What is circular economy?
CradlePeople - joining minds for a
positive footprint

We have set the audacious goal to make Denmark
the first country to have zero impact on the
environment and to be a circular economy
The Linear Economy
The Circular Economy
Closing the loop for citizens
Closing the loop for waste
Closing the loop for the industry
Global Rises in Prices
It’s all ressources!
including cotton, food, water, …
Why does “the old” system not work?
In 2011 there was produced 1,6
      billion phones for the EU market
      with only 0,7 billion inhabitants!




Image courtesy of Chris Jordan
The Hidden Ressource
             Consumption
• T-shirt 3,2 kg + 2700 liters of water
• Cell Phone 26 kg
• Flat Screen TV 2614 kg
”Doesn’t help being less bad”
Michael Braungart
• Down-cycle?
• Re-cycle?
• Up-cycle?
• Down-cycle
• Re-cycle
• Up-cycle
Biological cycle




                   Technical cycle
Focus Areas

1.   Production Design
2.   Business Models
3.   System Building
4.   Sectorial cooperation
Production Design
•   Ressource Optimiced Production
•   Choice of Materials
•   Qualitative Design
•   Design for seperation
Biological cycle
Technical cycle
Technical cycle
Business Models
•   From product to service
•   From Consumer to User
•   Leasing, Rental and borrowing
•   Experience Economy
•   Performance Contracts
•   Intelligent demand
Technical cycle
Biological cycle




                   Technical cycle
Biological cycle




                   Technical cycle
System Building
•   Effective repairs
•   Collection and Recycling Systems
•   Treatment systems
•   Collection Technologies
Sectorial Cooperation
•   Match Making
•   Combine Production and infrastructure
•   Cooperation on Collection Systems
•   Industry Standardization
•   Certifications
Find out more at
cradlepeople.dk

What is Circular Economy?