2. Students will…
Analyze and understand the strong connections
between art and design;
Realize the design process is just that—a process;
Start to understand the differences between
effective and ineffective design.
OBJECTIVES
3.
4. 01. CREATIVE BRIEF
A summary of important
details of a project.
You can generate sample
creative briefs on
goodbrief.io.
02. RESEARCH
You can get inspiration from
other designs while also
making it your own.
All it takes is one search.
Starting creating drafts of
your design, then ask your
client for their feedback.
Welcome any revisions they
ask from you.
03. CREATION AND
REVISION
04. FINAL OUTPUT
Once your client is happy
with your graphic design,
your final design output is
ready to use!
6. A design always starts with the design
brief or better known as the creative
brief. A creative brief is a summary of
important details of a project. The
creative brief is usually created and sent
to you by the client or the requester.
CREATIVE BRIEF
7. Normally, this can include the following:
Objectives of the project
Timeline of the project
Target audience
Expected deliverables or output
Information presented on the deliverables or output
Banding/design guidelines (if the requester has any)
Similar works to be inspired from
CREATIVE BRIEF
8. Some briefs aren’t as detailed. They can be
just a simple emailed request to create a
poster and you would need to communicate
more to get the details. As a designer, you
need to gather the details beyond what the
brief says in case of vague descriptions
and/or instructions.
CREATIVE BRIEF
9. Communicate with the requester as much as
your need to have clarity. The requester
might have specific designs in mind and
information that are not stated in the creative
brief.
CREATIVE BRIEF
To get more ideas on what a creative brief looks like,
you can generate samples from goodbrief.io.
20. RESEARC
H
You can get inspiration from other
designs while also making it your
own.
02
21. Now that you are familiar with the brief or
request, research for certain design
considerations is your next task. This
research doesn’t have to be extensive. It can
be just looking for design trends and
inspiration.
It can be just a simple Google search.
RESEARCH
23. Screenshot of Google search image results.
Google already has a myriad of designs for inspiration to choose
from, with just typing what you need.
RESEARCH
24. Depending on the scope of the project,
you’ll want to include as much valuable
information in your creative brief to
minimize the time spent in this step.
However, it’s still extremely valuable for
designers to go through the
researching phase themselves to build a
better understanding of the audience
they’re designing for (and how to make
it work for you).
RESEARCH
25. The research phase of the design process often involves
things like:
Looking at competitor designs
Look at what the intended audience is engaging
with on channels like social media
Look for trends on free stock sites like
Freepik, Behance, or Pinterest
Taking all of the knowledge they’ve learned
and applying it to the project at hand
RESEARCH
26. But do take note that copying is not the same as
inspiration. The designs that you see on Google or
in other websites are most likely copyrighted and
copying them is considered stealing.
What you can do is search for color schemes, font
combination suggestions, and yearly design
and adopt the style as your own.
RESEARCH
27. You can also look at printed materials, books,
magazines, newspapers, posters, etc. or you
may also want to create a mood board or
collection of comparable designs at this stage
in order to get their ideas flowing.
Consider also the target audience and what the
requester prefers.
RESEARCH
28. After you have gathered your inspiration, gather
images or take notes from what you have found.
Save them all in one place (i.e. Google drive folder)
so you can get back to them easily.
RESEARCH
30. CREATION
& THE
REVISIONS
After you find your inspiration, start creating your design. But remember
that it doesn't have to be perfect and final on the first try. If you are
unsure about your design, just create a draft and show it to the requestor
to ask for his/her review. Submitting a draft helps minimize errors and/or
major or taxing revisions. It keeps you on the right track.
31. CREATION & THE
REVISIONS
Revisions are normal for graphic design.
Welcome the comments and or suggestions for revisions no
matter how extensive they may seem. It will also help you
improve on your next project.
Just make sure that you follow the suggestions carefully to avoid
the repetitive instructions and slow progress. Do not also be
timid with regards to asking for clarifications from the persons
requesting the design.
32. Sample comments and suggestions for
revisions viewed in Google Drive.
CREATION & THE
REVISIONS
33. CREATION & THE
REVISIONS
Now, if the requester gave you
liberties on the design, adhere to
the principles of design, and still
send the draft for their
comments/suggestions/approval.
Also, create different variations of
your drafts, 2-3 studies will suffice,
this way your client/requester can
see your varied design suggestions.
Sample comments and
suggestions for revisions viewed
in Google Drive.
35. Once you have applied the revisions
and your client is happy with the
graphic design, your final design
output is now ready for use,
reproduction, posting, or distribution.
FINAL OUTPUT
38. —FRANK CHIMERO
"Good design is all about making other
designers feel like idiots because that
idea wasn't theirs."
”
39. CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, infographics &
images by Freepik, and illustrations by Storyset
THANKS!
Do you have any questions?
fermojr.asufra@bisu.edu.ph
+639-998-456-4302
FJ Asufra
