Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Branding for Academics

1,055 views

Published on

Workshop about personal branding first given at The Australian National University in July 2017. This workshop is designed to help students discover and write a brand strategy that can be used to create visual assets such as slide templates for presentations, and graphics and content for social media channels. The workshop takes students step-by-step through a discovery and distillation process to discover their authentic brand.

Published in: Marketing
  • When i heard he turned $10 into $10,000 in 2 months, i could not believe it's possible. I thought it might be a bug, but word on the street is that it's real. If it is, then we might be in for a real treat! I'll stay on the case and let you know more as soon as I speak with the developers, anyway i will go for it since they have a 60 day money back guarantee, so if not quiet like Jordan told us i will ask for a refund. In the meanwhile, check out the video i told you about last week: http://bit.ly/jordantopaulvideo
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Branding for Academics

  1. 1. YOU CANNOT NOT COMMUNICATE. Using branding basics to market yourself and your research ANU Presentation / July 2017 / Anitra Nottingham Welcome :) You are in the right room
  2. 2. HI.I’MANITRA.
  3. 3. RIGHT MESSAGE. Branding means sending the
  4. 4. RIGHT PEOPLE. And the right messages to the
  5. 5. BE NOTICED. Goal:
  6. 6. BRANDING. YOU ARE DOING IT RIGHT NOW. But what messages are you sending?
  7. 7. BRAND IS NOT SELF PROMOTION. Glenn Llopis in Forbes Magazine
  8. 8. BRAND REPRESENTS THE VALUE YOU DELIVER. Glenn Llopis in Forbes Magazine
  9. 9. VALUE COMES FROM WHO YOU ARE AND WHAT YOU DO. Anitra Nottingham in this workshop
  10. 10. BULLSH*T. Branding is not always: And it’s not just for marketing majors.
  11. 11. RESEARCH Branding can be used to promote you and your
  12. 12. GOOD BRANDING? Just what is
  13. 13. AUTHENTIC. Good branding is:
  14. 14. ON MESSAGE. Good branding is always:
  15. 15. SPACE
  16. 16. PHYSICS
  17. 17. HISTORY
  18. 18. (LEAVING COMFORT ZONE)
  19. 19. WHO ARE YOU? WHO NEEDS TO KNOW? HOW WILL THEY FIND YOU? WHY SHOULD THEY CARE? Answering these questions creates a brand strategy. Effective personal branding starts with knowing
  20. 20. WHO ARE YOU AS A RESEARCHER? Question one: Effective personal branding To understand this properly we will answer three questions
  21. 21. WHAT ARE YOUR STRENGTHS? Exercise One: Questions List your: personal, research and discipline-specific strengths
  22. 22. WHAT ARE YOU PASSIONATE ABOUT? Exercise One: Questions In a personal, and a discipline specific sense.
  23. 23. WHAT IS UNUSUAL ABOUT YOU? Exercise One: Questions About you personally, in your discipline, and about you as a researcher
  24. 24. IT CAN BE ANYTHING THINK LATERALLY.
  25. 25. INSERT YOUR OWN QUESTION HERE… Exercise One: Questions Make this discipline specific, it can be anything, including “why do I care?”
  26. 26. WRITE THIS UP AS A PARAGRAPH. Take your answers and now Effective personal branding The mission statement be short, action focused and future facing
  27. 27. TRY SIMPLIFYING INTO A STATEMENT Take your paragraph and Effective personal branding The mission statement be short, action focused and future facing
  28. 28. MISSION STATEMENT I FIND PRACTICAL WAYS TO MAKE DESIGN EDUCATION MORE BEAUTIFULLY FUNCTIONAL.
  29. 29. KEY WORDS: I FIND PRACTICAL WAYS TO MAKE DESIGN EDUCATION MORE BEAUTIFULLY FUNCTIONAL.
  30. 30. EDITORIAL VOICE: I FIND PRACTICAL WAYS TO MAKE DESIGN EDUCATION MORE BEAUTIFULLY FUNCTIONAL.
  31. 31. WHO NEEDS TO KNOW ABOUT YOU? Question one: Effective personal branding Make two lists, one for your research and one for you as a professional
  32. 32. JOB FOCUSED
  33. 33. RESEARCH FOCUSED
  34. 34. MAKE A LIST OF THE TOUCHPOINTS. How will they find you? A touchpoint can be digital or physical, to find these make a journey map.
  35. 35. JOURNEY MAP
  36. 36. FOLLOW THE USER AND WRITE DOWN EVERY PLACE THEY ENCOUNTER YOU.
  37. 37. THIS WILL SHOW YOU WHAT MATERIALS YOU NEED TO GET YOUR MESSAGE OUT.
  38. 38. NOW FOR THE VISUAL INGREDIENTS.
  39. 39. YOUR STRATEGYMAKE CHOICES BASED ON YOUR STRATEGY
  40. 40. CHOOSE A BASIC BIZ CARD TEMPLATE. Fire up Canva and then Making a business card This is the framework, we will use the strategy to adjust typeface and color.
  41. 41. CHOOSE A TYPEFACE Making your identity starts with Making a business card Look again at your mission statement, and consider your discipline norms
  42. 42. Serif Sans Serif Script Display Each sends a different message, the choice should align with your strategy Making a business card
  43. 43. DON’T GO CRAZY!
  44. 44. Anitra Nottingham Designer, Educator and Writer When you make a size change make it obvious and only use those two sizes. Typography rules
  45. 45. CHOOSE A COLOR. Next you need to Making a business card Color has meaning, which is both individual and culturally assigned
  46. 46. USEYOUR FEELINGS
  47. 47. CHOOSE A SYMBOL AND/OR IMAGE. This is optional but recommended if you can Choose something that represents you, or your discipline
  48. 48. MAKE YOUR RESUME MATCH You now have all the ingredients to Effective personal branding Use the same typeface/color and you can include your brand image if you like.
  49. 49. Anitra Nottingham / Designer / Educator / Writer email anitra@anitraland.com phone +61 0421 148 604 web anitraland.com Summary > Leadership, management and budgeting expertise > Academic administration and curriculum development expertise > Qualitative and design research skills > Experienced online and onsite design teacher > Hands-on print design and production experience > Knowledge of HTML/CSS and UX design processes > Fluent in Adobe Creative Cloud and Microsoft Office applications > Strong written, verbal and presentation skills Education BA / Graphic Design / Monash University Australia MPhil / Graduate School of Education / University of Melbourne Australia Professional Experience Online Director, School of Graphic Design / Academy of Art University / San Francisco / 06.05–Current The Academy of Art University is an accredited private art college in San Francisco. Reporting to the Chair of the Graphic Design School, I lead a fully remote team of four, and an adjunct team of 38 (or more) each semester. I am responsible for smooth operation of the online BFA and MFA programs, which mirror the onsite School of Graphic Design. This position requires innovative thinking, problem solving, diplomacy and excellent time management skills. Duties: > Recruit and manage all of the online faculty for the School of Graphic Design > Develop and manage curriculum for all online graphic design classes > Maintain the consistency and quality of the online student experience > Advise continuing students and review entry applications > Resolve all student and instructor issues and disciplinary matters > Build and maintain relationships within AAU’s 24 schools of art and design, the executive office, the online learning design and production team, and the outside design community > Manage and chair student review committees and supervise all graduate student thesis work > Teaching load: 12 hours per semester across the graduate and undergraduate design programs > Subjects: research methods, typography, history and various intermediate and advanced design studios Design Manager, Creative Services / Intuit / San Francisco / 03.05–03.06 Intuit is the market leader for financial software brands including Quicken, TurboTax, and QuickBooks. I was promoted from senior designer to lead a design team of eight local and remote, reporting to the Director of Marketing Services. I was responsible for the consistency of brand experience, as well as the accuracy and timeliness of all materials created by the Creative Services Team. Duties: > Point of contact for the design and branding of corporate marketing and communication materials > Presented design solutions and proposals to internal clients from executive-level to individual contributors > Built and nurtured relationships with clients, vendors and in-house partners > Directed and managed all freelance contractors > Conducted salary and performance reviews > Scheduled and managed studio workflow > Controlled the Creative Services Department budget
  50. 50. SKIN YOUR ONLINE CHANNELS. Taking your brand online Effective personal branding You now have all the ingredients you need to do this work.
  51. 51. MATCH HEADSHOT TO DISCIPLINARY NORMS. Everyone needs a headshot Effective personal branding Go off script if your strategy demands it.
  52. 52. DESIGNERS WEAR BLACK
  53. 53. CREATE A SLIDE TEMPLATE Every researcher definately needs to Making a slide template As a student you do not have to use your institutions template, but do use the logo.
  54. 54. USEAS FODDER
  55. 55. SHARE THEIR WORK? Does anyone want to Show and tell time: No judgement, this is a safe space :)
  56. 56. QUESTIONS? COMMENTS? Does anyone have any Signing off Hands up!
  57. 57. GO AND USE YOUR BRAND FOR GOOD :) I hope that this has been practical and useful Thanks for listening! Find all my stuff at my website — anitraland.com

×