Take this as an opportunity to showcase your unique attributes and personality. There are three formats you can choose to express yourself: a video (max. 3 minutes), a PowerPoint presentation (max. 10 slides), or a written essay (between 250-650 words). Please pay special attention to punctuation, structure and content.
What is the most important thing that you would like us to know that is not in your resume or application?
This presentation is an opportunity to showcase my personality to the IE postgraduate admissions team. The second most important thing I'd like them to know is I poured my heart out into this application. The first most important thing I'd like them to know is concealed within the presentation.
A Mile in Their Shoes: Building Empathy Through Experience Maps and PersonasmStoner, Inc.
The process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
- Conducted 360 degree assessment of a client's marketing environment through secondary data (i.e., client's owned and earned media) and qualitative (i.e., experience surveys with client and prime prospects, analysis of social media comments) research;
- Identified one major marketing opportunity and recommendation for increasing value of client's services;
- Presented the marketing recommendation to the client;
- Provided the client with 10-page deliverable, summarizing the recommendation and research results.
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
We are really excited to finally bring this Yearbook dream to a reality! The whole idea came to mind in Level 400 first semester. We realized that the departures of everyone from the four corners of University of Ghana was imminent and we wanted to make a mark and leave something behind for the student body to remember and cherish for the rest of their lives
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
A Mile in Their Shoes: Building Empathy Through Experience Maps and PersonasmStoner, Inc.
The process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
- Conducted 360 degree assessment of a client's marketing environment through secondary data (i.e., client's owned and earned media) and qualitative (i.e., experience surveys with client and prime prospects, analysis of social media comments) research;
- Identified one major marketing opportunity and recommendation for increasing value of client's services;
- Presented the marketing recommendation to the client;
- Provided the client with 10-page deliverable, summarizing the recommendation and research results.
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
We are really excited to finally bring this Yearbook dream to a reality! The whole idea came to mind in Level 400 first semester. We realized that the departures of everyone from the four corners of University of Ghana was imminent and we wanted to make a mark and leave something behind for the student body to remember and cherish for the rest of their lives
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
Persuading students—and often the family members who participate in their housing decisions—to make their home with you requires engaging them with a heightened level of authenticity, relevance, and timing that many conventional marketing campaigns can, frankly, succeed without. Thankfully, there are proven rules that can help you cut straight to the chase and build success into your strategies from the ground up; and this session will school you on what works and why! We’ll discuss: how to be the BMOC (Big Marketer on Campus); services and amenities that students crave; crafting a message that’s engaging, authentic, and relevant; where and when to engage your audience; proven ways to communicate your message effectively on and offline; how to speak their language; and more!
Setting out to sea getting students on course for their careersShawn Grimes
Choosing a career path can be overwhelming when you are a high school student. However, it is important for students to begin thinking about and taking action toward their desired careers during this time. Our talk at SxSWedu shared some tips for all of us to prepare students for careers.
Making Your Mark: Unforgettable BrandingmStoner, Inc.
You know what you stand for. You feel it in your heart. Now what?
What’s the secret to building a bold brand that connects with your key audiences? Tune into this free webinar co-hosted by mStoner, a digital agency focused on higher education marketing and communications, and Zehno, a strategic branding and marketing firm for educational organizations.
Voltaire Santos Miran, mStoner’s CEO and Head of Client Experience and Shane Shanks, Zehno’s Senior Strategist and Editorial Director, team up to show you how to bring your institution’s brand to life. From smart strategy and bold creative to a beautiful web presence — we’ll use best-practice examples that deliver meaningful results.
Learn how to transform your message platform into compelling and captivating creative and how to make your website an integral part of your branding.
You will learn how to:
Translate brand messages into brilliant communications
Capture the heart and soul of an institution
Define the look, feel, and voice of your brand
Communicate a school's strengths and distinctions through its website
Create an optimal website structure for your target audiences
Map It Out: The Path to Better Digital Engagement with ProspectsmStoner, Inc.
No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.
Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!
Enter the experience map.
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.
Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to your site, an experience map will be your most valuable tool.
During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:
Create stakeholder alignment.
Develop user-centered content.
Capture institutional knowledge.
Prioritize your efforts.
Binghamton University Fall Commencement Keynote Address by David Berkowitz: W...David Berkowitz
Here is the full text of my keynote address given at Binghamton University's Fall Commencement, December 15, 2013. It describes the new age of entrepreneurialism, the Maker Movement, while encouraging people to seek the answer to this question: What are you making of yourself?
CSO Webinar: The Power of Near-Peer Mentoringimfirstgen
This is a Center for Student Opportunity Best-Practices Webinar for College Partners titled "The Power of Near-Peer Mentoring: Supporting Your First-Generation and Underserved Students"
This talk was given at Fu*kup Night in Singapore this year. I spoke about my startup failure. The slides don't say much, but you can find the recording of the session here: https://www.youtube.com/watch?v=E0CqGniuW2E
Convocation Speech, Northumbria University, 22 May 2010 by Isman TanuriIsman Tanuri
Convocation Speech by Northumbria University's Student Representative at Marketing Institute of Singapore's 43rd Graduation Ceremony. 22 May 2010
Written and delivered by: Isman Tanuri
Persuading students—and often the family members who participate in their housing decisions—to make their home with you requires engaging them with a heightened level of authenticity, relevance, and timing that many conventional marketing campaigns can, frankly, succeed without. Thankfully, there are proven rules that can help you cut straight to the chase and build success into your strategies from the ground up; and this session will school you on what works and why! We’ll discuss: how to be the BMOC (Big Marketer on Campus); services and amenities that students crave; crafting a message that’s engaging, authentic, and relevant; where and when to engage your audience; proven ways to communicate your message effectively on and offline; how to speak their language; and more!
Setting out to sea getting students on course for their careersShawn Grimes
Choosing a career path can be overwhelming when you are a high school student. However, it is important for students to begin thinking about and taking action toward their desired careers during this time. Our talk at SxSWedu shared some tips for all of us to prepare students for careers.
Making Your Mark: Unforgettable BrandingmStoner, Inc.
You know what you stand for. You feel it in your heart. Now what?
What’s the secret to building a bold brand that connects with your key audiences? Tune into this free webinar co-hosted by mStoner, a digital agency focused on higher education marketing and communications, and Zehno, a strategic branding and marketing firm for educational organizations.
Voltaire Santos Miran, mStoner’s CEO and Head of Client Experience and Shane Shanks, Zehno’s Senior Strategist and Editorial Director, team up to show you how to bring your institution’s brand to life. From smart strategy and bold creative to a beautiful web presence — we’ll use best-practice examples that deliver meaningful results.
Learn how to transform your message platform into compelling and captivating creative and how to make your website an integral part of your branding.
You will learn how to:
Translate brand messages into brilliant communications
Capture the heart and soul of an institution
Define the look, feel, and voice of your brand
Communicate a school's strengths and distinctions through its website
Create an optimal website structure for your target audiences
Map It Out: The Path to Better Digital Engagement with ProspectsmStoner, Inc.
No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.
Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!
Enter the experience map.
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.
Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to your site, an experience map will be your most valuable tool.
During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:
Create stakeholder alignment.
Develop user-centered content.
Capture institutional knowledge.
Prioritize your efforts.
Binghamton University Fall Commencement Keynote Address by David Berkowitz: W...David Berkowitz
Here is the full text of my keynote address given at Binghamton University's Fall Commencement, December 15, 2013. It describes the new age of entrepreneurialism, the Maker Movement, while encouraging people to seek the answer to this question: What are you making of yourself?
CSO Webinar: The Power of Near-Peer Mentoringimfirstgen
This is a Center for Student Opportunity Best-Practices Webinar for College Partners titled "The Power of Near-Peer Mentoring: Supporting Your First-Generation and Underserved Students"
This talk was given at Fu*kup Night in Singapore this year. I spoke about my startup failure. The slides don't say much, but you can find the recording of the session here: https://www.youtube.com/watch?v=E0CqGniuW2E
Convocation Speech, Northumbria University, 22 May 2010 by Isman TanuriIsman Tanuri
Convocation Speech by Northumbria University's Student Representative at Marketing Institute of Singapore's 43rd Graduation Ceremony. 22 May 2010
Written and delivered by: Isman Tanuri
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How libraries can support authors with open access requirements for UKRI fund...
What My CV Doesn't Tell You
1. What my CV Doesn’tTell
You
IE Admissions Prompt by Hamad Mirza
-Amateur photographer and even-more Amateur Applicant
2. Introduction:
• The most important thing I want you to know is that I am not
well-rounded by nature.
• It’s paradoxical to start an application with your weakness,
but to understand me as a person it is necessary. I find it hard
to be balanced and it’s something I’ve worked towards my
whole life. I also find it painful not to be honest.
• When I first started school, I found concepts confusing. I
struggled absorbing basic concepts like letters and numbers. I
couldn’t talk to my fellow students because none of them
spoke Urdu, I wasn’t good at playing sports, or sharing toys.
• Fast forward 14 years later- I have secured a £10,000 (annual)
scholarship to go study at the University of Glasgow, play
three team-sports, and am a part of various extra-curricular
activities.
• What most people didn’t see was the transition and the work
it took to become “adequate”.
3. My family:
• My parents, according to modern psychology, were the
main sculptors of my persona.
• In order to understand my potential contribution to
this program, it’s important to understand how my
parents’ perseverance and optimism rubbed off on me.
I now see the good in life, no matter the circumstance.
• Aziz- My younger brother was diagnosed with low-
functioning ASD when I was nine. It was over the span
of six months that he went from playing and babbling
to being withdrawn in his own world. Aziz helped me
realise my full potential.The idea that I will soon be
responsible as a carer for my younger brother drives
me in ways my fellow candidates wouldn’t understand.
4. My Upbringing-
International
Exposure:
• As a Pakistani, born in Kuwait, who went to anAmerican school I was
exposed to various nationalities. In the 5th grade I won theYoung
Ambassador award because I made so many international friends.
• I have established an international network with people from Bangladesh,
Zimbabwe, Egypt,Canada, and South Korea because of my childhood. I
have learnt words I shouldn’t have, and ate foods most people don’t get to
try till they’ve had a seven hour flight. I’ve had international exposure to
diverse mindsets and cultures that other candidates may not have at this
point.
• Currently, I speak four languages:Arabic, Urdu, English, and French (and
hope to learn Spanish).
• My childhood helped me have an open mind as grown up and be willing to
try new experiences (both personally and professionally).This open-
mindedness is what prompted a multi-disciplinary academic career. It also
helped me become more tolerant and appreciative of diversity and the role
it can play in progress.
5. Volunteering:
“Give while you
can”
• My grandpa had a very simple saying in his life: “give while you can”. His mentality was that our
possessions and all the blessings in our life were a privilege, not a right. His ideals have shaped
a lot of my thoughts as an adult.
• When I was eleven, I started volunteering at my younger brothers’ special needs school. At first
I was uncomfortable. Most children were non-verbal and frequently engaged in “stimming”
(making loud low pitch noises repeatedly) and one had an emotional breakdown on my first
day.
• Over time, I started to understand that I could make a difference in these childrens’ lives. As I
got older I became more empathetic to my younger brother’s struggle. Our bond eventually
grew so strong his first word was “Hamad”.
• Now I volunteer at a children’s hospice (2014-), and try to make things easier for several
children’s parents. Most of these children are diagnosed with terminal illnesses so I try my best
to be positive and help them be as comfortable and happy as they can.
• To me, helping is more than about time. From 2016-2017, I was the accountant for Glasgow
University’s Annual Charity Fashion Show. I helped raise and manage over £16,000 which was
donated to the Scottish Association for Mental Health.
• These experiences developed my sense of empathy and emotional intelligence and that has
become an integral part of my personality. I want to be able to develop skills to change the way
people work and live, and I can only do that by learning computer science and becoming
technologically native. I also want a job where I get to maintain my sense of empathy and
goodwill and IE can help me gain the skills necessary to fulfil this personal goal.
6. Sports:
• When puberty hit, teenage angst and social interaction became the new centres
of my life. Naturally, sports became an appropriate outlet for both
concerns. Sports have taught me three very important life lessons:
• a.) How to deal with pressure.Thanks to sports I am better able to deal
with examination stress, and dealing with juggling multiple
responsibilities (extracurriculars, academics, and personal matters).
• b.) Appreciating the process as much as the results. Sports helps you
understand that everything is gradual.You improve as a player over-time
and through hard practice and the change manifests in an observable
way.Whereas with reading, or talking your perception of your own
progress is obfuscated, with basketball it’s as simple as “last year I
couldn’t shoot from the 3-pt line. Now I do it regularly”.
• c.) Losing is okay. Failure in life helps us appreciate success more. Further,
most other people see a trophy or a #1 place. What they don’t see is how
many times the same team lost, how much they struggled to get where
they are now. Losing helped me understand that life is a one big learning
curve and it’s okay to take your time to find your purpose.
• Through these lessons I believe I have not only improved myself as an athlete,
but also personally.Through sports, I learnt the importance of self-development
and actualization which is what prompted this application.
7. Entrepreneurial
Mindset:
• HAAQ: In this start-up we give loans to struggling farmers, or livestock sellers, and ask for just
the principal amount of money back (when the borrower starts to generate profits). We also
have set up radio stations that reach rural areas within Pakistan as most people who live there
don’t have access to forms of entertainment, or methods of observing the Holy Quran. So this
provides those people with access to information (Urdu translations of the Quran/music) and
entertainment (music).
• CHL (Callum/ Hamad/ Lakshit) Investments: this project is developing a website that takes
recent news reports of various companies involved in scandals, and finds an appropriate level of
reaction to said event. This would help people understand whether the stock’s value derives
from sensationalism (cryptocurrencies) or if there are underlying mechanisms that will boost
the value back to status quo. My job is to not only research specific securities I think might be
overrated, but build+ develop my skills in Python to help code the program used to analyze
information.
• GUMENAS: A friend and I started the first Middle Eastern and North African society at the
University of Glasgow because culture and heritage is pivotal to me. It was shocking that we
didn’t have one, and we simply provided a platform for unofficially channelled demands.
• Forming connections and adapting to the needs of the environment has been fostered into my
personality which further prompted this application. Further, I’m practical and prefer
educational experiences that IE’s curriculum includes: facilitate applying theoretical knowledge
through consulting challenges, real-world cases.
8. University:
“When you
come out of
your shell”
• During my second year of University, I became more open and decided to join the Glasgow
Guardian as their Webmaster where I learnt CSS/ HTML coding. This role opened my eyes to
the underlying role of technology in every aspect of our lives. Before this role I never thought
about “how did they make that website” or “how did they make this laptop”.
• Even though I specialised in Accountancy and Finance, I always felt as if I wanted to study
everything. However I am applying to MSc Computer Science because I have a desire to be
relevant in today’s “smart world” and be able to adapt my entrepreneurial website to a specific
platform: digital.
• Furthermore, computer science and related degrees help create “tangible” results which can be
used in a variety of manners. Given the current demand for tech jobs, I understand that I
should build my IT skills as well as my level of financial literacy. This unusual combination of
expertise could give me insights others wouldn’t be able to spot.
• Through various interactions, I learnt the importance of arts/the humanities and got involved in
photography, painting, and creative `writing. These outlets have helped me better understand
people and the beauty of life.
• I want the admissions team to know about my time allocation is I have participated in several
extra-curriculars with a tech/non-tech focus that have developed my soft skills. These include
conflict resolution and building meaningful relationships via my various Sponsorship roles in
societies such as Glasgow Hyperloop, TEDx, Glasgow University Charity Fashion Show, and the
Middle Eastern and North African society.
9. Conclusion:
• I work every day to improve myself and I’m still not
satisfied.And that’s my most important asset.
• The most valuable part of my personality is my
mentality. I am constantly hungry for new
information and opportunities. I think my curiosity
has led down a path of becoming more well-
rounded.
• I hope when I look back 5 years from today, I feel
satisfied about how far I’ve come.