4. • 12 Month Price Target: $130
• Appropriate Entry Price: ~$96
• The Growth of Data1
• Strategic Positioning in Data Storage2
• Opportunity in Solid State Drive Business3
Team Recommendation: Buy
Western Digital Corp (NASDAQ: WDC)
Introduction 3
6. Business Model
Western Digital Corp (NASDAQ: WDC)
Western Digital is a manufacturer of data storage products. They
have a broad portfolio of storage products that can be divided into
five categories: external storage, internal storage, personal cloud,
consumer electronics, and business solutions.
• External storage units are portable storage devices made for
both PCs and Macs
• Internal storage units are hard drives designed to be placed
into desktops, notebooks, servers, surveillance equipment,
and televisions
• Personal cloud units allow the user to store data in a
centralized location that can be accessed from anywhere
• Consumer electronics units provide storage for TV recordings
and surveillance footage
• Business solution products are dedicated storage servers
that use Western Digital hard drives
Headquartered in Irvine, CA, Western
Digital sells to a variety of distributors as
well as directly to customers online
President and CEO: Stephen D. Milligan:
5Description
United
States
20%
Asia
31%
China
23%
EMEA
21%
Other
5%
Geographic Segments
Notebooks
23%
Desktops
23%
Enterprise
32%
Consumer
Electronics
11%
Cloud and
Server
11%
Business Segments
7. Competitive Landscape
Western Digital Corp (NASDAQ: WDC)
Description
• SanDisk Corp. (SNDK)
• SanDisk Corp. develops and manufactures data storage
products for consumer electronic products. Their most
popular products, commonly referred to as “SD Cards,”
are found primarily in mobile phones, tablets, eReaders,
and digital cameras.
• Seagate Technology (STX)
• Seagate Technology designs, manufactures, and sells
electronic data storage products designed for enterprises
and individual users. The company also focuses on data
storage services such as backup and data protection.
Seagate is the main competitor of Western Digital.
• EMC Corp. (EMC)
• EMC Corp. develops, delivers, and supports
enterprise storage systems and software. EMC’s
services encompass many different areas such as
installation, maintenance, protection, and monitoring. In
addition, they have a large focus on cloud virtualization.
6
9. The Growth of Data
Western Digital Corp (NASDAQ: WDC)
Drivers
The amount of data that is created and copied is growing at an astounding rate and Western Digital is able to meet that need
• Expanding Rate of Data
• Data is being created so fast that total data doubles in size every two years
• There are currently 4.4 zettabytes in existence with a projected 35 zettabytes by 2020
• 1 zettabyte = 1 trillion gigabytes
• By 2019, emerging markets will account for 60% of the data created in the digital universe
• Currently, emerging markets only account for 40% while accounting for 54% of sales
• Growing Needs of Businesses
• Businesses are starting to utilize more and more Big Data
• Big data is a massive volume of data that requires specialized software and services to utilize
• Today, 67% of executive have reported big data initiatives running in production, up 32% from 2013
• This Big Data must be stored somewhere
• Businesses such as Google can create their own servers but they cannot create their own hard drives
• Enterprise-network assets are the oldest in 6 years
• Growing Needs of Consumers
• More than 70% of the digital universe is generated by individuals
• We predict Western Digitals HDDs will see a strong
resurgence in sales
8
10. Strategic Positioning in Data Storage
Western Digital Corp (NASDAQ: WDC)
Drivers
Western Digital differentiates itself from its competitors, making it the more attractive option for buyers
• Focused research & development is the key to engineering better products than its main competitors
• From 2012 to 2013 R&D expenses have increased 45%; 2014 R&D expenses are maintaining this level
• HGST is consolidating its R&D centers into one centralized location in the Philippines
• For the past few years, WDC has outpaced Seagate in offering larger HDDs
• Today, WDC offers a 10TB HDD while Seagate only offers an 8TB
• Western Digital has started production on helium-filled drives that save on electricity and allow for the greatest
balance between capacity and speed
• All enterprise HDDs will use helium filled technology
• WDC plans to offer up to 50TB HDD’s by 2017 (vs. Seagate’s 30TB) using its patented Heat-Assisted
Magnetic Recording
• We believe the helium filled hard-drive is a key
technology enterprises will utilize to replace their aging
network assets
• Research & development efforts have given Western Digital an edge
on drive reliability, with failure rates as much as 10% percent lower
• Western digital competes in a duopoly
• Between Western Digital and Seagate, they own 85% of the market
• Western Digital owns an increasing 45%
• Western Digital’s products are carried by more suppliers
• Newegg shows Western Digital HDDs usually carried by 13
vendors while Seagate’s ranges from 4 to 9
• As Western Digital’s portfolio and sales strengthen, it gains an even
even greater market share
With such a focus on R&D, WDC is able to create innovative and highly
competitive products offered to a growing market
9
11. Opportunity in Solid State Drive Business
Western Digital Corp (NASDAQ: WDC)
Drivers
Western Digital Corp’s most recent acquisitions in the SSD market allow it to compete with the top players in this
space. Revenue projections for WDC’s SSD offerings products are underestimated based off of new technology,
and vertical integration being implemented.
• Key Acquisitions in 2013 strengthen the Flash/SSD Portfolio
• VeloBit – Ennables higher server density and improves storage performance
• sTec – Innovation in Enterprise SSDs in various interfaces for different needs
• Virident – Allows faster data transfer through multi-channel communication
• These new integrations will place WDC in a competitive position to capture the estimated 40% growth in
SSD markets in 2014 and 2015 each
• Western Digital acquired HGST in March 2012, but was prevented by the Chinese Ministry of Commerce from
integrating the subsidiary over China’s antitrust concerns
• In March 2014 WDC began the process of applying to MOFCOM for approval to finally integrate HGST. If
approved, the potential accretion from just the operating expense synergies alone would save WDC over
$400 million per year in taxes
• Demand for Flash supply is ramping up and suppliers could have trouble keeping up in 2015 and 2016
• Western Digital Corp has a very strong relationship with Intel, their main supplier in NAND Flash that has
recently been extended for the next 3 years
• In September, Western Digital expanded relationship with Toshiba to gain more access to this supply
• Seagate’s main NAND supplier is Samsung, but has not yet established a NAND chip supply deal
Western Digital’s key acquisitions will act as a catalyst to compete in SSD technology for tablets,
smartphones, and enterprises, while maintaining supply advantages over it’s main competition
10
19. Price Target Scenario
Western Digital Corp (NASDAQ: WDC)
Valuation 18
Implied DCF Intrinsic Valuation Range Price Target Weighting
Intrinsic Value Per Diluted Share (a) $120.00 60.0%
2.25% 2.50% 2.75%
Base $120.00
8.90% $124.98 $128.43 $132.17 Bull $155.37
9.15% $120.89 $124.05 $127.47 Bear $86.19
9.40% $117.09 $120.00 $123.14 Change offset on Projections sheet and copy/paste 3 scenario targets
9.65% $113.56 $116.25 $119.13
9.90% $110.27 $112.75 $115.41
Implied DCF EV/Sales Valuation Range
Western Digital Corp Implied $167.09 20.0%
Equity Value per Diluted Share
$44.08 Weighted Price Target
$105.58 Base $129.99 60%
$167.09 Bull $151.22 10%
$228.59 Bear $109.71 30%
$290.10 Please include conviction level behind each
Implied DCF EV/EBITDA Valuation Range
Western Digital Corp Implied $122.89 20.0%
Equity Value Per Diluted Share
$98.21
$110.55
$122.89
$135.22
$147.56
Western Digital Corp
Median EV/Sales
for Peer Group
Discount Rate
1.6x
comments
comments
0.6x
7.2x
8.2x
9.2x
10.2x
11.2x
Average EV/EBITDA
for Peer Group
3.6x
4.6x
2.6x
20. Bull & Bear Case
Western Digital Corp (NASDAQ: WDC)
Valuation
• Bull Case
• Enterprise storage growth turns out to be strong which leads to a large
increase in purchases of WDC’s continuously improving products
• WDC is able to strongly capitalize on the SSD market due to its strong
portfolio offerings stemming from its recent acquisitions
•WDC receives approval from MOFCOM and integrates with HGST
• Bear Case
• A downturn in the global economy, particularly in China which has reported
weak manufacturing numbers, drives down technology consumption
• Enterprises decide to wait to upgrade or replace their current assets
• Lower personal computer unit growth than anticipated
• Our Case
• Product mix improvements and stable volume drive margin increases
• Data will continue to grow at or above the current rate in which it is being
created, causing an increasing need for storage drives
• Moderate gains in market share continue against competitors
19
21. Historical Valuation
Western Digital Corp (NASDAQ: WDC)
Valuation
1/13 4/13 7/13 10/13 1/14 4/14 7/14 10/14
0
5
10
15
20
25
Source: FactSet Fundamentals
Price to Earnings
07-Nov-2012 to 07-Nov-2014 (Daily)
Western Digital Corporation
1/13 4/13 7/13 10/13 1/14 4/14 7/14 10/14
1
2
3
4
5
6
7
8
Source: FactSet Fundamentals
Enterprise Value to EBITDA
07-Nov-2012 to 07-Nov-2014 (Daily)
Western Digital Corporation
20
23. Company & Industry Risk
Western Digital Corp (NASDAQ: WDC)
Risk Analysis
• Industry Risk
• The data storage device industry faces some risks moving forward. Any data
breaches or negative sentiment could damage growth. Another concern is the
PC market dropping significantly, causing a slowdown in sales. If PC sales slow
or change technology, HDD providers profitability will be impacted. Keeping up
with SSD adoption and changing consumer devices is a risk to all data storage
companies.
• Company Risk
• Western Digital faces the risk of an inability to procure components, particularly
in SSD products. They rely heavily on few suppliers, although holding an
advantage against competitors with supply deals. A natural disaster could cause
damages to plant equipment or inventory. WDC incurred large costs on
equipment in 2011 due to flooding in Thailand. Also, failure in approval for HGST
integration pose a risk to the companies marginal expansion. Unexpected SSD
adoption in PCs and transitions in technological trends could cause
supply/demand mismatch.
22
27. • 12 Month Price Target: $130
• Appropriate Entry Price: ~$96
• The Growth of Data1
• Strategic Positioning in Data Storage2
• Opportunity in Solid State Drive Business3
Team Recommendation: Buy
Western Digital Corp (NASDAQ: WDC)
Introduction 26