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UX AUSTRALIA 2014 
What I’ve learned about 
research interviews 
from talk shows 
Kimberley Crofts
@ktcita 
Do research before, 
but not too much 1
@ktcita 
I was in the waiting room looking 
at all the bits and pieces, yeah, 
I kind of went a little bit haywire 
and I thought wow, I was just really 
impressed with all the pictures. 
“ 
”
@ktcita 
I was in the waiting room looking 
at all the bits and pieces, yeah, 
I kind of went a little bit haywire 
and I thought wow, I was just really 
impressed with all the pictures. 
“ 
”
@ktcita 
Clarify, clarify, clarify. 
Then clarify again 2
I’ve never talked 
about the details like 
this even in therapy. ” 
@ktcita 
“
@ktcita 
3 Listen attentively
@ktcita 
3 Listen attentively 
• Repeat back what they’ve said 
• Use the person’s name
@ktcita 
STRUCTURED QUESTION SIMPLE QUESTIONS 
You’ve said parents 
have a moral obligation 
to create the best 
child possible with the 
technology available. 
What do you mean by 
the best child possible? 
Julie, you have a child 
with down syndrome… 
What do you think 
about this listening to 
this discussion? 
Is he your only child?
@ktcita 
Ask questions 
at the right level 4
@ktcita 
Write up all your 
favourite moments 5
1. Do research before, but not too much 
2. Clarify, clarify, clarify, then clarify again 
3. Listen attentively 
4. Ask questions at the right level 
5. Write up all your favourite moments 
@ktcita
@ktcita 
Thank you

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What I’ve learned about research interviews from talk shows

  • 1. UX AUSTRALIA 2014 What I’ve learned about research interviews from talk shows Kimberley Crofts
  • 2. @ktcita Do research before, but not too much 1
  • 3. @ktcita I was in the waiting room looking at all the bits and pieces, yeah, I kind of went a little bit haywire and I thought wow, I was just really impressed with all the pictures. “ ”
  • 4. @ktcita I was in the waiting room looking at all the bits and pieces, yeah, I kind of went a little bit haywire and I thought wow, I was just really impressed with all the pictures. “ ”
  • 5. @ktcita Clarify, clarify, clarify. Then clarify again 2
  • 6. I’ve never talked about the details like this even in therapy. ” @ktcita “
  • 7. @ktcita 3 Listen attentively
  • 8. @ktcita 3 Listen attentively • Repeat back what they’ve said • Use the person’s name
  • 9. @ktcita STRUCTURED QUESTION SIMPLE QUESTIONS You’ve said parents have a moral obligation to create the best child possible with the technology available. What do you mean by the best child possible? Julie, you have a child with down syndrome… What do you think about this listening to this discussion? Is he your only child?
  • 10. @ktcita Ask questions at the right level 4
  • 11. @ktcita Write up all your favourite moments 5
  • 12. 1. Do research before, but not too much 2. Clarify, clarify, clarify, then clarify again 3. Listen attentively 4. Ask questions at the right level 5. Write up all your favourite moments @ktcita