Positive affirmations are positive statements used to replace negative thoughts and build self-esteem. They motivate positive changes by confronting negative thoughts. The science shows affirmations help cope with threats to self-image and build a positive self-narrative. Benefits include reduced stress, improved health behaviors, academic success, and relationships. Daily affirmation practice involves visualization, writing, speaking aloud while looking in a mirror. Creating effective affirmations focuses on realistic, achievable goals stated in the present tense to build belief and feeling. A gratitude journal combines daily affirmations with focusing on gratitude.
A competitive matrix is a tool that maps a company's strengths against competitors to illustrate competitive positioning in the market. It shows strengths on axes with the company and competitors plotted based on an evaluation of where they fall on the various strength scales. The document outlines the purpose and steps to build a competitive matrix, including selecting key strengths relevant to the target market, identifying the strongest strength pairing, expressing each strength on a scale, selecting competitors, and fairly evaluating and plotting the competitors. The goal is to position the company favorably while still being believable and fair in the assessment.
Data visualization refers to visually representing data through charts, graphs, and other images to more easily identify patterns and insights. It is an important tool for understanding data, communicating findings to others, and making informed decisions. Effective data visualization requires choosing the right type of visual based on the data, ensuring the data is accurate and from a reliable source, and using the visualization to tell a story or answer key questions. There are many tools available for creating data visualizations, from Excel and Google Sheets for basic charts to more advanced options like Tableau and Photoshop.
The fundamentals of a cross-channel digital marketing strategyNupur Samaddar
This document discusses the fundamentals of a cross-channel digital marketing strategy. It emphasizes the importance of setting integrated objectives across channels to achieve common goals and business objectives. It also stresses using quality insights to guide strategy decisions rather than assumptions alone. The document recommends creating hypotheses for assumptions to test strategies and gain insights for future cycles.
Introduction to Modern Retailers and ConsumersNupur Samaddar
This document provides an overview of modern retailers and consumer behavior. It discusses different types of retailers like department stores, chain stores, franchises, and discount houses. It also looks at non-store retailing models and trends like warehouse style stores and second-hand retailers. The document then examines different retail archetypes for the future like lowest cost, convenience-location, and platform operator models. It analyzes consumer spending trends and preferences, like most shoppers still spending the majority in brick-and-mortar stores and valuing an in-store experience. Finally, it reviews characteristics of different consumer demographics like millennials' preference for digital engagement.
Positive affirmations are positive statements used to replace negative thoughts and build self-esteem. They motivate positive changes by confronting negative thoughts. The science shows affirmations help cope with threats to self-image and build a positive self-narrative. Benefits include reduced stress, improved health behaviors, academic success, and relationships. Daily affirmation practice involves visualization, writing, speaking aloud while looking in a mirror. Creating effective affirmations focuses on realistic, achievable goals stated in the present tense to build belief and feeling. A gratitude journal combines daily affirmations with focusing on gratitude.
A competitive matrix is a tool that maps a company's strengths against competitors to illustrate competitive positioning in the market. It shows strengths on axes with the company and competitors plotted based on an evaluation of where they fall on the various strength scales. The document outlines the purpose and steps to build a competitive matrix, including selecting key strengths relevant to the target market, identifying the strongest strength pairing, expressing each strength on a scale, selecting competitors, and fairly evaluating and plotting the competitors. The goal is to position the company favorably while still being believable and fair in the assessment.
Data visualization refers to visually representing data through charts, graphs, and other images to more easily identify patterns and insights. It is an important tool for understanding data, communicating findings to others, and making informed decisions. Effective data visualization requires choosing the right type of visual based on the data, ensuring the data is accurate and from a reliable source, and using the visualization to tell a story or answer key questions. There are many tools available for creating data visualizations, from Excel and Google Sheets for basic charts to more advanced options like Tableau and Photoshop.
The fundamentals of a cross-channel digital marketing strategyNupur Samaddar
This document discusses the fundamentals of a cross-channel digital marketing strategy. It emphasizes the importance of setting integrated objectives across channels to achieve common goals and business objectives. It also stresses using quality insights to guide strategy decisions rather than assumptions alone. The document recommends creating hypotheses for assumptions to test strategies and gain insights for future cycles.
Introduction to Modern Retailers and ConsumersNupur Samaddar
This document provides an overview of modern retailers and consumer behavior. It discusses different types of retailers like department stores, chain stores, franchises, and discount houses. It also looks at non-store retailing models and trends like warehouse style stores and second-hand retailers. The document then examines different retail archetypes for the future like lowest cost, convenience-location, and platform operator models. It analyzes consumer spending trends and preferences, like most shoppers still spending the majority in brick-and-mortar stores and valuing an in-store experience. Finally, it reviews characteristics of different consumer demographics like millennials' preference for digital engagement.
This document provides an overview and guide to content marketing. It defines content marketing as the process of attracting and engaging target audiences through valuable content. The goals of content marketing are to educate audiences, boost conversions, build loyalty, and show how products solve challenges. The document then describes various types of content marketing like social media posts, blogs, videos and more. It provides advice on creating a content marketing strategy, including setting goals and key performance indicators, choosing the right content types and channels, setting a budget, creating and distributing content, and analyzing results.
Essential oils can be used in various ways for health and skin care. They are extracted from plants and can be applied topically, inhaled via diffuser, or used for cleaning. Some oils like lavender and tea tree are good for skin conditions like acne, while others like peppermint and lemon can boost mood. Safe use requires dilution as essential oils can irritate skin. Those with sensitive skin should try gentle oils in small amounts.
This document discusses conversational search and how to optimize content for it. Conversational search uses natural language queries instead of keywords and returns more targeted results. To perform well in conversational searches, content must satisfy users' information needs immediately and minimize the likelihood they search elsewhere. The document provides several sources to find conversational queries about a business or products, such as product manuals, marketing materials, social media, customer support logs, and focus group transcripts. Optimizing for conversational search requires understanding how customers discuss and search for information.
ON-PAGE SEO BEST PRACTICES TO RANK ON THE FIRST PAGE IN GOOGLE SEARCH.pdfNupur Samaddar
The document provides on-page SEO best practices to rank highly in Google search results. It recommends including keywords in the title tag, meta description, H1 header tag, and image alt text. The title tag should be close to 70 characters and include the main keyword within the first words. The H1 header tag, which Google considers very important, must contain the main keyword and only be used once per page. High-quality content of 1000+ words should include the target keyword in the body copy, utilize related keywords, and include internal and external links.
Introduction To Facebook Marketing
.
Over 90 million businesses are already on Facebook. Around
1.88 billion users access Facebook at least once per day, and
at least 17 percent of users join Facebook to connect with
brands and products
Affiliate Marketing Metrics That Actually Matter.pdfNupur Samaddar
Affiliate Marketing Metrics That Actually Matter.
.
The experts we surveyed highlighted six key performance indicators as the best metrics to measure your affiliate program’s success.:
The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads.pdfNupur Samaddar
Twitter is a great social media channel for marketers,
as it unofficially has 310 million monthly active users.
Twitter ads are an incredible way to complement
your social media efforts. With Twitter advertising
you can reach thousands of targeted customers and
followers.
The document discusses the benefits of using chatbots for marketing. It begins by defining chatbots as software applications that mimic human conversation to simulate interactions. It then explains that chatbots work using natural language processing to parse user inputs, interpret meaning, and determine appropriate responses. The main benefits discussed are that chatbots can save time and money by automating customer service, generate leads and revenue by gathering user information, guide users to better outcomes through qualifying questions, provide 24/7 support, and offer a unique engagement experience for customers.
1. The document provides a 10 step guide to building a personal brand on social media. It discusses deciding which social media accounts to focus on, identifying areas of expertise, using apps to schedule posts, regularly sharing content, importing contacts, keeping posts positive and engaging, finding and joining relevant groups, maintaining a consistent brand voice and image, studying other influencers, and taking social media courses.
This document provides guidance on developing a diversity recruitment strategy. It discusses defining goals for attracting a diverse talent pool that reflects the company's values. It emphasizes the importance of a strategy in today's competitive job market where candidates seek employers committed to diversity and inclusion. The document offers tips for getting started, such as understanding external factors and other companies' best practices. It also provides questions to consider for attracting, engaging, sourcing, screening, interviewing, assessing, and hiring diverse candidates. The goal is to establish a strategic, measurable approach and eliminate unconscious bias at each stage of the recruitment process.
More than 2.8 billion people use Facebook monthly, representing potential customers for businesses. This document provides instructions for setting up a Facebook Page in 11 steps: adding photos and a description; creating a username; customizing notifications; adding a call-to-action button; and verifying the Page. It also explains how to assign user roles like Admin, Editor, and Moderator to manage the Page, and customize tabs to tailor the content visitors see.
This document provides an overview of user research methods. It discusses that user research is used to understand user needs, behaviors, and motivations to help solve their problems. Both qualitative and quantitative methods are used. The key benefits of user research are that it uncovers important insights about users and builds an emotional connection between users and products. The document then discusses different types of research methods and when each should be used, such as qualitative vs. quantitative and attitudinal vs. behavioral research.
Twitter is a platform with over 330 million monthly active users that businesses should leverage for lead generation. Tweets with images and hashtags are more likely to be clicked and convert users into leads. Posting consistently is important as tweets only have a lifespan of around 20 minutes. Direct messages can also be used for lead generation campaigns, especially in B2B. Tracking systems should be set up to organize any leads collected and send them to relevant databases.
General Data Protection Regulation or GDPRNupur Samaddar
General Data Protection Regulation or GDPR,he way companies across the world will handle their customers' personal information and creating strengthened and unified data protection for all individuals within the EU.
This document provides an overview and guide to content marketing. It defines content marketing as the process of attracting and engaging target audiences through valuable content. The goals of content marketing are to educate audiences, boost conversions, build loyalty, and show how products solve challenges. The document then describes various types of content marketing like social media posts, blogs, videos and more. It provides advice on creating a content marketing strategy, including setting goals and key performance indicators, choosing the right content types and channels, setting a budget, creating and distributing content, and analyzing results.
Essential oils can be used in various ways for health and skin care. They are extracted from plants and can be applied topically, inhaled via diffuser, or used for cleaning. Some oils like lavender and tea tree are good for skin conditions like acne, while others like peppermint and lemon can boost mood. Safe use requires dilution as essential oils can irritate skin. Those with sensitive skin should try gentle oils in small amounts.
This document discusses conversational search and how to optimize content for it. Conversational search uses natural language queries instead of keywords and returns more targeted results. To perform well in conversational searches, content must satisfy users' information needs immediately and minimize the likelihood they search elsewhere. The document provides several sources to find conversational queries about a business or products, such as product manuals, marketing materials, social media, customer support logs, and focus group transcripts. Optimizing for conversational search requires understanding how customers discuss and search for information.
ON-PAGE SEO BEST PRACTICES TO RANK ON THE FIRST PAGE IN GOOGLE SEARCH.pdfNupur Samaddar
The document provides on-page SEO best practices to rank highly in Google search results. It recommends including keywords in the title tag, meta description, H1 header tag, and image alt text. The title tag should be close to 70 characters and include the main keyword within the first words. The H1 header tag, which Google considers very important, must contain the main keyword and only be used once per page. High-quality content of 1000+ words should include the target keyword in the body copy, utilize related keywords, and include internal and external links.
Introduction To Facebook Marketing
.
Over 90 million businesses are already on Facebook. Around
1.88 billion users access Facebook at least once per day, and
at least 17 percent of users join Facebook to connect with
brands and products
Affiliate Marketing Metrics That Actually Matter.pdfNupur Samaddar
Affiliate Marketing Metrics That Actually Matter.
.
The experts we surveyed highlighted six key performance indicators as the best metrics to measure your affiliate program’s success.:
The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads.pdfNupur Samaddar
Twitter is a great social media channel for marketers,
as it unofficially has 310 million monthly active users.
Twitter ads are an incredible way to complement
your social media efforts. With Twitter advertising
you can reach thousands of targeted customers and
followers.
The document discusses the benefits of using chatbots for marketing. It begins by defining chatbots as software applications that mimic human conversation to simulate interactions. It then explains that chatbots work using natural language processing to parse user inputs, interpret meaning, and determine appropriate responses. The main benefits discussed are that chatbots can save time and money by automating customer service, generate leads and revenue by gathering user information, guide users to better outcomes through qualifying questions, provide 24/7 support, and offer a unique engagement experience for customers.
1. The document provides a 10 step guide to building a personal brand on social media. It discusses deciding which social media accounts to focus on, identifying areas of expertise, using apps to schedule posts, regularly sharing content, importing contacts, keeping posts positive and engaging, finding and joining relevant groups, maintaining a consistent brand voice and image, studying other influencers, and taking social media courses.
This document provides guidance on developing a diversity recruitment strategy. It discusses defining goals for attracting a diverse talent pool that reflects the company's values. It emphasizes the importance of a strategy in today's competitive job market where candidates seek employers committed to diversity and inclusion. The document offers tips for getting started, such as understanding external factors and other companies' best practices. It also provides questions to consider for attracting, engaging, sourcing, screening, interviewing, assessing, and hiring diverse candidates. The goal is to establish a strategic, measurable approach and eliminate unconscious bias at each stage of the recruitment process.
More than 2.8 billion people use Facebook monthly, representing potential customers for businesses. This document provides instructions for setting up a Facebook Page in 11 steps: adding photos and a description; creating a username; customizing notifications; adding a call-to-action button; and verifying the Page. It also explains how to assign user roles like Admin, Editor, and Moderator to manage the Page, and customize tabs to tailor the content visitors see.
This document provides an overview of user research methods. It discusses that user research is used to understand user needs, behaviors, and motivations to help solve their problems. Both qualitative and quantitative methods are used. The key benefits of user research are that it uncovers important insights about users and builds an emotional connection between users and products. The document then discusses different types of research methods and when each should be used, such as qualitative vs. quantitative and attitudinal vs. behavioral research.
Twitter is a platform with over 330 million monthly active users that businesses should leverage for lead generation. Tweets with images and hashtags are more likely to be clicked and convert users into leads. Posting consistently is important as tweets only have a lifespan of around 20 minutes. Direct messages can also be used for lead generation campaigns, especially in B2B. Tracking systems should be set up to organize any leads collected and send them to relevant databases.
General Data Protection Regulation or GDPRNupur Samaddar
General Data Protection Regulation or GDPR,he way companies across the world will handle their customers' personal information and creating strengthened and unified data protection for all individuals within the EU.
2. What Are Featured Snippets?
Featured Snippets are short snippets of text that appear at the top of
Google’s search results in order to quickly answer a searcher’s query.
The content that appears inside of a Featured Snippet is automatically
pulled from web pages in Google’s index. Common types of Featured
Snippets include definitions, tables, steps and lists.
3. First, Featured Snippets are an opportunity to get more clicks from the
organic search results… without higher Google rankings.
In fact, many SEO experts refer to the Featured Snippet box as “Position
#0” because it appears above the traditional #1 spot.
According to Search Engine Land, a Featured Snippet gets approximately
8% of all clicks.
So if you’re able to get your content in the Featured Snippet, you can give
your organic click-through-rate a serious boost.
Why Are Featured Snippets
Important for SEO?
4. Second, Featured Snippets
increase the number of “no-click
searches”. In other words, when a
Google user doesn’t click on any of
the search results.
That’s because the Featured
Snippet often gives someone the
answer they’re looking for.
before you decide on a specific
keyword, it’s important to note
whether or not the search results
have a Featured Snippet. If so,
according to an industry study by
Ahrefs, you’ll get fewer clicks
compared to SERPs without a
Featured Snippet.
According to the Google
Search Console, our organic
CTR for that page is 13.7%.
Types of Featured Snippets
1. The Definition Box: This is a snippet of text designed
to give searchers a direct, concise definition or
description.
Once you have your overall theme, you can start brainstorming the
content. Just starting? Design a memorable masthead with an equally
memorable name.
5. Definition boxes are commonly used by Google to answer “what is”
queries.
As you can see, the definitions that Google tends to use are short and
sweet. In fact, SEMrush found that the average definition Featured
Snippet is between 40-60 words long.
2. The Table: This is where Google pulls data from a
page and displays it as a table.
6. 3. The Ordered List: This is a list of items presented in a
specific order. Google tends to use Ordered Lists for
queries that need a set of steps.
They also use ordered lists for lists that rank things in a specific order,
like this.
7. 4. The Unordered List: This is Google’s way of
presenting a list of items that don’t need to be in any
particular order.
Which is why Google just presents each tool that we list as a simple
list, without any information that ranks them one way or the other.
8. How to Optimize For
Featured Snippets
Find SERPs With a Featured Snippet
Your first step is to look for a search results page that already has a
Featured Snippet.
That way, you KNOW that Google wants to show a Featured Snippet for
that term. In fact, they already do!
Also, you can see what type of Featured Snippet Google wants to show
for that term (The Definition, Unordered List, etc.). Which makes
optimizing your page for that specific type of Featured Snippet super
simple.
There are two ways to look for SERPs that have a Featured Snippet.
First, you can search for a bunch of keywords one-by-one. So if you have
a list of potential keywords to target, you can search for each one and jot
down whether or not the results for that term have a Featured Snippet.
9. Second, you can use a tool like SEMrush and Ahrefs to zero-in on
keywords with a Featured Snippet.
when you run an Organic Keywords report on Backlinko using Ahrefs,
you can filter out any keywords that don’t have a Featured Snippet
already.
Optimize For That Specific Featured Snippet
Next, it’s time to optimize the content on your page so Google chooses
to use your content in the Featured Snippet.
Here’s how to optimize your content for the 4 most popular types of
Featured Snippets.
The Definition: You need to provide Google a short (40-60 word) snippet
of text that they can directly use in the Featured Snippet. It also helps if
you have “What is X” directly above your definition.
because we’re giving Google a word-for-word definition they can use
10. The Table: From my own analysis I’ve found that Google tends to get
content for Table Featured Snippets from tables.
In other words: they’re not collecting data from various parts of your
page and presenting it in table form. Instead, they’re essentially
scraping tables that already exist.
when you look at the source of that content, you can see that it’s
literally the exact same table.as long as your HTML uses the <tr> tag to
present the data in a table, Google should have an easy time “reading”
your table.
11. The Ordered List: The key here is to lay out your page so that the
specific steps or lists of items are presented in a way that Google can
easily understand.
Specifically, you want to wrap every item or step in H2 or H3 text.
And present each item as a subheader.
o make the order of your items or steps crystal clear to Google, you
can even include text like “Step #1” or “1.”
12. Scale Your Featured Snippet SEO Efforts
If your page (and site) has authority, you can rank your single page for
dozens of Featured Snippets.
The key to scaling this up is to add lots of definitions, ordered lists
and other formats that Google loves to put into Featured Snippets on
your page.
Improve Your Google Rankings
It’s one thing to optimize your content for Featured Snippets. But the
truth is: if your page doesn’t already rank on Google’s first page, your
chance of getting in a Featured Snippet is practically zero.
In fact, according to the Ahrefs study I mentioned earlier, 99% of all
Featured Snippets are from pages that already ranked on page 1.