SlideShare a Scribd company logo
How to Delight Your Customers With Multi-
Channel Engagement Strategy
Gaurav Mehta
Chief Marketing Officer
GirnarSoft
But What is Great CX?
Great CX = Educating the consumer to derive the
most amount of value from your proposition
CX isn’t reactive
it’s proactive with technology
Bad CX = Low retention = Leaky bucket
Leaky Bucket Syndrome
HOW to deliver value
at each and every stage?
Thank You

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What is Great CX?