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  2. 2. CONSTRUCTION - FEEDBACK After our first band performance filming session we put our footage onto our computer to begin editing, however we asked for advice from peers and our teacher before considering the scene complete. Peers said that the footage was a little shaky in some parts, especially close ups on the instruments. Therefore, instead of re filming we use the stabilisation tool to stabilise the footage which fixed it immediately. Also, our peers said the footage was slightly dark and therefore we began to colour correct the footage and enhanced the brightness which peers said looked a lot better.
  3. 3. WE GAINED SOME FEEDBACK THROUGH SOCIAL MEDIA We gained some feedback through social media websites, with Twitter being exceptionally useful to promote our product and gain feedback. The use of hashtags allowed people to correlate with our music video, and also created a buzz about our video – which I linked several times in tweets, encouraged peers and any one else who was interested to view it and contact us through Twitter or Facebook. Twitter was good for customisation tools as well, as it also gave us an opportunity to show our digipack as our main photo, and it was encouraged for peers to give us feedback as a whole on everything associating with the music video.
  4. 4. CONSTRUCTION - FEEDBACK During our feedback sessions with peers we asked them to watch our different edits of the music video and asked what they think needed improving. For example, during the surgeon scene, peers and our teacher were unsure on what surgical procedure was taking place, so therefore, we took further photos to merge in with the scene, which included drawing cut lines on the subjects face with a scalpel to her face so the audience were aware of what she was having done – to reflect the plastic images associating and expressed in the song Californication. Then we used the opacity tool so that we could layer the images on top of the original footage so that they audience could correlate the images to the surgery scene.
  5. 5. CONSTRUCTION - FEEDBACK Feedback from peers suggested we had far too many simple jump cuts into different angled shots of the instruments being played like this one here – and that therefore if we were going to use these images we should incorporate them into the video another way. We took this feedback on board and we did agree with the feedback and we didn’t want our video to be repetitive and therefore I edited the scenes and incorporated them into other shots using the opacity tool to create a layered shot with two videos on top of each other. Feedback from peers suggested this was extremely effective.
  6. 6. FEEDBACK THROUGH SOCIAL MEDIA We also used Facebook as a way to get feedback through social media and this was exceptionally helpful in gaining feedback from friends and peers. Using Facebook, allowed us to show off our work to all our existing friends on Facebook and gain immediate feedback using the ‘like’ button and the comments section. It also allowed us to see feedback from other people who were interested in similar things such as the RHCP. The two images above show how we exploited Facebook to our specific needs and how it played to our advantage.
  7. 7. DIGIPACK FEEDBACK We chose the front cover to be picturing the band and the two lead guitarists in the band as they are present in the majority of the digipack and magazine advert and therefore this creates synergy between the product. Plus, from our target research the age group of those most interested in the RHCP’s was 16-24 and therefore we represented our target audience and made it more relatable to those who fit the criteria of our targets. We asked for further feedback from our peers and teachers on the digipack, and we were advised to make all of the digipack layers link with each other to create synergy because without a link – they look too random and unrelated to our target focus. Therefore to create synergy, on every layer of the digipack apart from the back cover, we used the opacity tool on Photoshop to incorporate the RHCP’s logo on our work – which was widely admired by our peers and friends.
  8. 8. ALBUM FRONT COVER DESIGN FEEDBACK Originally, when asking for feedback for our front cover, we were told that the background (which was originally just plain white) wasn’t creating synergy with the music video itself because the band are always seen playing in front of a brick wall. So we took the brick wall from the music video and incorporated it on our front cover – which you can see clearly in the picture to the left. Before the final front cover on the left here, Max and Elliot’s figures weren’t as highlighted and prominent and therefore feedback suggested we needed to stand out more, especially with the RHCP logo transparently, to create synergy. Therefore, we used the effect cartoon which makes our bodies stand out more.
  9. 9. ALBUM BACK COVER DESIGN FEEDBACK Feedback wise for the back cover, we were told to be more artistic and instead of using another image of the band, create something that stands out that is unique and clever. Our teacher and peers gave us this advice, and Max began creating a Red Hot Chilli Pepper in the shape of California to further create synergy between the products and the video itself. The feedback for this design was exceptional and those who we got feedback from were very positive and therefore we had little to do to correct the back cover.
  10. 10. MAGAZINE ADVERT FEEDBACK We really wanted synergy between the digipack and the magazine advert and therefore we used the same image derived from the digipack for the magazine advert, however it isn't as largely cropped. Feedback from my peers made us realise as a team that synergy that we tried to create was essential as it allowed our peers to see and recognise our music video as a product made by us. Feedback on this was minimal as we were set in stone about using the same colour effects as the digipack, which was the ‘cartoon’ effect as we wanted to reflect upon the manufactured image that the Californian lifestyle presents and also to reflect on our research of Theodore Adorno. Originally, we weren’t going to have the RHCP logo transparently in the magazine advert, but our peers said that our goal of synergy would be further achieved by doing so, and therefore we did. Above it the finish magazine advert.