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What investors want to see?
What investors want to see? 
Jack Fuchs and Mike Lyons - Stanford teachers and investors 
Adapted by Rodrigo Dantas - CEO - at Vindi
“You will fail” 
Jack Fuchs
1. Burning Need – Who has hair on fire 
Our product is a Pain Killer ou Vitamin?
2. Big enough market 
Pivoting and be careful with the market size
3. Business Models 
Customer acquisition costs
4. Sustainable Competitive Positioning 
Who is the competitors? Why are we better? 
Can you sustain this advantage? What is your unfair advantage?
5. Why us? Why now? 
Do you have the best team, and best technology? 
Why now: behavior, idea, market, product innovation, regulator?
6. PLUS: Your own personal filter 
Empathy may be plus.
7. What they are looking for? 
a.Team 
b. Connection with the Problem 
c. Recruitment Capacity 
d. Execution 
Forget the idea!
8. What they are looking for? 
Early Stage = 10x expected return 
Growth Stage = 3x expected return 
Venture Capitals
9. What i need for success? 
Team Zealots Money Team Tigers Product or Service 
Another chance 
Customers Early Adopters 
More Money More Customers Professional Management 
Don't be focused on get rich
10. What they want to see? 
Idea People Culture Product 
Traction Distribution 
Funding Leadership 
1. 
2. 
3.
11. What is important to you? 
Step by Step 
Think Global 
Create a Culture 
Be focused 
Have a purpose 
Be crazy about metrics!
12. One billion market, is a big market to them. 
Should be for you too
13. Startups fail because they lack customers, not funding. 
Create a customer culture
14. Approximation approach with a VC 
Ask a permission 
Be practical 
Be the investors excited 
Humility (don’t paint the “red flag”).
Thanks, 
! 
Rodrigo Dantas - vindi.com.br 
(twitter.com/seudantas)

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What investors want to see

  • 2. What investors want to see? Jack Fuchs and Mike Lyons - Stanford teachers and investors Adapted by Rodrigo Dantas - CEO - at Vindi
  • 3. “You will fail” Jack Fuchs
  • 4. 1. Burning Need – Who has hair on fire Our product is a Pain Killer ou Vitamin?
  • 5. 2. Big enough market Pivoting and be careful with the market size
  • 6. 3. Business Models Customer acquisition costs
  • 7. 4. Sustainable Competitive Positioning Who is the competitors? Why are we better? Can you sustain this advantage? What is your unfair advantage?
  • 8. 5. Why us? Why now? Do you have the best team, and best technology? Why now: behavior, idea, market, product innovation, regulator?
  • 9. 6. PLUS: Your own personal filter Empathy may be plus.
  • 10. 7. What they are looking for? a.Team b. Connection with the Problem c. Recruitment Capacity d. Execution Forget the idea!
  • 11. 8. What they are looking for? Early Stage = 10x expected return Growth Stage = 3x expected return Venture Capitals
  • 12. 9. What i need for success? Team Zealots Money Team Tigers Product or Service Another chance Customers Early Adopters More Money More Customers Professional Management Don't be focused on get rich
  • 13. 10. What they want to see? Idea People Culture Product Traction Distribution Funding Leadership 1. 2. 3.
  • 14. 11. What is important to you? Step by Step Think Global Create a Culture Be focused Have a purpose Be crazy about metrics!
  • 15. 12. One billion market, is a big market to them. Should be for you too
  • 16. 13. Startups fail because they lack customers, not funding. Create a customer culture
  • 17. 14. Approximation approach with a VC Ask a permission Be practical Be the investors excited Humility (don’t paint the “red flag”).
  • 18. Thanks, ! Rodrigo Dantas - vindi.com.br (twitter.com/seudantas)