What attributes should you look for when deciding your Influencers?
•
0 likes•2 views
This guides explains what attributes you should look for when it comes to deciding which influencers to work with for your advertising. To become a Partnerships certified expert, go to our highly acclaimed Udemy course here: https://www.udemy.com/course/the-influencer-marketing-course-for-marketing-managers/?referralCode=19FC1D4798718EF94F55 Or sign up for our highly acclaimed Partnercademy Masterclass course... https://partnercademy.thinkific.com/
Recommended
Recommended
More Related Content
Similar to What attributes should you look for when deciding your Influencers?
Similar to What attributes should you look for when deciding your Influencers? (20)
More from Partnercademy
More from Partnercademy (19)
Recently uploaded
Recently uploaded (20)
What attributes should you look for when deciding your Influencers?
- 1. What attributes should you look for when deciding your Influencers Influencers are an interesting bunch. They are split personalities amongst a split personal business. They have their onscreen persona and their private one. They have their production of content and their revenue generation. They have a lot on their plate actually. It’s about continuously creating new content, having an ongoing production and plan for new videos and posts. While at the same time, reacting, commenting, and growing their following. Combine that too with organising their commission, keeping to ASA advertising rules and working with brands to promote their products in a way that suits both parties. From a brand’s perspective they too have a bulk of responsibilities when it comes to deciding which influencers to work with. They need to find those with the right attributes to suit their needs. Influencers are a core pillar for many brand’s marketing, so deciding which ones to work with is a huge task. We’ve taken the time to list out which attributes brands should look for when it comes to working with the right influencers, so that they bring the most success to your brand as possible: Traditional Attributes ● Personality & Passion ● Posts & Content ● Hashtags & Comments ● Brand fit & Likeability ● Authority & Expertise Data Lead Attributes ● Target Audience & Followers ● Influencer Score – Klout ● Engagement – calculator Commission There is help There are ways in which you can decide which influencers to work with, without too much pain sake. There are 3 typical ways brands locate and review their attributes and then decide which influencers to work with: 1. Agencies 2. Platforms
- 2. 3. Own Research What are the best online platforms to help ● LinkedIn ● Tweetdeck ● Klout ● Buzzsumo – check influencers Onalytica – gives them a score