What lessons can brands learn from David Guetta and Rihanna. Namely that if you’re not appearing, you’re disappearing.
Brands need to be always on to succeed today.
Why Karl Keeps his Shades On: Style and Social MediaRoisin Kiberd
My panel at SXSW, entitled 'Why Karl Keeps his Shades On', which looks at how high fashion and the high street are finding their feet in social media, and how brands should be looking to the future.
http://panelpicker.sxsw.com/ideas/view/13524?return=/ideas/index/10/presenter:Buttolph
Tone & Talent - Advertising Week UK 2013brucedaisley
Accompanies this video: http://www.dailymotion.com/video/xybjue_tone-and-talent-how-new-voices-are-revolutionising-the-media_news#.UU2MJ1tN6K7
How is tone of voice evolving on the internet? Bruce Daisley and Peter Robinson from Popjustice discuss.
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...360i
We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience?
Maggie will speak to how brands can learn from musicians:
1. They create fans that want to create communities.
While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button?
2. They diversify.
Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business?
3. Their craft is their message.
Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message.
4. They respond to culture.
Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture?
5. They’re batsh*t crazy.
A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?
Why Karl Keeps his Shades On: Style and Social MediaRoisin Kiberd
My panel at SXSW, entitled 'Why Karl Keeps his Shades On', which looks at how high fashion and the high street are finding their feet in social media, and how brands should be looking to the future.
http://panelpicker.sxsw.com/ideas/view/13524?return=/ideas/index/10/presenter:Buttolph
Tone & Talent - Advertising Week UK 2013brucedaisley
Accompanies this video: http://www.dailymotion.com/video/xybjue_tone-and-talent-how-new-voices-are-revolutionising-the-media_news#.UU2MJ1tN6K7
How is tone of voice evolving on the internet? Bruce Daisley and Peter Robinson from Popjustice discuss.
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...360i
We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience?
Maggie will speak to how brands can learn from musicians:
1. They create fans that want to create communities.
While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button?
2. They diversify.
Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business?
3. Their craft is their message.
Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message.
4. They respond to culture.
Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture?
5. They’re batsh*t crazy.
A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
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What Rihanna can teach you about strategy
1. @BruceDaisley 29 th FeBRuARY 2012 RIHANNA WHAT CAN TEACH YOU ABOUT STRATEGY This is the outset of some loose thoughts from my morning run. All my thoughts in a personal capacity… Give me your thoughts and I’ll evolve the ideas a little.
2. @brucedaisley “ The CLUB CAN ’ t HANDLE ME ETC ETC ” I wake up every morning to Kiss 100. Every night as I go to bed I like to guess whose tune will wake me up tomorrow. It sounds hard to guess. But with Kiss it is a 50-50 chance. It will be Rihanna or David Guetta
3. @brucedaisley RiHANNA 36 sinGLES in 6 years DAVID GUETTA 18 sinGLES in 3 years RIHANNA - 26 SOLO SINGLES, 10 aS FEATURED ARTIST How have these two stars become so ubiquitous? So dominant in the charts? David Guetta currently has 2 top 10 hits and 5 songs in the top 100. Their success in unprecedented in 30 years.
4. @brucedaisley ALWAYS THERE & DISCOVERABLE, EVOLVING IN PUBLIC RIHANNA - 26 SOLO SINGLES, 10 aS FEATURED ARTIST ‘ ALWAYS ON ’ APPROACH They have done it by adopting a different strategy. They recognise that they need to be always there because these days you get forgotten very quickly. They are ‘always on’
5. ‘ ALWAYS ON ’ Rihanna’s manager has spoken about this. His job is to keep her constantly present because in a 24-7 world people move on very quickly.
6. ‘ CAMPAIGN ’ APPROACH COMING BACK WITH SOMETHING NEW WHEN WE ’ RE READY Of course this isn’t the way that everyone thinks. The old model used to be that you release an album, take a year or two out then come back with a new ‘campaign’. “Look! I’ve now got different coloured hair!”
7. MADONNA BRITNEY SPEARS 2.5 YEAR GAP BETWEEN CDS FIRST SINGLE In 3 years Stars like Madonna look indolent in comparison with Rihanna and Guetta. They come in bursts, rather than always being in contact. ‘ CAMPAIGN ’ APPROACH
8. MADONNA BRITNEY SPEARS DIDN ’ T REACH GOLD STATUS SINGLE REACHED #6 SINGLE REACHED #37 The challenge is that the campaign advertisers are finding that their approach isn’t working too well any more. Madonna threw everything at her new single. Superbowl, epic video, Nicki Minaj. It got to number 37 in the UK. ‘ CAMPAIGN ’ APPROACH
9. ALWAYS ON ISN ’ t CHOSEN STRATEGY IT IS ONLY STRATEGY What Guetta and RiRi have realised is that this isn’t a choice. This is the new world. The only way to win today is to be always on. Real time conversation.
10. MAYBE ROCK BANDS NEED TO THINK ABOUT THIS TOO? Maybe this is one reason why the rock world is struggling. The three-year cycle of rock releases no longer work in the connected work.
11. THEY ARE BOTH HIGHLY CONNECTED TO REAL FANS – NEITHER SHARES LOGINS TO TWITTER WITH RECORD COMPANY (Also in an era of immersive media training, RIRI is refreshingly unadapted) PS both David Guetta and Rihanna actively participate in their own social dialogue. Always on to them means ALWAYS ON.
12. @BruceDaisley 29 th FeBRuARY 2012 RIHANNA WHAT CAN TEACH YOU ABOUT STRATEGY What do you think? Leave your thoughts and comments and I’ll evolve the argument.