design brief contain a set of instruction to work with creating the design. it is a document that outlines the core details of expectation design project

1. What is the Design Brief
 Give you a set of instructions to work with when you're
creating your designs.
 A design brief is a document that outlines the core details and
expectations of a design project for a brand.
 A fashion design brief is a document where you, as a fashion
designer, can present your best work to secure those dream
clients.
 A fashion design brief should answer the questions the client
needs answering when it comes to your project ideas.

2. What is the Design Brief

3. What to Include in the Fashion Design Brief
 It’s important to make sure you’re hitting the mark when it
comes to your fashion design briefs, which is why having a
design brief template to work from is key.
 There are a number of things that you’ll want to include in
this brief to help seal the deal with any of your future clients.

4. What to Include in the Fashion Design Brief
 It’s important to make sure you’re hitting the mark when it
comes to your fashion design briefs, which is why having a
design brief template to work from is key.
 There are a number of things that you’ll want to include in
this brief to help seal the deal with any of your future clients.

5. The anatomy of the design brief includes:
 Fashion Illustration of the garment - The Illustration will show
the design intent of the garment (how it’s intended to be
worn - is it oversized? tight fitting? boyfriend fit?).
 Design Callouts - Arrows and text call out the various features
and design details of the garment either directly on the sketch
or off to the side.
 Fabric, Trims, & other Details - Off to the side there will be a
section calling out the type(s) of fabric you would potentially
like to use.

6. The anatomy of the design brief includes:
 Color & Print - Swatches of potential colors you’d like the
garment to come in (or prints).
 Other - If there are other important design features that need
to be listed (perhaps a graphic or logo) they will be included
on the Design Brief. The goal is to provide as much design
information as possible to the team/partner.

7. Why the client should choose you
 What skills or experience do you have that no one else would
have?.
 It might be that you provide ideas and inspirations that are
out of the box.
 When clients see something unusual or that hasn’t been done
before, their interest will likely be piqued.
 Putting yourself in the client’s shoes is going to help you see it
from their perspective and what they may be after when it
comes to hiring a designer for their projects.

8. Identify any problems and find solutions
 Being a problem solver is great for any client who might be
struggling with a problem they’ve yet to resolve.
 As a freelancer, it’s your opportunity to come in from an external
point of view and to offer your support and guidance.
 Identify any problems that your potential clients have and use
your services as part of the solution.
 When you write a fashion design brief, it should leave the client
with no further questions or queries.
 With that said, try and pick apart your design brief to make sure it
clarifies everything you’re suggesting or hoping to deliver..

9. The key is in the detail
 Details are important so every part of your brief needs to
include your intentions.
 Make sure you’ve covered the budget and resources you’ll
require for the project.
 The more accurate you can be with your timeline and goals
that you’re intending to achieve, the easier it will be to win
over those tough clients.
 Don’t provide false hopes or promises!

10. How to create a Design Brief
 Before creating the Design Brief find inspiration, do trend
research, find a direction for the collection, etc.
 Here’s how to create a Design Brief step-by-step:
1. Choose the design you would like to make the Design Brief for
2. Give your collection a title - A good rule of thumb is to give it
a fit descriptor (“boyfriend,” “oversized,” “bodycon,” etc.) a
silhouette descriptor (“sweatshirt,” “trouser,” “blouse,” etc.).
style descriptor (“vintage,” “mod,” “classic,” etc.).

11. How to create a Design Brief
3. If you are using them, be sure to include the style number (or
test or SKU number) to keep things organized.
4. Create a Fashion Illustration that represents the fit and styling
you are envisioning for the garment.
5. Detailed drawing of the garment, add the design callouts. like
pockets, zippers, areas that are fitted vs. loose, and all other
stylistic elements.
6. Include a drawing or description of the back and front of the
garment.

12. How to create a Design Brief
7. add swatches of the colors you are envisioning the garment
to come in. like fabric swatches, the color codes (Pantone)
8. Finally, add the Fabric and Trim details. Callout all information
about the fabric that you know - fiber content, weight, color,
etc. and if possible, include a swatch, any trims (zippers,
buttons, rivets, etc.)