Today’s schools teach facts and use standardized tests to ensure a minimum fact-set is memorized and regurgitated. Education that supports the workforce of the future needs to move beyond ‘fact memorization’ to providing the cross-disciplinary experiences necessary to enable and foster innovation.

1. What Digital and Social
Media Teach Us About
Innovation and the Future
of Education Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
February 18, 2013
- 1 - @acfou Augustine Fou

2. “ today‟s schools teach facts
and use standardized tests to
ensure a minimum fact-set is
memorized and regurgitated.”
February 18, 2013 2

3. Context of my thinking ...
Marketing and Advertising
Chief Digital Officer, HCG (Omnicom)
Digital
Business Strategy Technology / Innovation
McKinsey Consultant PhD, MIT Mat’l Science
-3- Augustine Fou

4. Seismic Transitions
Agricultural Industrial Info ?
Age Age Age Age
Centuries Decades Years ?
Farming freed people from manually Factories freed Information
growing their own food. people from manual enabling
manufacturing. people.
- 4 - @acfou Augustine Fou

5. Background Stats
Technology Enablement
February 18, 2013 5

6. Internet Adoption
78% use internet
Source: Pew Internet, April 2012
-6- Augustine Fou

7. Smartphone Ownership
34-66% use
smartphones
Source: Pew Internet, Jan 2012
Source: Pew
January 2012
-7- Augustine Fou

8. Use of Social Networks
“online seniors
are using tools
like Facebook
to bridge the
social gaps they
face in
increasingly
isolated lives.”
Source: Pew
February 2012
-8- Augustine Fou

9. Top Online Activities
Source: Pew Internet, April 2012
-9- Augustine Fou

10. Screen-based consumption
Source: Google, August 2012 Multi-screen World
- 10 - Augustine Fou

11. Modes of multi-screening
Source: Google, August 2012 Multi-screen World
- 11 - Augustine Fou

12. The next transition …
• When there is abundant information
• When access devices are ubiquitous
• When users are continuously connected
• When users are in the habit of sharing and
discussing online
February 18, 2013
… is occurring now. 12

13. “memorizing facts may no
longer be necessary when all
users have constant and
instant access to information”
February 18, 2013 13

14. Industries Already
Changed by Digital
February 18, 2013 14

15. Music Industry
16 songs “the ONE song I like”
- 15 - Augustine Fou

16. Video Rental Industry
- 16 - Augustine Fou

17. 35mm Film Industry
- 17 - Augustine Fou

18. Retail – Books, Electronics
- 18 - Augustine Fou

19. Newspaper Ads Declining
Classified ad revenue Overall ad revenues fell
declining since 2000 off cliff (back to 1950’s
levels)
- 19 - Augustine Fou

20. Newspaper Companies
Gannett Co., Inc. (GCI) - $3.4B market cap July 2012
New York Times (NYT) - $1.1B market cap July 2012
Both off 70-80% since 2007 peak
- 20 - Augustine Fou

21. Magazine Ads Declining
Circulation
declining
Ad prices
pressured by
online
alternatives
Shift away
from reach to
performance
- 21 - Augustine Fou

22. Magazine Companies
Meredith Corp (MDP) - $1.4B market cap July 2012
Martha Stewart (MSO) - $235M market cap July 2012
Off 50% (MDP) and 80% (MSO)
since 2007 peak
- 22 - Augustine Fou

23. Digital Maturity by Industry
High technology
Banking
Insurance
Travel/Hospitality
Telecom
Retail
Consumer Goods
Utilities
Manufacturing
Pharmaceuticals
Source: Cap Gemeni Consulting, Nov 2012
- 23 - Augustine Fou

24. “Companies are actually stifling
innovation by standardizing
processes; this is a holdover from
manufacturing.”
- 24 - Augustine Fou

25. Machines / Robots
February 18, 2013 25

26. Information Processing
“IBM Watson is
powered by 10 racks of
IBM servers with 2,880
processor cores running
at 80 teraflops…
computing system that
rivals a human’s ability
to answer questions
Image Credit: IBM posed in natural
language”
February 18, 2013 26

27. Robotic Surgery
Robots can
perform surgeries
with far more
microscopic
precision and far
less human error
GE's Hospital Robot Could Reduce
Human Errors And Save Lives
Popular Science, Jan 31, 2013
February 18, 2013 27

28. 3D Printing
3D printing can
make complex
shapes that prior
manufacturing
processes or even
human hands
Image Credit: http://makezine.com/pub/ev/147 could not make
February 18, 2013 28

29. Machines replace humans
“For reproducible, standardized
tasks, machines can do them
better, faster, cheaper than
human laborers.”
February 18, 2013 29

30. Social Media
February 18, 2013 30

31. Just sticking display ads on FB
2012
2011
2010
4
Source: Facebook Display Ads | go-Digital Blog
… is not doing social media
- 31 - Augustine Fou

32. Venues come and go
friendster
facebook (red)
vs
myspace myspace (blue)
facebook
- 32 - Augustine Fou

33. Conversations
Offline conversations now online

34. Reviews
Reviews from others who bought and used

35. Shares
What others found valuable enough to share
# of shares

36. Likes
Brands now have direct access to users
14 million fans
historic images
25,495 like the item
1,168 comments

37. Action: Create, Refine
Amass content, filter
and self-police
Community edits and
refines the content over time
- 37 - Augustine Fou

38. Action: Curate, Tag
Digg.com – news that others
are reading and sharing
Delicious bookmarks – what
others find valuable and tag
- 38 - Augustine Fou

39. Action: Filter, Prioritize
Yelp.com – filtering up
the best restaurants
User reviews and discovery
based on others’ actions
- 39 - Augustine Fou

40. Action: Share, Discuss
LinkedIn.com Facebook.com
- 40 - Augustine Fou

41. Action: Crowdsource
Crowdfunding projects
Crowdsourcing creative
design
- 41 - Augustine Fou

42. Action: Problem-Solve
Ask and answer questions
Collective problem-solving to
tackle difficult challenge
- 42 - Augustine Fou

43. “education as we know it has
not changed, or sufficiently
changed; it isn‟t preparing
our kids to thrive in the
„digital future‟.”
- 43 - Augustine Fou

44. Online Education
February 18, 2013 44

45. Khan Academy
February 18, 2013 45

46. YouTube EDU
February 18, 2013 46

47. TED Talks
February 18, 2013 47

48. Skillshare
February 18, 2013 48

49. “schools teach facts but
seldom teach how to use the
facts or why; and don‟t have
enough resources to allow
sufficient hands-on practice.”
February 18, 2013 49

50. Innovation was mainly
focused on PRODUCT
- 50 - #diginnovia Augustine Fou

51. Innovation
Disruptive Incremental
Invention Better
Step-Function Cheaper
Category-Forming Faster
- 51 - #diginnovia Augustine Fou

52. Rapid Collaborative
YOU ARE HERE
Innovation
- 52 - #diginnovia Augustine Fou

53. A New Digital World
• Speed of information √
• Ubiquitous access √
• Specialization is required
• Collaboration across disciplines
February 18, 2013 53

54. Innovation Requires All
Marketing
Digital
Business Technology
February 18, 2013 54

55. Shrink-manufacturing of nanomaterials
“I got the idea for
shrink-manufacturing
nanomaterials from a
childhood toy –
Shrinky Dinks”
Michelle Khine
February 18, 2013
55

56. Self-tying micro-sutures
“In an auto-body shop I
saw them repair a dent by
heating the area; a
lightbulb went on that I
can do the same with Robert S. Langer
shape-memory plastics.”
February 18, 2013
56

57. IDEO project rooms
“We set up project rooms
around the periphery of our
open office and individuals
from different disciplines go
in and provide their
Bill Moggridge
perspective and contribute
ideas and solutions.”
February 18, 2013
57

58. Speed to market is of the essence
“We need to change our
mindset from supply-driven
innovation to demand-
driven innovation – what do
customers want and how Ben Verwaayen
quickly can we make it for
them?”
February 18, 2013
58

59. “Digital is already
requiring the breaking
down of department silos
in companies.”
- 59 - Augustine Fou

60. We are only just beginning
February 18, 2013 60

61. Innovation Examples
February 18, 2013 61

62. IKEA Hotels
Guests pay to
experience IKEA
furnishings.
- 62 - Augustine Fou

63. Avis Sponsored Rentals
Guests pay to experience
new models or concept
cars and provide feedback.
- 63 - Augustine Fou

64. Kelloggs Cereal Bars
Customers mix and match
cereals, add-ins, milk and
Kelloggs gets real time
insights for new product
development.
- 64 - Augustine Fou

65. Stouffers In-Flight Meals
Solving the dreaded “airplane
food” problem, Stouffers lets
target customers actually taste
their product, which no form
of advertising can accomplish.
- 65 - Augustine Fou

66. “Humans need to move onward to
doing higher-order knowledge work
which is not reproducible – e.g.
solving problems that have never
been solved before or where there is
no data and no right or wrong
answer.”
- 66 - Augustine Fou

67. So What?
“Education that supports the
workforce of the future needs to
move beyond „fact memorization‟ to
providing the cross-disciplinary
experiences necessary to enable and
foster innovation.”
- Dr. Augustine Fou
- 67 - Augustine Fou

68. Dr. Augustine Fou – Chief Digital Strategist
“I study trends and help clients
prepare for and position
themselves optimally for future
business.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
- 68 - Augustine Fou

69. Special Thanks
“Special thanks to the
School of Emerging Media
and Technology, Toby
Daniels, and Skillshare for
allowing me to be part of
their important work – not
only in the future of
education, but also the
future of business.”
- Dr. Augustine Fou
http://socialmediaweek.org/education/ http://www.skillshare.com/schools/smw
- 69 - Augustine Fou