By Ajit Belani Assistant Vice President Marketing - Demand Generation & Content Marketing, Aricent

1. 1Copyright © 2018 Aricent. All rights reserved.
Creating a Future Ready CX & MarTec Strategy
1. Brands that are able to manage their Customer Experience (CX) are the ones that will be
successful
2. In a B2B Context Customer Experience to me is CUSTOM EXPERIENCE. Campaigns need to
have custom messaging and should talk to buyer persona
3. To manage CX you need to understand your customer journey. Create your customer journey-
map and identify the channels that your customers are present on
4. Once you have the journey mapped out, create relevant content to influence the customer journey
and help them progress by engaging your potential customers at every step
5. Understand your technology requirements and invest in appropriate tools and technology to
manage your CX
6. In a changing environment today with stricter data privacy laws like GDPR, you need robust
technology and tools to ensure compliance

2. 2Copyright © 2018 Aricent. All rights reserved.
Creating CUSTOM Campaigns based on customer interest