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WHAT IS CSR
AND WHY MUST COMPANIES EMBRACE IT?
M A R K L Y T T L E T O N
2
Corporate social responsibility (CSR) is a
term used to describe a business’s approach
to sustainable development through the
delivery of economic, environmental and
social benefits. It also encapsulates initiatives
implemented by a company that takes
responsibility for its impact on environmental
and social wellbeing. In essence, CSR involves
looking beyond a business’s bottom line and
profitability, focusing instead on other tangible
benefits it offers the wider community.
WHAT IS
CSR AND
WHY MUST
COMPANIES
EMBRACE IT?
3
M A R K L Y T T L E T O N
numerous benefits of implementing a
robust CSR strategy, enabling them to
connect with consumers in new ways
and build and maintain meaningful
customer relationships. Rather than
simply advertising the company’s
products, CSR enables businesses
to connect with customers in a
meaningful, ‘feel good’ way, inspiring
customers to feel proud of supporting
a business committed to achieving a
positive impact on the world.
CSR is a moral obligation
that ensures enterprises
give back to the
communities and countries
that provide them with the
opportunity to succeed.
CSR is a moral obligation that
ensures enterprises give back to the
communities and countries that
provide them with the opportunity to
succeed. Being socially responsible
strengthens a company’s brand and
image, helping the business to make
a name for itself for not only being
successful but socially conscious too.
Forward-looking companies are
increasingly coming to recognise the
M A R K L Y T T L E T O N .
YOU CAN LEARN
M O R E A B O U T C S R B Y V I S I T I N G T H E B L O G O F
M A R K L Y T T L E T O N .

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What Is CSR and Why Must Companies Embrace It?

  • 1. WHAT IS CSR AND WHY MUST COMPANIES EMBRACE IT?
  • 2. M A R K L Y T T L E T O N 2 Corporate social responsibility (CSR) is a term used to describe a business’s approach to sustainable development through the delivery of economic, environmental and social benefits. It also encapsulates initiatives implemented by a company that takes responsibility for its impact on environmental and social wellbeing. In essence, CSR involves looking beyond a business’s bottom line and profitability, focusing instead on other tangible benefits it offers the wider community. WHAT IS CSR AND WHY MUST COMPANIES EMBRACE IT?
  • 3. 3 M A R K L Y T T L E T O N numerous benefits of implementing a robust CSR strategy, enabling them to connect with consumers in new ways and build and maintain meaningful customer relationships. Rather than simply advertising the company’s products, CSR enables businesses to connect with customers in a meaningful, ‘feel good’ way, inspiring customers to feel proud of supporting a business committed to achieving a positive impact on the world. CSR is a moral obligation that ensures enterprises give back to the communities and countries that provide them with the opportunity to succeed. CSR is a moral obligation that ensures enterprises give back to the communities and countries that provide them with the opportunity to succeed. Being socially responsible strengthens a company’s brand and image, helping the business to make a name for itself for not only being successful but socially conscious too. Forward-looking companies are increasingly coming to recognise the
  • 4. M A R K L Y T T L E T O N . YOU CAN LEARN M O R E A B O U T C S R B Y V I S I T I N G T H E B L O G O F M A R K L Y T T L E T O N .