This document discusses association management software (AMS) and its benefits. AMS provides functionality to help associations operate through features like websites, payments, directories, and tools for events, fundraising, and member collaboration. It simplifies operations, streamlines workflows, innovates over time, has ongoing support, and offers predictable costs compared to custom software. When choosing an AMS, organizations should consider whether to integrate an existing website or build a new one using an AMS provider's templates.