A presentation that outlines a qualitative approach to determining an effective political website. A qualitative approach looks at the quality of information available on the site and how it serves the party's various audiences rather than an analysis based on traffic.
A framework for managing social media by:
• Establishing guidance
• Defining the landscape
• Clarifying roles and responsibilities
• Addressing legal issues
• Understanding best practices
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Effective Mobile & Social Media Marketing StrategiesMicheleSullivan
- Leverage mobile technologies as a component of your overall marketing, communications and social media strategies
- Key differences between mobile websites and mobile apps
- Examples of mobile apps to expand member benefits, enhance satisfaction, and ultimately improve retention
A framework for managing social media by:
• Establishing guidance
• Defining the landscape
• Clarifying roles and responsibilities
• Addressing legal issues
• Understanding best practices
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Effective Mobile & Social Media Marketing StrategiesMicheleSullivan
- Leverage mobile technologies as a component of your overall marketing, communications and social media strategies
- Key differences between mobile websites and mobile apps
- Examples of mobile apps to expand member benefits, enhance satisfaction, and ultimately improve retention
Listening & Engaging: DIY Tools for Social Media Management4Good.org
As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?" In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will show you how to create a listening dashboard for your or your organization's use. I will also provide an introduction for social media goal-setting and a template for tracking your social media engagement.
This is proposal shared by Nate Drysdale (BDPA CIO Team) with the National BDPA Board of Directors at its 3Q-2011 meeting held in Chicago.
Vision - Social Networking within BDPA will be the premier outlet for technology professionals to network with others, learn about BDPA initiatives and activities, and become members of the organization.
Mission -Leveraging social networking, BDPA will provide an outlet through social media streams, networking applications and chapter involvement to reach technology students and professionals to achieve active engaging online communities, provide ongoing information to shareholders about BDPA activities, conferences and chapters and encourage new memberships or renewals into the BDPA organization.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Leveraging the Web for More Effective Engagement: Alliance for Nonprofit Mana...ifPeople
As your network grows, it is more important to create appropriate, targeted communications to those in your community to enhance their engagement with your organization. This presentation introduces the Ladder of Engagement as a way to increase commitment and trust with your organization and also provides several demos that leverage Plone and salesforce.com to create targeted, appropriate communications.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersAIA National
Social media can be leveraged to help chapters connect with their members--all around such common goals as increasing awareness, gaining members, or highlighting chapter events.
Leveraging Social Media for Nonprofit Events4Good.org
Social Media for Nonprofits and Eventbrite will present clear strategies, tactics, and resources for using social media to ensure the success of nonprofit events.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Listening & Engaging: DIY Tools for Social Media Management4Good.org
As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?" In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will show you how to create a listening dashboard for your or your organization's use. I will also provide an introduction for social media goal-setting and a template for tracking your social media engagement.
This is proposal shared by Nate Drysdale (BDPA CIO Team) with the National BDPA Board of Directors at its 3Q-2011 meeting held in Chicago.
Vision - Social Networking within BDPA will be the premier outlet for technology professionals to network with others, learn about BDPA initiatives and activities, and become members of the organization.
Mission -Leveraging social networking, BDPA will provide an outlet through social media streams, networking applications and chapter involvement to reach technology students and professionals to achieve active engaging online communities, provide ongoing information to shareholders about BDPA activities, conferences and chapters and encourage new memberships or renewals into the BDPA organization.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Leveraging the Web for More Effective Engagement: Alliance for Nonprofit Mana...ifPeople
As your network grows, it is more important to create appropriate, targeted communications to those in your community to enhance their engagement with your organization. This presentation introduces the Ladder of Engagement as a way to increase commitment and trust with your organization and also provides several demos that leverage Plone and salesforce.com to create targeted, appropriate communications.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersAIA National
Social media can be leveraged to help chapters connect with their members--all around such common goals as increasing awareness, gaining members, or highlighting chapter events.
Leveraging Social Media for Nonprofit Events4Good.org
Social Media for Nonprofits and Eventbrite will present clear strategies, tactics, and resources for using social media to ensure the success of nonprofit events.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
1. What makes an effective
political website?
A qualitative approach
2. Overview
Most of the arguments for what makes a good political website are based on a quantitative
analysis
This approach takes the most popular websites, analyses their activities, and advocates them,
using the logic that these activities must have contributed to the success of the website
This presentation will attempt to present a framework for a qualitative measure of a good
political website
A qualitative assessment looks at the website from the prospective of the end user, asking the
question as to whether the user’s needs are provided for by the website in a most effective
manner
This approach looks how effective the website is as a tool, supporting an overall communication
strategy. It takes into account the political and organisational context of the website and party
Although hits are still important, the number of hits is secondary, a product of the quality of the
website
3. What is an effective
political website
An effective political website delivers useful information to all key
audiences
In order to asses this the party’s key audiences should be
defined and an assessment made of their needs
The website should deliver this information efficiently, by paying
attention to design, navigability and usability
An effective political website is also a resource for party activists to
help them to be more effective campaigners
The party website should be the voice of the party, giving the casual
visitor to the site a clear and immediate idea as to the values and
ideals of the party
4. Website key audiences
PARTY MEMBERS
Political party website
JOURNALISTS PUBLIC
ELECTED REPRESENTATIVES
5. Key audience
requirements
Party members Elected Representatives
Events calendar Detailed policy papers
Party news Information and updates on campaigns on a local and
national level
Organizational tools
Archive of party documents
Campaigning guides and training
Journalists
Public
Archive of press releases
Clear overview of party policy and values
Contact details for press office
Leadership profiles
High quality pictures and media
Commentary and information on specific issues
Archive of speeches
Ways to donate to and support the party
Contact information for the local party
6. Foundations
Every effective website needs to have firm structural and
technical foundations in order to deliver the information
efficiently
This means including technical details such as meta
data, in order to assist with search engine optimisation
Attention needs to be made to copy editing to ensure
that it is suitable for the web
Graphic design needs to assist the user to find
information
7. Examples
UNICREDIT GROUP PRESS
ROOM WITH A VARIETY OF
USEFUL INFORMATION
FOR JOURNALISTS
US DEMOCRATS, CLEAR
“MISSION STATEMENT”
ITALIA DEI VALORI, A USER
FRIENDLY DIRECTORY OF
LOCAL PARTIES
8. Timeliness
Timeliness is one of the most important features of an effective website
Online traffic is now driven by the news cycle
This means producing relevant content, anticipating news stories by paying
close attention to the political calendar
A frequently updated website will contribute to the perception of the website
as a useful asset by its key audiences
SEARCH VOLUME VS NEWS MENTIONS FOR MAJOR UK POLITICAL PARTY IN 2008
9. Thinking beyond the
party website
single
issue cause
websites
European
Supporter parliament
blogs member
websites
SOCIAL MEDIA
Political
online party regional
news website party
sources website
Member
Leaders of
website parliament
Local websites
Party
Websites
10. An integrated online
strategy
The website should be part of an integrated online
strategy that takes into account related websites and
social media sites
Content owners from related websites should be
included in the strategic planning process
Online assets need to be promoted using email and
offline media (i.e. leafletting) in order to encourage their
use
Social media and other online resources should be used
to support specific communications goals of the party
11. An example scheme for
online activity planning
Responsible
Objective Tool Activity party Goals
organisation
Youtube town hall
Contributing to the with party economic x number of
public debate on Youtube spokesman with HQ questions x number
economic policy user submitted of views
questions
Create local x % of each ward
Building links with community based connected to a local
Facebook Local councilors
local communities groups to facilitate party facebook
communication group
Make sure all party
websites have clear all party websites to
Promoting key party Party wide, central
Websites and consistent carry a clear policy
messages and goals lead
branding and message
messages