This document discusses the definition and evolution of Web 2.0 and how it applies in healthcare. Web 2.0 is defined as enhancing creativity, information sharing, and collaboration among users on the World Wide Web. It is characterized by the web as a platform, harnessing collective intelligence, and remixing and sharing data. Examples of Web 2.0 applications include wikis, blogs, RSS feeds, podcasts, social networking, social bookmarking, photo sharing, and videos. These applications promote collaboration and sharing but also raise privacy and other issues. In healthcare, Web 2.0 is changing medicine through applications like podcasts, RSS, and social bookmarking, which can benefit professionals. Health 2.0 and Medicine 2.

1. What is Web 2.0? Discovering the Participatory Web Martha Hardy & Nicole Theis-Mahon Bio-Medical Library, University of Minnesota October 16, 2008

2. Class Objectives Definition of Web 2.0 Evolution & defining characteristics Pros and Cons of Participatory Web Applications Web 2.0 in the health sciences

3. Definitions “ Web 2.0 is a term describing the trend in the use of the World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably collaboration among users.” Web 2.0 Wikipedia

4. Defining Characteristics The Web as platform Harnesses collective intelligence Remixes and shares data End of the software release cycle Software above the level of a single device Rich user experiences Tim O’Reilly

6. An Analogy 10 th Edition = Version 10.0 11 th Edition = Version 11.0 12 th Edition = Version 12.0

7. What Does 2.0 Mean? Upgrade New/Better program Movement New version of the Web

8. Evolution Product of the post dotcom bust Using the Web as a platform Power to the people! Consumers are creators and creators are consumers

9. The Web as a Platform Web as platform + Rich Internet Applications = Success Why? Easy to use Cheap (relatively) Perpetual Beta Sharing and collaboration

10. Examples of Web 2.0 Applications Wikis Blogs RSS feeds Podcasts Social networking Social bookmarking Photo sharing Videos Personalized pages Communication Collaborative document creation

11. Pros and Cons of Web 2.0 Applications Pros Easy to Use Cheap (relatively) Accessible from anywhere Perpetual Beta Sharing Collaboration Cons Privacy Cost Technical Requirements Training Intellectual Property Credibility & Accuracy

12. Web 2.0 in the Health Sciences “How Web 2.0 is Changing Medicine” Dean Giustini (medical librarian) Editorial published in BMJ in December of 2006. Highlights how Web 2.0 applications such as podcasts, RSS, blogs and social bookmarking can benefit health care professionals in their practices. “ rather than intrinsic benefits of the platform itself, it's the spirit of open sharing and collaboration that is paramount.”

13. Health 2.0 “ Health 2.0 is participatory healthcare. Enabled by information, software, and community that we collect or create, we the patients can be effective partners in our own healthcare, and we the people can participate in reshaping the health system itself.” Ted Eytan, MD “ The main point of the Web 2.0 movement in health care is the use of social software and its ability to promote collaboration between patients, their caregivers, and medical professionals.” Laura O’Grady

14. Medicine 2.0 “ Medicine 2.0 applications, services and tools are Web-based services for health care consumers, caregivers, patients, health professionals, and biomedical researchers, that use Web 2.0 technologies as well as semantic web and virtual reality tools, to enable and facilitate specifically social networking, participation, apomediation, collaboration, and openness within and between these user groups..” Gunther Eschenbach

15. Examples of Web 2.0 in the Health Sciences

16. References Castilla, Victor. “Web 2.0 and Medicine: Medicine 2.0.” Web 2.0 and Medicine. 6 May 2007. http://web2097.blogspot.com/2007/05/web-20-and-medicine-medicine-20.html Eysenbach, Gunther. “Medicine 2.0 Congress Launched (and: Definition of Medicine 2.0/Health 2.0).” Gunther Eysenbach’s Research Rants [blog]. 6 Mar 2008. http://gunther-eysenbach.blogspot.com/2008/03/medicine-20-congress-website-launched.html Eytan, Ted. “The Health 2.0 Definition: Not just the Latest, The Greatest!” Ted Eytan, MD . 13 June 2008. http://www.tedeytan.com/2008/06/13/1089 Giles, Jim. “Internet Encyclopedias Go Head to Head.” Nature . 15 Dec. 2005. 438: 900-901. Giustini, Dean. “How Web 2.0 is Changing Medicine.” BMJ. 23 Dec. 2006. 333: 1283-1284. http://www.bmj.com/cgi/content/full/333/7582/1283 Health 2.0 Wiki. “Health 2.0 Definition.” Viewed 30 July 2008. http://health20.org/wiki/Health_2.0_Definition

17. References, continued Hughes, Benjamin & Joanthan Wareham. “Health 2.0 and Medicine 2.0: Tensions and Controversies in the Field.” Journal of Medical Internet Research. 2008. 10(3). Viewed on 14 Oct 2008. http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2553249 O’Relly, Tim. “What is Web 2.0 : Design Patterns and Business Models for the Next Generation of Software” Viewed on 26 July 2008. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Rothman, David. “Web 2.0: Plenary Session.” Medical Library Association Annual Meeting, Chicago, Illinois. May 2008. Viewed on 28 July 2008. http://www.slideshare.net/davidlrothman/mla-plenary-session-iv-rothman20080513-static & http://www.visualwebcaster.com/stratosphere/48592/event.html Wikipedia. “Health 2.0,” Viewed on 29 July 2008. http://en.wikipedia.org/wiki/Health_2.0 Wikipedia. “Web 2.0.” Viewed on 28 July 2008 http://en.wikipedia.org/wiki/Web2.0

18. Questions? Contact us Nicole Theis-Mahon [email_address] Martha Hardy [email_address] Bio-Medical Library Reference Desk (612) 626-3260 [email_address]