WHAT SHOULD YOU
INCLUDE IN A SOCIAL
MEDIA CONTENT
CALENDAR
www.nupurandworld.com
VALUE (KNOWLEDGE)
CONTENT
There are many ways you can
provide knowledge, and here
are some ideas:
How-to tutorials,
List posts or videos,
Mini-courses,
Freebies,
Blog posts,
E-books,
Infographics,
Beginner guides
ENGAGING CONTENT
Engagement will get more
eyeballs (higher reach) on your
content. So you should include
it in your content calendar.
But what should you post to get
your audience engaged? From
my personal experience, I saw
the best results with poll
questions. That’s because it’s
easier for your followers to
engage on it. All they have to do
is choose and click.
RELATIONSHIP-
BUILDING CONTENT
Relationship-building content is
crucial if you want to make more
sales. Your audience has to get to
know, like, and trust you!
Without that, you won’t increase
your revenue.
The most successful content that
will build meaningful
relationships is stories. Talking
about your struggles and how
you overcame them will show
your followers that you have the
solution to their problems.
VISUAL CONTENT
Visuals will attract more people
to your content. That’s why you
must put more effort into
creating great images or videos.
You can test out different
colors, fonts, and images. Also,
include info-graphics because
they usually get higher
engagement. Try out several
other things to see what your
audience loves.
GIVEAWAYS &
CONTESTS
E-book,
A helpful tool,
One-on-one coaching call
(30min),
A product or service,
Coupons,
Gift cards,
Free shipping.
some ideas:

What Should You Include In A Social Media Content Calendar

  • 1.
    WHAT SHOULD YOU INCLUDEIN A SOCIAL MEDIA CONTENT CALENDAR www.nupurandworld.com
  • 2.
    VALUE (KNOWLEDGE) CONTENT There aremany ways you can provide knowledge, and here are some ideas: How-to tutorials, List posts or videos, Mini-courses, Freebies, Blog posts, E-books, Infographics, Beginner guides
  • 3.
    ENGAGING CONTENT Engagement willget more eyeballs (higher reach) on your content. So you should include it in your content calendar. But what should you post to get your audience engaged? From my personal experience, I saw the best results with poll questions. That’s because it’s easier for your followers to engage on it. All they have to do is choose and click.
  • 4.
    RELATIONSHIP- BUILDING CONTENT Relationship-building contentis crucial if you want to make more sales. Your audience has to get to know, like, and trust you! Without that, you won’t increase your revenue. The most successful content that will build meaningful relationships is stories. Talking about your struggles and how you overcame them will show your followers that you have the solution to their problems.
  • 5.
    VISUAL CONTENT Visuals willattract more people to your content. That’s why you must put more effort into creating great images or videos. You can test out different colors, fonts, and images. Also, include info-graphics because they usually get higher engagement. Try out several other things to see what your audience loves.
  • 6.
    GIVEAWAYS & CONTESTS E-book, A helpfultool, One-on-one coaching call (30min), A product or service, Coupons, Gift cards, Free shipping. some ideas: