The document discusses insights from a webinar about the value of video in marketing, featuring experts Katrine Thielke and Lisbeth Chawes. It emphasizes the importance of video content management, effective marketing strategies, and metrics for measuring video performance. Key tips include content syndication, understanding formats, and calculating value per play to enhance engagement and conversion rates.

1. # KOMFOWEBINAR
What is your video
worth?

2. SPEAKERS
Katrine Thielke
Head of markets 23
@emme
Lisbeth Chawes
Partner Director Komfo
@LisbethChawes

3. 23 believes that the visual paradigm is
changing marketing and communication
# KOMFOWEBINAR

4. Nike Mercurial Victory II FG
UPPER: Soft, supple synthetic leather upper for great ball
feel. Contoured shoe-last mirrors the foot shape. MIDSOLE:
Contoured molded sockliner for comfort and support.
OUTSOLE: The innovative Vapor traction islands increaser
traction and stability. Lightweight TPU bladed studs
configuration provides instant acceleration. For use on firm,
natural surfaces.
Features
• Ball Control Elements: no
• External Heel Counter: no
• Insole Material: EVA foam
• Insole Removable: no
• Lacing: Central
• Outsole Material: TPU
• Primary Upper Material: Synthetic leather
• Stud Material: PU
• Suitable For: Firm Natural Surfaces
• Weight: 8.0 oz.
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5. 23 Video is a content management tool built just for video
Upload once and your videos play on any device * Video website out of the box * Track on video performance
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6. Commercials Content marketing
Value pr view
Cost pr view
From commercials to content value
ROI
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7. We’re web* people working with
video
*web- social , business , digital , design , communication and marketing people

8. Case
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9. # KOMFOWEBINAR

10. 250+ videoes

11. 146 hotel videos 1-2 minutes36 location video 2-5 minutes
33 specialised videos 2-5 minutes24 hosted videos 8-12 minutes
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12. Product presentation
Engagement
Branding
SEO
Conversion
optimization
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13. # KOMFOWEBINAR

16. # KOMFOWEBINAR

17. FDM travel
CASE
of all plays from external
embeds. Directing traffic
to site
longer session time for
users watching videos
higher conversion rate
for video viewers
45%
141%
38%
Video is key in
the marketing
mix
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18. 3 tips from FDM Travel
1. Syndicate content
2. Find your formats and stick to them
3. Know the difference between promotion and
conversion
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19. 5 tips from 23
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20. 1. TAKE OWNERSHIP OF YOUR CONTENT
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21. 2. FROM ENGAGEMENT TO CALL TO ACTIONS
Easy to add:
Text
Image
HTML
Product
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22. 3. MEASURE, MEASURE, MEASURE
Drop of rates?
Devices?
Value from embeds?
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23. 4. FIND YOUR VALUE PER PLAY
SALES CLOSE RATIO
LEADS / NUMBER OF PLAYSLTV OF A CUSTOMER
RELATION X
=
VALUE PER
PLAY
NUMBER OF PLAYS
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24. 5. MULTIPLY YOUR CONTENT
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26. LET’S CONNECT
Katrine Thielke
Head of markets 23
@emme
Lisbeth Chawes
Partner Director Komfo
@LisbethChawes