This document discusses monitoring and building a personal brand through various online tools and platforms. It provides an analysis of the brand's digital presence which found average purity but high diversity and low validation. It outlines the brand's goal and strategy aligned with the Magician archetype. Various social media platforms and blogs are listed for engaging with audiences and staying informed on industry trends. Takeaways focus on using the tools and feeds to gain knowledge, find content ideas, and stay aware of trends and mentors to continuously build the personal brand.

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Monitoring Your Brand
Project and Portfolio 1: Business & Marketing Online Sec 01
Instructor: Ryan Mickley
Venessa West
Internet Marketing Bachelor of Science
July 2, 2017

2. Digitally Distinct
Purity: Average - Need to create more relevant high-ranking
content.
Diversity: High - Continue to post relevant images and videos.
Validation: Low - Need to ask for recommendations, reviews
and endorsements.
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3. Goal & Strategy
Weakness & FearGoal:
To make dreams come true
and understand the laws of
the universe.
Strategy:
To help others transform
their lives.
Create a vision and live by
it.
Weakness:
Becoming manipulative due of
a desire to be in control.
Fear:
Things not going as planned,
failure and unintended negative
consequences.
The Magician
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To live my brand I need to transform into the best me
possible and stay current with knowledge of the latest trends.

4. Hootsuite
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Twitter:
Feed
Mentions
Retweets
New Followers
Messages
Facebook:
Timeline
Events
Scheduled Posts
LinkedIn:
Timeline
My Updates
Scheduled
Industries:
Digital Marketing
Small Business Consulting
Web Design
Blogs:
Seth Godin
Hubspot
Web Design
Personal Brand: Venessa West
Mentor: #sethgodin Competitors: #venessawest

5. Engaging with Hootsuite
01
Keep Track Easily
View, Edit, Schedule, and Engage with
one dashboard so I can engage with
audience.
02
03
04
Monitor Industries
Allows me to keep up with the latest
trends within the industry by monitoring
social conversations.
Content Discovery
Listen to trending conversations to be
able to stay relevant with my content.
Competitors
Listen to what competitors are talking
about to help me stay ahead of the
game.
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6. Learning pain points
So Why Are Companies Struggling
to Transform?
Understanding the pain points of
what potential companies I may deal
with, will better help me to relate to
potential clients. As the Magician
Archetype I can develop a plan to
help transform
http://www.digitalcurrent.com/digital-marketing/digital-transformation-
works/?utm_source=twitter&utm_medium=referral&utm_campaign=sam-
twitter
Staying Current
Knowledge is Power
To best serve my potential clients or
employer as the Magician I need to
stay in the know of what is necessary
in the industry.
http://www.business2community.com/web-design/6-assets-web-designer-
needs-build-killer-website-01870888
Building Tools
The Cutting Edge
Keeping up on the technologies I use
for myself and my potential clients
keeps me up to date on new cutting
edge tools to enhance their
transformation.
https://www.appseconnect.com/zoho-introduced-amazon-connect-
integration-in-business-apps/
Hootsuite Takeaways
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7. Google Feed
Personal Brand: Venessa West (Vanessa West)
Industries: Digital Marketing, Small Business
Consulting, Web Design
Companies: Duct Tape Marketing Consultant
Network, Lara McCulloch, HubSpot
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8. Personal Brand Name
Venessa West
No alerts were found only blog
comments.
I need to create content consistent
with my personal brand and
archetype
Industry
Small Business
Various news alerts and tips and tools
for small businesses
I can use this information to stay
informed and use to stay relevant
within the industry.
Company
Zoho
The company website and new
companies integrating with Zoho, and
possible jobs.
I can use this to stay up to date with
the company I partner with as well as
find possible content to create for my
personal brand.
Google Feeds: Results
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9. Recognition and Awards
Sharing your successes
It is important to share recognition
and awards to hep build you personal
brand providing validation. It also is
relevant to the goal of the Magician
Archetype.
http://www.thepostsearchlight.com/2017/06/30/local-business-pdc-
construction-awarded-small-business-contractor-of-the-year/
Keeping Current
Staying in the KNOW
As a brand you need to keep up with
the times. This article shows that even
the biggest experts upgrade their
websites. By announcing it and using
his name it keeps him relevant in the
search engines.
https://newswire.net/newsroom/pr/00096970-godfather-of-social-media-
upgrades-his-website.html
Cutting Edge
Fascination
As the Magician Archetype I need to
keep up with cutting edge
technologies so that I can embrace
the new technologies and how they
can transform my clients’ lives.
http://www.nzherald.co.nz/business/news/article.cfm?
c_id=3&objectid=11882440
Google Feeds: Takeaways
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10. Collections: Business - Consulting - Marketing - Web Design
Each collection is filled with feeds that consist of industry trends, mentor blogs, and industry information to help
further my knowledge for my career and for my potential and existing clients.
Feedly
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11. Feedly - Building Personal Brand
01
Knowledge
The RSS feeds in my collections will
provide with up to date knowledge
within the the industry.
02
03
04
Content
The RSS feeds will provide me with
content ideas to help me stay relevant in
my personal brand
Trends
The RSS feeds will provide me with the
current trends helping me stay informed.
Advice and Education
The RSS feeds will help me stay current
with the my mentors in the industry and
educational content so I can always
continue to learn.
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12. Recognition and Awards
Goal of Magician Archetype
This article will provide great personal
brand validation for both the company
and the firm who hired him.
http://www.businessinsider.com/evercore-hires-paul-stefanick-from-
deutsche-bank-2017-6?utm_source=feedly&utm_medium=webfeeds
Hard work
Building Your Brand
A whole industry is changing and
becoming desired due to perception
changing. This shows that even
something negative can turn up when
it comes to branding if you put
yourself out there.
https://www.brandingstrategyinsider.com/2017/06/contraband-desired-
brand.html
Imagining a better future
The Magician Archetype Talent
Finding win-win situation is one of the
talents of the Magician Archetype as
well as imagining a better future. This
article goes to show that something
most consider unknown or can’t be
possible as a good thing.
http://krconnect.blogspot.com/2017/06/the-value-of-face-time.html
Feedly - Takeaways
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