The major steps in developing effective communications are: 1) Determine the target audience which could include potential buyers, current users, individuals, groups or particular public. 2) Establish objectives for the communications. 3) Design the communications by determining what message to convey, how to convey it, and who should deliver the message. Celebrities can be effective communicators if they are credible due to trustworthiness, expertise and likability. 4) Select communication channels such as personal interactions, advocacy channels using company salespeople, expert channels using independent experts, or social channels using friends and family. 5) Establish a budget using methods like affordable amounts, percentage of sales, competitive parity, or