Positive affirmations are positive statements used to replace negative thoughts and build self-esteem. They motivate positive changes by confronting negative thoughts. The science shows affirmations help cope with threats to self-image and build a positive self-narrative. Benefits include reduced stress, improved health behaviors, academic success, and relationships. Daily affirmation practice involves visualization, writing, speaking aloud while looking in a mirror. Creating effective affirmations focuses on realistic, achievable goals stated in the present tense to build belief and feeling. A gratitude journal combines daily affirmations with focusing on gratitude.
A competitive matrix is a tool that maps a company's strengths against competitors to illustrate competitive positioning in the market. It shows strengths on axes with the company and competitors plotted based on an evaluation of where they fall on the various strength scales. The document outlines the purpose and steps to build a competitive matrix, including selecting key strengths relevant to the target market, identifying the strongest strength pairing, expressing each strength on a scale, selecting competitors, and fairly evaluating and plotting the competitors. The goal is to position the company favorably while still being believable and fair in the assessment.
Data visualization refers to visually representing data through charts, graphs, and other images to more easily identify patterns and insights. It is an important tool for understanding data, communicating findings to others, and making informed decisions. Effective data visualization requires choosing the right type of visual based on the data, ensuring the data is accurate and from a reliable source, and using the visualization to tell a story or answer key questions. There are many tools available for creating data visualizations, from Excel and Google Sheets for basic charts to more advanced options like Tableau and Photoshop.
The fundamentals of a cross-channel digital marketing strategyNupur Samaddar
This document discusses the fundamentals of a cross-channel digital marketing strategy. It emphasizes the importance of setting integrated objectives across channels to achieve common goals and business objectives. It also stresses using quality insights to guide strategy decisions rather than assumptions alone. The document recommends creating hypotheses for assumptions to test strategies and gain insights for future cycles.
Introduction to Modern Retailers and ConsumersNupur Samaddar
This document provides an overview of modern retailers and consumer behavior. It discusses different types of retailers like department stores, chain stores, franchises, and discount houses. It also looks at non-store retailing models and trends like warehouse style stores and second-hand retailers. The document then examines different retail archetypes for the future like lowest cost, convenience-location, and platform operator models. It analyzes consumer spending trends and preferences, like most shoppers still spending the majority in brick-and-mortar stores and valuing an in-store experience. Finally, it reviews characteristics of different consumer demographics like millennials' preference for digital engagement.
Positive affirmations are positive statements used to replace negative thoughts and build self-esteem. They motivate positive changes by confronting negative thoughts. The science shows affirmations help cope with threats to self-image and build a positive self-narrative. Benefits include reduced stress, improved health behaviors, academic success, and relationships. Daily affirmation practice involves visualization, writing, speaking aloud while looking in a mirror. Creating effective affirmations focuses on realistic, achievable goals stated in the present tense to build belief and feeling. A gratitude journal combines daily affirmations with focusing on gratitude.
A competitive matrix is a tool that maps a company's strengths against competitors to illustrate competitive positioning in the market. It shows strengths on axes with the company and competitors plotted based on an evaluation of where they fall on the various strength scales. The document outlines the purpose and steps to build a competitive matrix, including selecting key strengths relevant to the target market, identifying the strongest strength pairing, expressing each strength on a scale, selecting competitors, and fairly evaluating and plotting the competitors. The goal is to position the company favorably while still being believable and fair in the assessment.
Data visualization refers to visually representing data through charts, graphs, and other images to more easily identify patterns and insights. It is an important tool for understanding data, communicating findings to others, and making informed decisions. Effective data visualization requires choosing the right type of visual based on the data, ensuring the data is accurate and from a reliable source, and using the visualization to tell a story or answer key questions. There are many tools available for creating data visualizations, from Excel and Google Sheets for basic charts to more advanced options like Tableau and Photoshop.
The fundamentals of a cross-channel digital marketing strategyNupur Samaddar
This document discusses the fundamentals of a cross-channel digital marketing strategy. It emphasizes the importance of setting integrated objectives across channels to achieve common goals and business objectives. It also stresses using quality insights to guide strategy decisions rather than assumptions alone. The document recommends creating hypotheses for assumptions to test strategies and gain insights for future cycles.
Introduction to Modern Retailers and ConsumersNupur Samaddar
This document provides an overview of modern retailers and consumer behavior. It discusses different types of retailers like department stores, chain stores, franchises, and discount houses. It also looks at non-store retailing models and trends like warehouse style stores and second-hand retailers. The document then examines different retail archetypes for the future like lowest cost, convenience-location, and platform operator models. It analyzes consumer spending trends and preferences, like most shoppers still spending the majority in brick-and-mortar stores and valuing an in-store experience. Finally, it reviews characteristics of different consumer demographics like millennials' preference for digital engagement.
This document provides an overview and guide to content marketing. It defines content marketing as the process of attracting and engaging target audiences through valuable content. The goals of content marketing are to educate audiences, boost conversions, build loyalty, and show how products solve challenges. The document then describes various types of content marketing like social media posts, blogs, videos and more. It provides advice on creating a content marketing strategy, including setting goals and key performance indicators, choosing the right content types and channels, setting a budget, creating and distributing content, and analyzing results.
Essential oils can be used in various ways for health and skin care. They are extracted from plants and can be applied topically, inhaled via diffuser, or used for cleaning. Some oils like lavender and tea tree are good for skin conditions like acne, while others like peppermint and lemon can boost mood. Safe use requires dilution as essential oils can irritate skin. Those with sensitive skin should try gentle oils in small amounts.
This document discusses conversational search and how to optimize content for it. Conversational search uses natural language queries instead of keywords and returns more targeted results. To perform well in conversational searches, content must satisfy users' information needs immediately and minimize the likelihood they search elsewhere. The document provides several sources to find conversational queries about a business or products, such as product manuals, marketing materials, social media, customer support logs, and focus group transcripts. Optimizing for conversational search requires understanding how customers discuss and search for information.
ON-PAGE SEO BEST PRACTICES TO RANK ON THE FIRST PAGE IN GOOGLE SEARCH.pdfNupur Samaddar
The document provides on-page SEO best practices to rank highly in Google search results. It recommends including keywords in the title tag, meta description, H1 header tag, and image alt text. The title tag should be close to 70 characters and include the main keyword within the first words. The H1 header tag, which Google considers very important, must contain the main keyword and only be used once per page. High-quality content of 1000+ words should include the target keyword in the body copy, utilize related keywords, and include internal and external links.
Introduction To Facebook Marketing
.
Over 90 million businesses are already on Facebook. Around
1.88 billion users access Facebook at least once per day, and
at least 17 percent of users join Facebook to connect with
brands and products
Affiliate Marketing Metrics That Actually Matter.pdfNupur Samaddar
Affiliate Marketing Metrics That Actually Matter.
.
The experts we surveyed highlighted six key performance indicators as the best metrics to measure your affiliate program’s success.:
The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads.pdfNupur Samaddar
Twitter is a great social media channel for marketers,
as it unofficially has 310 million monthly active users.
Twitter ads are an incredible way to complement
your social media efforts. With Twitter advertising
you can reach thousands of targeted customers and
followers.
The document discusses the benefits of using chatbots for marketing. It begins by defining chatbots as software applications that mimic human conversation to simulate interactions. It then explains that chatbots work using natural language processing to parse user inputs, interpret meaning, and determine appropriate responses. The main benefits discussed are that chatbots can save time and money by automating customer service, generate leads and revenue by gathering user information, guide users to better outcomes through qualifying questions, provide 24/7 support, and offer a unique engagement experience for customers.
1. The document provides a 10 step guide to building a personal brand on social media. It discusses deciding which social media accounts to focus on, identifying areas of expertise, using apps to schedule posts, regularly sharing content, importing contacts, keeping posts positive and engaging, finding and joining relevant groups, maintaining a consistent brand voice and image, studying other influencers, and taking social media courses.
This document provides guidance on developing a diversity recruitment strategy. It discusses defining goals for attracting a diverse talent pool that reflects the company's values. It emphasizes the importance of a strategy in today's competitive job market where candidates seek employers committed to diversity and inclusion. The document offers tips for getting started, such as understanding external factors and other companies' best practices. It also provides questions to consider for attracting, engaging, sourcing, screening, interviewing, assessing, and hiring diverse candidates. The goal is to establish a strategic, measurable approach and eliminate unconscious bias at each stage of the recruitment process.
More than 2.8 billion people use Facebook monthly, representing potential customers for businesses. This document provides instructions for setting up a Facebook Page in 11 steps: adding photos and a description; creating a username; customizing notifications; adding a call-to-action button; and verifying the Page. It also explains how to assign user roles like Admin, Editor, and Moderator to manage the Page, and customize tabs to tailor the content visitors see.
This document provides an overview of user research methods. It discusses that user research is used to understand user needs, behaviors, and motivations to help solve their problems. Both qualitative and quantitative methods are used. The key benefits of user research are that it uncovers important insights about users and builds an emotional connection between users and products. The document then discusses different types of research methods and when each should be used, such as qualitative vs. quantitative and attitudinal vs. behavioral research.
Twitter is a platform with over 330 million monthly active users that businesses should leverage for lead generation. Tweets with images and hashtags are more likely to be clicked and convert users into leads. Posting consistently is important as tweets only have a lifespan of around 20 minutes. Direct messages can also be used for lead generation campaigns, especially in B2B. Tracking systems should be set up to organize any leads collected and send them to relevant databases.
General Data Protection Regulation or GDPRNupur Samaddar
General Data Protection Regulation or GDPR,he way companies across the world will handle their customers' personal information and creating strengthened and unified data protection for all individuals within the EU.
This document provides an overview and guide to content marketing. It defines content marketing as the process of attracting and engaging target audiences through valuable content. The goals of content marketing are to educate audiences, boost conversions, build loyalty, and show how products solve challenges. The document then describes various types of content marketing like social media posts, blogs, videos and more. It provides advice on creating a content marketing strategy, including setting goals and key performance indicators, choosing the right content types and channels, setting a budget, creating and distributing content, and analyzing results.
Essential oils can be used in various ways for health and skin care. They are extracted from plants and can be applied topically, inhaled via diffuser, or used for cleaning. Some oils like lavender and tea tree are good for skin conditions like acne, while others like peppermint and lemon can boost mood. Safe use requires dilution as essential oils can irritate skin. Those with sensitive skin should try gentle oils in small amounts.
This document discusses conversational search and how to optimize content for it. Conversational search uses natural language queries instead of keywords and returns more targeted results. To perform well in conversational searches, content must satisfy users' information needs immediately and minimize the likelihood they search elsewhere. The document provides several sources to find conversational queries about a business or products, such as product manuals, marketing materials, social media, customer support logs, and focus group transcripts. Optimizing for conversational search requires understanding how customers discuss and search for information.
ON-PAGE SEO BEST PRACTICES TO RANK ON THE FIRST PAGE IN GOOGLE SEARCH.pdfNupur Samaddar
The document provides on-page SEO best practices to rank highly in Google search results. It recommends including keywords in the title tag, meta description, H1 header tag, and image alt text. The title tag should be close to 70 characters and include the main keyword within the first words. The H1 header tag, which Google considers very important, must contain the main keyword and only be used once per page. High-quality content of 1000+ words should include the target keyword in the body copy, utilize related keywords, and include internal and external links.
Introduction To Facebook Marketing
.
Over 90 million businesses are already on Facebook. Around
1.88 billion users access Facebook at least once per day, and
at least 17 percent of users join Facebook to connect with
brands and products
Affiliate Marketing Metrics That Actually Matter.pdfNupur Samaddar
Affiliate Marketing Metrics That Actually Matter.
.
The experts we surveyed highlighted six key performance indicators as the best metrics to measure your affiliate program’s success.:
The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads.pdfNupur Samaddar
Twitter is a great social media channel for marketers,
as it unofficially has 310 million monthly active users.
Twitter ads are an incredible way to complement
your social media efforts. With Twitter advertising
you can reach thousands of targeted customers and
followers.
The document discusses the benefits of using chatbots for marketing. It begins by defining chatbots as software applications that mimic human conversation to simulate interactions. It then explains that chatbots work using natural language processing to parse user inputs, interpret meaning, and determine appropriate responses. The main benefits discussed are that chatbots can save time and money by automating customer service, generate leads and revenue by gathering user information, guide users to better outcomes through qualifying questions, provide 24/7 support, and offer a unique engagement experience for customers.
1. The document provides a 10 step guide to building a personal brand on social media. It discusses deciding which social media accounts to focus on, identifying areas of expertise, using apps to schedule posts, regularly sharing content, importing contacts, keeping posts positive and engaging, finding and joining relevant groups, maintaining a consistent brand voice and image, studying other influencers, and taking social media courses.
This document provides guidance on developing a diversity recruitment strategy. It discusses defining goals for attracting a diverse talent pool that reflects the company's values. It emphasizes the importance of a strategy in today's competitive job market where candidates seek employers committed to diversity and inclusion. The document offers tips for getting started, such as understanding external factors and other companies' best practices. It also provides questions to consider for attracting, engaging, sourcing, screening, interviewing, assessing, and hiring diverse candidates. The goal is to establish a strategic, measurable approach and eliminate unconscious bias at each stage of the recruitment process.
More than 2.8 billion people use Facebook monthly, representing potential customers for businesses. This document provides instructions for setting up a Facebook Page in 11 steps: adding photos and a description; creating a username; customizing notifications; adding a call-to-action button; and verifying the Page. It also explains how to assign user roles like Admin, Editor, and Moderator to manage the Page, and customize tabs to tailor the content visitors see.
This document provides an overview of user research methods. It discusses that user research is used to understand user needs, behaviors, and motivations to help solve their problems. Both qualitative and quantitative methods are used. The key benefits of user research are that it uncovers important insights about users and builds an emotional connection between users and products. The document then discusses different types of research methods and when each should be used, such as qualitative vs. quantitative and attitudinal vs. behavioral research.
Twitter is a platform with over 330 million monthly active users that businesses should leverage for lead generation. Tweets with images and hashtags are more likely to be clicked and convert users into leads. Posting consistently is important as tweets only have a lifespan of around 20 minutes. Direct messages can also be used for lead generation campaigns, especially in B2B. Tracking systems should be set up to organize any leads collected and send them to relevant databases.
General Data Protection Regulation or GDPRNupur Samaddar
General Data Protection Regulation or GDPR,he way companies across the world will handle their customers' personal information and creating strengthened and unified data protection for all individuals within the EU.
2. 1. PEOPLE
DIGITAL TRANSFORMATION STARTS
WITH PEOPLE, WHICH IS A USEFUL
REMINDER THAT WHENEVER WE
TALK ABOUT DATA — ESPECIALLY
VALUABLE DATA — THERE ARE
HUMANS AT THE END OF IT. FOR
MOST ORGANIZATIONS, THE
PEOPLE ASPECT OF
TRANSFORMATION REFERS TO THE
ACCESS THEY HAVE TO
CONSUMERS, CLIENTS, AND
EMPLOYEES.
3. 2. DATA
IF YOU WANT TO SCALE THE
KNOWLEDGE YOU HAVE ABOUT
YOUR CUSTOMERS AND
EMPLOYEES, AND REPLICATE IT
ACROSS A BIG ORGANIZATION AND
IN FAR MORE COMPLEX AND
UNPREDICTABLE SITUATIONS, YOU
NEED TO HAVE DATA — WIDELY
ACCESSIBLE AND RETRIEVABLE
RECORDS OF INTERACTIONS WITH
CONSUMERS, EMPLOYEES, AND
CLIENTS.
4. 3. INSIGHTS
ALTHOUGH DATA HAS BEEN HAILED
AS THE NEW OIL, JUST LIKE WITH
OIL, THE VALUE DEPENDS ON
WHETHER WE CAN CLEAN IT,
REFINE IT, AND USE IT TO FUEL
SOMETHING IMPACTFUL. WITHOUT
A MODEL, A SYSTEM, A
FRAMEWORK, OR RELIABLE DATA
SCIENCE, ANY DATA WILL BE
USELESS, JUST LIKE 0S AND 1S. BUT
WITH THE RIGHT EXPERTISE AND
TOOLS, DATA CAN BE TURNED INTO
INSIGHTS. THIS IS WHERE
TECHNOLOGY GIVES WAY TO
ANALYTICS — THE SCIENCE THAT
HELPS US GIVE MEANING TO THE
DATA.
5. 4. ACTION
BUT EVEN GETTING TO THE
INSIGHTS STAGE IS NOT ENOUGH.
AS A MATTER OF FACT, THE MOST
INTERESTING, CAPTIVATING, AND
CURIOUS INSIGHTS WILL GO TO
WASTE WITHOUT A SOLID PLAN TO
TURN THEM INTO ACTIONS.
AI CAN MAKE PREDICTIONS, AND
DATA CAN GIVE US INSIGHTS, BUT
THE “SO WHAT” PART REQUIRES
ACTIONS, AND THESE ACTIONS
NEED THE RELEVANT SKILLS,
PROCESSES, AND CHANGE
MANAGEMENT. THIS IS WHY TALENT
PLAYS SUCH A CRITICAL ROLE IN
UNLOCKING (OR INDEED BLOCKING)
YOUR DIGITAL TRANSFORMATION.
6. 5. RESULTS
IN THE FINAL STAGE OF THE PROCESS, YOU
CAN EVALUATE RESULTS OR IMPACT.
EXCEPT THIS IS NOT REALLY THE FINAL
STEP — AFTER YOU EVALUATE RESULTS,
YOU NEED TO GO BACK TO THE DATA. THE
RESULTS THEMSELVES BECOME PART OF
THE NEW, RICHER, DATASET, WHICH WILL
BE AUGMENTED AND IMPROVED WITH THE
FINDINGS OF THE PROCESS. IN THIS
ITERATIVE PROCESS OR RETROACTIVE
FEEDBACK LOOP, YOU ENABLE YOUR
INSIGHTS TO BECOME MORE PREDICTIVE,
MORE MEANINGFUL, AND MORE
VALUABLE, WHICH ITSELF GIVES MORE
VALUE TO THE DATA. AND IN THAT
PROCESS, YOU ENHANCE AND DEVELOP
THE PEOPLE SKILLS THAT ARE NEEDED TO
PRODUCE A GREAT SYNERGY BETWEEN
HUMANS AND TECHNOLOGY.