Zero Trust Architecture (ZTA) shifts cybersecurity from 'trust but verify' to 'never trust, always verify,' by requiring continuous verification of all access requests, regardless of their origin. This approach enhances security against sophisticated threats, insider risks, and adapts to modern work environments by enforcing strict access controls and minimizing attack surfaces. Implementation involves assessing security postures, defining access policies, employing multi-factor authentication, and ongoing evaluation to maintain resilience against evolving cyber challenges.