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Presentation by Hanneke Verhelst, public affairs consultant at Fleishman-Hillard on Digital Public Affairs at the Hanze University in Groningen (April 2012).
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Presentation by Hanneke Verhelst, public affairs consultant at Fleishman-Hillard on Digital Public Affairs at the Hanze University in Groningen (April 2012).
Presentation the Hague University on Digital Public Affairs, 14 october 2012Hanneke Verhelst
On Monday 14 October I gave lecture on Digital Public Affairs to students of The Hague University. The presentation is updated with figures from a research on the usage of digital information sources by Dutch MPs. For more details on this research please check: http://fleishman.nl/2012/08/online-communication-important-for-mps-points-of-view/?lang=en
Untangling The Web: Putting it all togetherRyan Hanser
April 15, 2009 presentation to the Greater Des Moines Partnership and Iowa chapter of the American Marketing Association; final session of their "Untangling The Web" series on 'social media'
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"Policy Making in a Complex World:
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Hastily translated but we wanted to get the results in english quickly.
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Presentation of the Sense4us project at the 2nd European TA Conference - Berlin, 26 February 2015
"Policy Making in a Complex World:
The Opportunities and Risks Presented
by New Technologies"
Who is the social consumer and how did the 'social' behaviour affect organisations? How does the 'social shift' affect local government organisations?
This presentation was delivered by James Leavesley - CEO of CrowdControlHQ, to the LGComms meeting on the 8th of March 2012
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I analyzed the digital side of an electoral campaign describing a politician as a corporation or a startup.
Lecture by Giorgio Marandola with prof. Marco Camisani Calzolari.
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
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Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
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There is no doubt that social networks such as Facebook and Twitter as well as online communities have profoundly changed the business landscape. The question is how do they affect the talent recruiting and the talent development processes? How can recruiters leverage these social networks and communities to find the right candidates for their open positions?
Join Francois Gossieaux and Ed Moran, co-authors of the book "The Hyper-Social Organization" (due out this Fall), as they discuss their findings from the annual Tribalization of Business Study. The study, which profiles over 500 companies, will show you how to think differently about talent recruiting and development in this hyper-social age in order to attract, grow and retain better talent.
In this webinar you will learn:
* How online social networks and communities can augment your current recruitment processes
* What to expect from a social network and community recruitment strategy
* How to use social networks and communities to grow and retain your internal talent
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
4. What type of issue?
“We’ve only got an audience of 1,000”
“Only some policy-makers and a few of
other stakeholders care about this issue”
“This issue isn’t on the public radar and
frankly we don’t want it to get there”
5.
6. MEP survey 2011
www.epdigitaltrends.eu
YOUR CONTENT
96% of MEPs visit 92% of MEPs use a
interest group sites search engine every
day
8. Scope of traditional EU advocacy
ii. Establishing
i. Communicating
relationships with
message to policy
policy makers +
makers and
influencers and
influencers
building alliances
iii. Monitoring to keep
track of debate and
identify engagement
opportunities
18. MEP survey 2011
www.epdigitaltrends.eu
69% of MEPs use social 34% of MEPs are on
ENGAGEMENT
networks (primarily Twitter (15% growth
Facebook) per year)
www.epdigitaltrends.eu
19. Ryan Heath: “We’re
looking for value in
social media… the
lobbyists are always
the least vocal”
34. A new model of influence
Centralised power
Few political actors
Technical arguments
Rational Emotional
Many political actors
Value-based arguments
Diffuse power
Source: Simon Titley
35. Heard at the EP:
“I’m on your side, but
my constituents are not”
(nor are the papers and blogs they read)
36. The disciplines…
Reputation
Government management
relations
Marketing
37. … are converging
Reputation
Government management
relations
Marketing
38. A new PA model
PA in context
Communications
Public affairs Public affairs = communications that
seek to influence
the opinion and/or actions of
policymakers
Government
relations
Government relations = a PA tactic
39. A new PA model
Future?
Government relations Public affairs centric
centric model model
• Reactive • Proactive
• Short term • Long term
• Tactic dependent • Tactic agnostic
• Issue management • Campaigns
• Local/regional • Global
55. Digital checklist
Where do you appear in Google (you and your issue(s))
Your competitors?
Is your company/issue(s) Wikipedia page appropriate?
How many people are visiting your issue Wikipedia page
Do you appear elsewhere i.e. 3rd party content?
Are people tweeting about you?
For your issue, do you know the top 5 best blogs & Twitter feeds?
Email: steffen.thejllmoller@fleishman.com Blog: steffenmoller.wordpress.com
Editor's Notes
Content (
Who Neelie’s been chatting to in the last few weeks
OUTCOMESENGAGEMENTQ/APRESENCEAWARENESSCOALITIONS ETC.
More important to citizen’s decision-making than traditional political affiliation