area
Meet me at the corner of 5th and 6th
Mineola Public Library
Port Washington Tween Area
Port Washington
    Tweens
Port Washington
    Tweens
Rosly
n
In 1905, 11 year-old Frank Epperson of California mixed
some soda powder and water on his back porch. He left
the stirring stick in and the temperature dropped
overnight… the next morning he had a Popsicle!

In 1923, Frank began to sell his creation in seven fruit
flavors. What was the original name for this
summertime treat?
        A. Ice-ees          C. Epsicles
        B. Pop-tastic       D. Popsidoodles
        Treats
                     C. Epsicles
Valley Stream
   Tweens- Be Confident! Be Motivated! Be You!
     Featuring   co-authors of 113 Things to Do By 13
Further Reading
 www.delicious.com/nassaulibrary/tweens
 Acuff, D.S. What Kids Buy and Why: The
  Psychology of Marketing to Kids. Simon &
  Schuster, 1997.
 Elkind, David. All Grown Up and No Place
  to Go: Teenagers in Crisis. Perseus
  Books, 1998.
 Siegel, D.L. The Great Tween Buying
  Machine: Marketing to Today’s Tweens.
  Paramount Market Publishing, Inc. 2001.

More Related Content

What's hot

Coffee with beth and becky d11 (2)
Coffee with beth and becky d11 (2)Coffee with beth and becky d11 (2)
Coffee with beth and becky d11 (2)James
 
The little round red house 1
The little round red house 1The little round red house 1
The little round red house 1josebabu4112
 
THE LITTLE ROUND RED HOUSE
THE LITTLE ROUND RED HOUSETHE LITTLE ROUND RED HOUSE
THE LITTLE ROUND RED HOUSEMEENUSREEE
 
Chapter Four: Summer Reading 2012
Chapter Four: Summer Reading 2012Chapter Four: Summer Reading 2012
Chapter Four: Summer Reading 2012LibraryLeroy
 
Halloween en el IES Sierra Minera
Halloween en el IES Sierra MineraHalloween en el IES Sierra Minera
Halloween en el IES Sierra MineraIESSierraMinera
 
Between the Pages: Winter 2016/2017
Between the Pages: Winter 2016/2017Between the Pages: Winter 2016/2017
Between the Pages: Winter 2016/2017Westerville Library
 
INNOVATIVE LESSON PLAN
INNOVATIVE LESSON PLANINNOVATIVE LESSON PLAN
INNOVATIVE LESSON PLANUMABL
 
November 2016: Outreach Newsletter
November 2016: Outreach NewsletterNovember 2016: Outreach Newsletter
November 2016: Outreach NewsletterWesterville Library
 

What's hot (10)

Coffee with beth and becky d11 (2)
Coffee with beth and becky d11 (2)Coffee with beth and becky d11 (2)
Coffee with beth and becky d11 (2)
 
Presentac.. (1)
Presentac.. (1)Presentac.. (1)
Presentac.. (1)
 
The little round red house 1
The little round red house 1The little round red house 1
The little round red house 1
 
THE LITTLE ROUND RED HOUSE
THE LITTLE ROUND RED HOUSETHE LITTLE ROUND RED HOUSE
THE LITTLE ROUND RED HOUSE
 
Chapter Four: Summer Reading 2012
Chapter Four: Summer Reading 2012Chapter Four: Summer Reading 2012
Chapter Four: Summer Reading 2012
 
Halloween en el IES Sierra Minera
Halloween en el IES Sierra MineraHalloween en el IES Sierra Minera
Halloween en el IES Sierra Minera
 
Between the Pages: Winter 2016/2017
Between the Pages: Winter 2016/2017Between the Pages: Winter 2016/2017
Between the Pages: Winter 2016/2017
 
INNOVATIVE LESSON PLAN
INNOVATIVE LESSON PLANINNOVATIVE LESSON PLAN
INNOVATIVE LESSON PLAN
 
Great books for giving winter 2012
Great books for giving winter 2012Great books for giving winter 2012
Great books for giving winter 2012
 
November 2016: Outreach Newsletter
November 2016: Outreach NewsletterNovember 2016: Outreach Newsletter
November 2016: Outreach Newsletter
 

Viewers also liked

23 secrets on game design for tween girls casual connect usa by Kim Verbon Ya...
23 secrets on game design for tween girls casual connect usa by Kim Verbon Ya...23 secrets on game design for tween girls casual connect usa by Kim Verbon Ya...
23 secrets on game design for tween girls casual connect usa by Kim Verbon Ya...Kim Verbon
 
Social Media/Digital Trends: What do you know? How can you help?
Social Media/Digital Trends: What do you know? How can you help?Social Media/Digital Trends: What do you know? How can you help?
Social Media/Digital Trends: What do you know? How can you help?Joi Podgorny
 
What are the kids doing online? Keynote for CARU National Conference
What are the kids doing online? Keynote for CARU National ConferenceWhat are the kids doing online? Keynote for CARU National Conference
What are the kids doing online? Keynote for CARU National ConferenceJoi Podgorny
 
The age of consent
The age of consentThe age of consent
The age of consentdaphveyn
 
Tweens . . . not Kids, not Teenagers - The 'in-between' Age
Tweens . . . not Kids, not Teenagers - The 'in-between' AgeTweens . . . not Kids, not Teenagers - The 'in-between' Age
Tweens . . . not Kids, not Teenagers - The 'in-between' Age1 HQ
 

Viewers also liked (6)

23 secrets on game design for tween girls casual connect usa by Kim Verbon Ya...
23 secrets on game design for tween girls casual connect usa by Kim Verbon Ya...23 secrets on game design for tween girls casual connect usa by Kim Verbon Ya...
23 secrets on game design for tween girls casual connect usa by Kim Verbon Ya...
 
Social Media/Digital Trends: What do you know? How can you help?
Social Media/Digital Trends: What do you know? How can you help?Social Media/Digital Trends: What do you know? How can you help?
Social Media/Digital Trends: What do you know? How can you help?
 
What are the kids doing online? Keynote for CARU National Conference
What are the kids doing online? Keynote for CARU National ConferenceWhat are the kids doing online? Keynote for CARU National Conference
What are the kids doing online? Keynote for CARU National Conference
 
Pyschographics
PyschographicsPyschographics
Pyschographics
 
The age of consent
The age of consentThe age of consent
The age of consent
 
Tweens . . . not Kids, not Teenagers - The 'in-between' Age
Tweens . . . not Kids, not Teenagers - The 'in-between' AgeTweens . . . not Kids, not Teenagers - The 'in-between' Age
Tweens . . . not Kids, not Teenagers - The 'in-between' Age
 

Similar to Tween workshop 41510

African American Children's Literature 2010/2011
African American Children's Literature 2010/2011African American Children's Literature 2010/2011
African American Children's Literature 2010/2011Marygrove College
 
Interpretation Masterclass Series No. 2 - "Childrens Interpretation"
Interpretation Masterclass Series No. 2 - "Childrens Interpretation"Interpretation Masterclass Series No. 2 - "Childrens Interpretation"
Interpretation Masterclass Series No. 2 - "Childrens Interpretation"Museums Australia WA
 
Reviewing books
Reviewing booksReviewing books
Reviewing bookskmperry
 
Notable Books for a Global Society 2011
Notable Books for a Global Society 2011Notable Books for a Global Society 2011
Notable Books for a Global Society 2011hildebka
 
Soho Press Spring 2013 Catalog
Soho Press Spring 2013 CatalogSoho Press Spring 2013 Catalog
Soho Press Spring 2013 CatalogAmara Hoshijo
 
Caudill award 2006
Caudill award 2006 Caudill award 2006
Caudill award 2006 angiecarr
 
Multiple text esperanza rising
Multiple text   esperanza risingMultiple text   esperanza rising
Multiple text esperanza risingElizabeth Futch
 
Norman storybank
Norman storybankNorman storybank
Norman storybanksnorman782
 
Naked Reading Ccisd
Naked Reading CcisdNaked Reading Ccisd
Naked Reading CcisdTeri Lesesne
 
Engaging Jewish Learning Through Literature, Part I
Engaging Jewish Learning Through Literature, Part IEngaging Jewish Learning Through Literature, Part I
Engaging Jewish Learning Through Literature, Part Irkamin
 
Books Build Bridges
Books Build BridgesBooks Build Bridges
Books Build BridgesMindy Rhiger
 
January 2016: Outreach Newsletter
January 2016: Outreach NewsletterJanuary 2016: Outreach Newsletter
January 2016: Outreach NewsletterWesterville Library
 
Recomanacions de la Biblioteca en anglès. Estiu
Recomanacions de la Biblioteca en anglès. EstiuRecomanacions de la Biblioteca en anglès. Estiu
Recomanacions de la Biblioteca en anglès. EstiuPere Vergés
 
Recomanacions anglès estiu2015
Recomanacions anglès estiu2015Recomanacions anglès estiu2015
Recomanacions anglès estiu2015lluís nater
 
Mc duffie multigenre book
Mc duffie multigenre bookMc duffie multigenre book
Mc duffie multigenre bookmcduffie6
 

Similar to Tween workshop 41510 (20)

African American Children's Literature 2010/2011
African American Children's Literature 2010/2011African American Children's Literature 2010/2011
African American Children's Literature 2010/2011
 
Authors of the future
Authors of the futureAuthors of the future
Authors of the future
 
Interpretation Masterclass Series No. 2 - "Childrens Interpretation"
Interpretation Masterclass Series No. 2 - "Childrens Interpretation"Interpretation Masterclass Series No. 2 - "Childrens Interpretation"
Interpretation Masterclass Series No. 2 - "Childrens Interpretation"
 
Reading
ReadingReading
Reading
 
Reviewing books
Reviewing booksReviewing books
Reviewing books
 
Ms. Lucinda's 100 Books to Read Before Kindergarten
Ms. Lucinda's 100 Books to Read Before KindergartenMs. Lucinda's 100 Books to Read Before Kindergarten
Ms. Lucinda's 100 Books to Read Before Kindergarten
 
Notable Books for a Global Society 2011
Notable Books for a Global Society 2011Notable Books for a Global Society 2011
Notable Books for a Global Society 2011
 
LitMuse Quiz prelims
LitMuse Quiz prelimsLitMuse Quiz prelims
LitMuse Quiz prelims
 
Soho Press Spring 2013 Catalog
Soho Press Spring 2013 CatalogSoho Press Spring 2013 Catalog
Soho Press Spring 2013 Catalog
 
Caudill award 2006
Caudill award 2006 Caudill award 2006
Caudill award 2006
 
Multiple text esperanza rising
Multiple text   esperanza risingMultiple text   esperanza rising
Multiple text esperanza rising
 
Summer Reading 2010-2011
Summer Reading 2010-2011Summer Reading 2010-2011
Summer Reading 2010-2011
 
Norman storybank
Norman storybankNorman storybank
Norman storybank
 
Naked Reading Ccisd
Naked Reading CcisdNaked Reading Ccisd
Naked Reading Ccisd
 
Engaging Jewish Learning Through Literature, Part I
Engaging Jewish Learning Through Literature, Part IEngaging Jewish Learning Through Literature, Part I
Engaging Jewish Learning Through Literature, Part I
 
Books Build Bridges
Books Build BridgesBooks Build Bridges
Books Build Bridges
 
January 2016: Outreach Newsletter
January 2016: Outreach NewsletterJanuary 2016: Outreach Newsletter
January 2016: Outreach Newsletter
 
Recomanacions de la Biblioteca en anglès. Estiu
Recomanacions de la Biblioteca en anglès. EstiuRecomanacions de la Biblioteca en anglès. Estiu
Recomanacions de la Biblioteca en anglès. Estiu
 
Recomanacions anglès estiu2015
Recomanacions anglès estiu2015Recomanacions anglès estiu2015
Recomanacions anglès estiu2015
 
Mc duffie multigenre book
Mc duffie multigenre bookMc duffie multigenre book
Mc duffie multigenre book
 

Recently uploaded

How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxdhanalakshmis0310
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 

Recently uploaded (20)

How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 

Tween workshop 41510

  • 1. THE NEW POWER GENERATION Tweens in the Spotlight! Too Young for the Teen Room Too Old for the Children’s Room
  • 2. It's cooler than ever to be a tween, but is childhood lost? http://www.usatoday.com/news/health/2009-02-03-tweens-behavior_N.htm
  • 3. Definition of a Tween  8-12 year-olds / 20 million strong  Time of transition; physical, emotional, & psychological  Each week they spend 12 hours watching TV & 7 hours online  70% say their parents are their best friends  63% DO NOT have cell phones  Reading for pleasure continues to drop each year
  • 4. What Tweens Find Important  Parents  Family Game Nights/ Mom& Daughter programs  Music  Add music to your website/programs/stream it  Movies  Book to Movie tie-ins/ show them/ discuss  Being Smart  Trivia, Contests, Tutors
  • 7. It’s Not a Diary, It’s a Movie! Great Book and Movie Tie-in Opportunity!
  • 11. Think outside the box  Text Messages as an alternative to Book Reports  Mo B Dik Call me -Ishml.  Hngr Gms 24 compete. Last 1 alive wins. (fran jackson)  Diree Wmpee Kd MS wrst idea evr. Get me out of here.
  • 12. TWEEN PROGRAMMING & TWEEN AREAS A Review of our Member Libraries
  • 13. Manhasset Public Library  Percy Jackson and the Olympians Book Club 8 – 12 year-olds 24 enrolled 18 showed up 10 boys!  Each week, a book, mythology, demi-god skills, and a craft based on book.  Example: Week 2- Sea of Monsters.
  • 16. Meet me at the corner of 5th and 6th
  • 17.
  • 20. Port Washington Tweens
  • 21. Port Washington Tweens
  • 22.
  • 24.
  • 25. In 1905, 11 year-old Frank Epperson of California mixed some soda powder and water on his back porch. He left the stirring stick in and the temperature dropped overnight… the next morning he had a Popsicle! In 1923, Frank began to sell his creation in seven fruit flavors. What was the original name for this summertime treat? A. Ice-ees C. Epsicles B. Pop-tastic D. Popsidoodles Treats C. Epsicles
  • 26. Valley Stream  Tweens- Be Confident! Be Motivated! Be You!  Featuring co-authors of 113 Things to Do By 13
  • 27. Further Reading  www.delicious.com/nassaulibrary/tweens  Acuff, D.S. What Kids Buy and Why: The Psychology of Marketing to Kids. Simon & Schuster, 1997.  Elkind, David. All Grown Up and No Place to Go: Teenagers in Crisis. Perseus Books, 1998.  Siegel, D.L. The Great Tween Buying Machine: Marketing to Today’s Tweens. Paramount Market Publishing, Inc. 2001.

Editor's Notes

  1. Tweens is a term that was really coined by the advertising industry to target this age group. As a result, this age group has enormous power in what we all buy, what we read, what we see at the movies, etc. Like it or not, libraries have been brought into this tween marketing frenzy and we need to stay in touch. Tweens have split personalities – they still say their parents are their best friends, but they can have teenage attitudes.Tweens today are much more well-informed through the vast amount of info that is available – parents, media, online, parents, 24/7 society.Greater exposure to topics and issues that would not have been considered appropriate material even 10-15 years ago.Everything is available at our fingertips and this age group expects it to be there instantaneously for them – and for the most part they are given it by their parents. Because they know so much more of what is going on in the world than previous generations, they are also more aware of right and wrong. Many face an earlier onset of puberty and are starting their teenage years at a more advanced stage than previous generations.This could be a whole workshop on the physiological and pyschological aspects of this age group, but this gives us a small overview of what we are seeing in our 8-12 year olds that are coming into our libraries.Reading for pleasure drops steadily from grades 4 through 8. Tweens are electing not to read more often. The fact exists and it is a cause for concern for all – parents teachers, and librarians.
  2. March 2010 – SLJ Article “Let’s Get This Party Started by Kate PritchardWe need directed/branded programs that target their interests and change with the interests of today. Stay on top of trends.
  3. TWEEN LABELS – East MeadowSo, you’re too old for kids’ books, but your mom will freak out if you come home with anything scandalous! Turns out, Aladdin Mix is the perfect fit. From best friend drama to not so tiny first crushes to new school adjustments, the Aladdin Mix characters are up against the kind of life decisions any girl your age could find herself facing. Never lame or boring and perfect for today’s tween girl, aladdin mix books read like a best friend telling you an amazing story!
  4. So we know that publishers have definitely noticed the Tween market and are marketing to them. Lots of what I like to call come and go titles. These are the titles you can buy in paper and buy a few of – when they are gone, they’re gone. Heavily illustrated, fun, and now sometimes tied to the web. Think 39 clues.
  5. To start this discussion Marie retold, very briefly, the Odyssey and whenever she came to a monster that Percy also encountered, I asked the kids to tell me about what happened. Then we made monster masks (premade blank masks ordered from Oriental Trading… that the kids could decorate with sequins, feathers, yarn, markers, and felt.)
  6. *Make note of the handout from their newsletter*Some of the other tween programs given by Larry Lederer: Make Your Own Quesadilla, That’s a Wrap!, Ice Cream Extravaganza, Iron Chef, Chocolate Making Workshop,Tween Movie Night, Annual Video Game Tournament, Pizza Taste Test Challenge, 2nd Annual Taste-off Cookie Challenge, The Manhasset Sudoku Challenge. Boys’ Bash: Guitar Hero, Boys’ Bash: NASCAR/ Girl’s Night Out: DDR & DDR Super Nova & Wii Sports
  7. Vivian