The document discusses the evolution of the internet and how it has changed the way online marketers connect with consumers. It notes that the original internet allowed only one-way communication through organized files and pages (Web 1.0), but that the internet now enables two-way dialogue through various forms of communication (Web 2.0). Over 1.6 billion people are now online, comprising nearly 1 in 4 people globally. The proliferation of voices online has changed marketing rules - online marketers must listen to consumers, who now have a voice, and engage with them through dialogue in order to understand them and stay ahead of trends.

1. What every online
marketer needs to
understand
Seif Khemaissia DIGITAL COMMUNICATIONS STRATEGIST

2. Internet Growth

3. The internet supposedly began as a CIA tool to manage files and
information in a quick and organized manner

4. Organizing files was a common problem in government organizations,
hospitals and corporations

5. Technology came to
the rescue

6. Using the computer to digitalize information and links between files/pages. The
internet was created to allow quick access to thousands of files through any phone line

7. WEB 1.0
MONOLOGUE
Websites were merely files of organized pages.
Visitors could read only.

8. Global Internet
usage exploded in
1995
Demand for innovation came sooner than the internet could handle

9. Technology came to
the rescue again

10. WEB 2.0
DIALOGUE
The internet provided ever-developing new forms of communication.

11. Today,
1.6 billion people are online

12. Almost 1 out of every 4 people
12

13. As internet usage
continues to
boost..
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15. So does
technology…
15

16. Opening doors to
limitless ways for
brands to connect
with consumers
16

17. What online marketers
NEED to understand
17

19. 19

20. Proliferation has thrown the
rulebook out the window
20

21. RULE #1: LISTEN
21
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22. VS
Consumers have got a VOICE… and can make or break a brand
22

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25. RULE #2: ENGAGE
Spiral Vibe 2009 (All Rights Reserved) 25
Spiral Vibe 2009 (All Rights Reserved) 25

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31. AND CATCH THE
NEXT WAVE
BEFORE IT
CATCHES YOU
31

32. That’s all for
now folks!
Seif Khemaissia +6017 2947471 (Malaysia)
E: seif.khemaissia@gmail.com
T: twitter.com/seifk