This presentation explores the changes in sustainable & responsible business from a reactionary position of classic CSR towards a more strategic and forward thinking sustainability framing. Presented as part of Virtual MBA Open Day: http://www.nottingham.ac.uk/business/ICCSR/events.php?e=126 Presented as part of Nottingham PostGraduate Social Business: http://www.miningtheseem.org.uk/?p=599