The document discusses the impact of the iPhone's release on mobile devices and the subsequent decline of BlackBerry, emphasizing the underestimation by industry leaders. It raises the concept of alternate history by questioning the outcomes if key events, such as Lehman Brothers' collapse, had unfolded differently. The text also reflects on technological advancements and the management of BlackBerry's legacy while expressing a nostalgic plea for keyboards in smartphones.

1. An Adventure in Alternate History

2. FIRST, WHAT
HAPPENED?

3. IN SHORT:
THEY UNDERESTIMATED
THE iPHONE

4. “
There will never be a
BlackBerry with an MP3
player or camera... our
main customer is the
U.S. Government.
”
-Mike Lazaridis BlackBerry CEO

5. “
...it doesn’t appeal to business
customers because it doesn’t
have a keyboard, which
makes it not a very good
email machine.
-Steve Ballmer Microsoft CEO
regarding the iPhone when it launched
”

6. THE COMPARISON IS NOT. . .
to
Apples
Apples

7. THE COMPARISON IS. . .
to
Apples
Berries

8. PEOPLE ONLY USE 1 PHONE
Personal Device
that Doubles as a
Business Device
or
Business Device
that Doubles as a
Personal Device

9. APPLES ARE TEMPTING..

10. APPLES ARE TEMPTING..
BUT BEWARE....

11. Productivity?
Candy Crush
Fruit Ninja
Angry Birds

12. MOBILE GAMING IS WREAKING
HAVOC ON PRODUCTIVITY

13. Dow Jones Industrial Average
(INDEXDJX:.DJI)
iPhone Released
BlackBerry Rises in Popularity

14. Dow Jones Industrial Average
(INDEXDJX:.DJI)
N
E
ID
iPhone Released
C
N
I
O
C
?
E
C
BlackBerry Rises in Popularity

15. WHAT IF THINGS....
Lehman Brothers
2005-2008

16. ..HAPPENED DIFFERENTLY?
Lehman Brothers
2005-2008

17. WHICH PILL WILL YOU
CHOOSE?

18. You take the blue pill – the story ends, you
wake up in your bed and things are the
way they’ve always been.

19. You take the red pill – you stay in
Wonderland, and I show you how deep
the rabbit hole goes.

20. The world today...

21. The world that could have been...

22. The world today...

23. The world that could have been...

24. The world today...

25. The world that could have been...

26. I’m a Mac.
I’m a PC.
The world today...

27. I’m a Mac.
I’m a PC.
I’m a BlackBerry.
The world that could have been...

28. 3:09 AM
finished angry birds, starting
candy crush!
Elon
Elon
already on level 25!!!
Larry
wait til you get to chocolates
SOOO annoying!!
Sergey
3:09 AM
The world today...

29. Elon Musk
3:09 AM
now that the tesla is humming along, what's next? i've
been up nights thinking about a flying car? too much!?
Sergey Brin
3:09 AM
LET’S DO IT!!!!
Larry Page
3:09 AM
Too much? Definitely! but... go for it!!!
The world that could have been...

30. A Plea For Keyboards
Dear future Blackberry management,
The world still needs you.
shot
Please get your shi together
Sent from my iPhone.
Please excuse any typos.
(I no longer have a BlackBerry)

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