Discover what data protection and privacy mean, their importance, and how they safeguard personal information in the digital age. Learn best practices to secure your data.

1. WHAT IS DATA
PROTECTION AND
PRIVACY?
Understanding the Importance of Safeguarding Personal
and Business Data

2. INTRODUCTION TO DATA
PROTECTION
Data Protection refers to the practices, policies, and technologies designed to safeguard personal
and business data from unauthorized access, breaches, and cyber threats.
Why It Matters?
• Prevents data breaches and cyber threats
• Ensures regulatory compliance with laws like GDPR, CCPA, HIPAA
• Builds trust and credibility with customers

3. WHAT IS DATA PRIVACY?
Data Privacy focuses on how personal information is collected, used, and
shared, ensuring that individuals have control over their sensitive data.
Key Aspects:
Consent Management
Secure Data Handling
Transparency in Data Collection
Right to Data Access & Deletion

4. KEY PRINCIPLES OF DATA
PROTECTION
1️⃣ Lawfulness, Fairness & Transparency – Users should know how their data is used
2️⃣ Purpose Limitation – Data should be collected for a specific reason
3️⃣ Data Minimization – Only necessary data should be stored
4️⃣ Accuracy – Keep data up to date
5️⃣ Storage Limitation – Don't keep data longer than needed
6️⃣ Integrity & Confidentiality – Ensure data security measures are in place

5. COMMON DATA
PROTECTION
THREATS
Phishing Attacks – Fraudulent emails
stealing sensitive data
Ransomware – Malicious software
locking files until a ransom is paid
Insider Threats – Employees misusing
access to sensitive data
Data Leakage – Accidental sharing of
confidential information
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6. HOW BUSINESSES CAN ENSURE
DATA PROTECTION?
Encrypt Data – Convert data into a secure format
Implement Strong Authentication – Use multi-factor authentication (MFA)
Train Employees – Conduct cybersecurity awareness programs
Update Security Policies – Regularly review compliance with data protection laws
Use Secure Cloud Storage – Protect data with backup and disaster recovery solutions

7. DATA PROTECTION LAWS
& REGULATIONS
General Data Protection Regulation (GDPR) – EU
California Consumer Privacy Act (CCPA) – USA
Health Insurance Portability and Accountability Act (HIPAA) – USA
Personal Data Protection Bill – India

8. CONCLUSION
Data protection and privacy are critical in today's digital world. Businesses and
individuals must implement strong security measures, comply with data privacy
laws, and stay updated on the latest cyber threats to safeguard sensitive data.
Stay secure. Stay compliant.

9. THANK YOU
Surekha Tech
+14089142737
enquiry@surekhatech.com
www.surekhatech.com