This presentation explains the basics of Product Management and the importance of it. For more details, do get in touch with us at http://www.confianzys.com/contact.asp or mail us at engage@confianzys.com

1. What is is Product Management?
What Product Management?
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2. #1 Product Management is a domain and
not a role
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3. Product Management
Domain
Product Planning Product Marketing
Customer Advocacy Business Value
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4. Product Planning and Product Marketing -
2 main disciplines of Product Management
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5. Product Planning: Process of identifying and
articulating market requirements that define a
product’s feature set
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6. Product Marketing: Outbound activity aimed at
generating product awareness, differentiation
and demand
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7. Product Management does not guarantee
absolute success, but not practicing it assures
definite failure
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8. Queries?
Please direct any queries/ details you may require to
engage@confianzys.com or 91 80 4084 7500
You can also connect with us on:
http://www.linkedin.com/company/confianzys-consulting-pvt-ltd
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*Content abridged from The Product Manager’s Toolkit from BlackblotTM. Confianzys is the official
partner of BlackblotTM in India
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