How to use the Google URL builder with Google analytics, and an explanation of query strings.

1. WHAT IS THE GOOGLE URL
BUILDER AND WHAT ARE QUERY
STRINGS PARAMETERS?

2. A Query String is part of a
Uniform Resource Locator, a
URL.
 A base URL is something like
http://en.wikepedia.org
 Fields added to a base URL are query strings.
 A query string is the code that might come
after, the base URL e.g.,
title=Main_page&action=raw
 Special code that gives different commands
to the server.

3. Servers process HTML
requests in two ways.
1. By reading a file from a file system based on
the URL path, i.e., wikepeadia.org
2. Or by using logic that is specific to that type
of resource.The query string invokes a
specific logic that the server processes along
with the path component.

4. Some characters have special
meaning in a URL.
 Some characters can not be used in a URL,
like an empty space. Others can, for example
# can be used to further specify a sub section
of a HTML document, = is used to separate a
name from a value, %20 is used for space,
etc.
 Query strings can be added in the Google
URL builder and reported on in Google
analytics.

5. The Google URL builder is
free.

6. You add basic
parameters to a
URL address that
you use.

7. URL tracked in Google
Analytics.
Go to Acquisition, click on it and scroll
down to Campaigns