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2019 Storage Brand Leader Report

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The 2019 Storage brand leader surveys cover 14 storage products. This report includes the results of IT Pro voting for six categories of brand leadership for each service: Market, Price, Performance, Reliability, Innovation, and Service & Support.

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2019 Storage Brand Leader Report

  1. 1. 2019 IT Brand Leader Survey Report Storage Products
  2. 2. 2019 Brand Leader Survey IT Brand Leader Survey Report This 2019 brand leader surveys cover 14 storage products. The report includes results of voting for six categories of brand leadership for each product: Market, Price, Performance, Reliability, Service & Support and Innovation. Numerical survey data is available upon request. Please contact us at info@itbrandpulse.com. 2
  3. 3. 2019 Brand Leader Survey 2019 Storage Brand Leader Survey Table of Contents Page Brand Leader Survey Methodology 4 Brand Leader Voting Definitions 5 Survey Respondent - Title/Job Description 7 Survey Respondent - Data Center Environment 8 2019 Storage Brand Leader Survey Winners Chart 10 Product Category Definitions 11 Summary Analysis 12 Ageless Storage 2019 Brand Leader Chart 13 Distributed Database Backup & Recovery 2019 Brand Leader Chart 14 Enterprise Archive 2019 Brand Leader Chart 15 Enterprise Backup Software & Appliance 2019 Brand Leader Chart 16 Enterprise File Synch & Sharing 2019 Brand Leader Chart 17 Enterprise HDDs 2019 Brand Leader Chart 18 Hybrid NAS Array 2019 Brand Leader Chart 19 Hybrid SAN Array 2019 Brand Leader Chart 20 On-Premises Enterprise Storage as a Service 2019 Brand Leader Chart 21 Scale Out File & Object Storage Appliance 2019 Brand Leader Chart 22 Scale out File & Object Storage Software 2019 Brand Leader Chart 23 Servers for Software Defined Storage 2019 Brand Leader Chart 24 Storage Performance Validation Software & Appliances 2019 Brand Leader Chart 25 Unified SAN/NAS Disk Array 2019 Brand Leader Chart 26 About the Author 27 3
  4. 4. 2019 Brand Leader Survey 4 • Brand Leader reports are designed to measure the pulse of brand leadership in specific product categories using results from independent, non-sponsored surveys with at least 200 respondents. • The Storage Brand Leader Survey was conducted in 2019. – Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse database of 150,000 IT professionals. – Two hundred and fourteen IT Pros responded to this survey. – Responses were collected using an online survey engine. • In each part, respondents were provided with a product category description, randomly-listed vendor choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions: 1. Who do you perceive as the <product category> market leader? 2. Who do you perceive as the <product category> price leader? 3. Who do you perceive as the <product category> performance leader? 4. Who do you perceive as the <product category> reliability leader? 5. Who do you perceive as the <product category> innovation leader? 6. Who do you perceive as the <product category> service & support leader? 4 4 Storage Brand Leader Survey Methodology
  5. 5. 2019 Brand Leader Survey Brand Leader Definitions 5
  6. 6. 2019 IT Brand Leader Survey Report Respondent Profiles
  7. 7. 2019 Brand Leader Survey Respondent Title/Job Description: VAR/OEM Security Administrator/Architect Data Center Manager Network Administrator/Architect Storage Administrator/Architect Executive/Management Server Administrator/Architect Other IT Manager/Director 7
  8. 8. 2019 Brand Leader Survey Your environment is best described as: Product Development Public Cloud/Data Center Provider High-Performance Computing Data Center Other Small-Medium Business Data Center Enterprise Data Center 8
  9. 9. 2019 IT Brand Leader Survey Report Survey Results
  10. 10. 2019 Brand Leader Survey 2019 Storage Brand Leaders Voted by IT Pros Ageless Storage Pure Storage Pure Storage Pure Storage Pure Storage Pure Storage Pure Storage Distributed Database Backup & Recovery Veritas Veritas Veritas Veritas Veritas Veritas Enterprise Archive Microsoft Microsoft Veritas Microsoft Microsoft Microsoft Enterprise Backup Software & Appliances Dell EMC Veeam Dell EMC Dell EMC Veeam Dell EMC Enterprise File Synch & Sharing Microsoft Google Google Microsoft Google Microsoft Enterprise HDDs Seagate Seagate Seagate Seagate Seagate Seagate Hybrid (HDD & SSD) NAS Arrays Dell EMC Dell EMC Dell EMC Dell EMC & NetApp (tie) NetApp Dell EMC Hybrid (HDD & SSD) SAN Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC On-Premises Enterprise Storage as a Service Pure Storage Pure Storage Pure Storage Pure Storage Pure Storage IBM Scale Out File & Object Storage Appliances Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Scale out File & Object Storage Software VMware VMware VMware VMware VMware VMware Servers for Software Defined Storage Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Storage Performance Validation Software & Appliances SolarWinds SolarWinds SolarWinds SolarWinds SolarWinds NetApp Unified (SAN/NAS) Disk Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC 10
  11. 11. 2019 Brand Leader Survey 11 Product Category Definitions • Ageless Storage: Storage that is bought or leased (not Storage as a Service) with upgrades built into the purchase price or leasing terms. • Distributed Database Backup & Recovery: Enterprise-class distributed backup and recovery for distributed database clusters. • Enterprise Archive: Long term storage of email and other data that is infrequently accessed, and often must adhere to compliance regulations such as GxP Data (Pharma), SEC17a4 (Banking), HIPAA, patient record (Healthcare), and product liability (Automotive). • Enterprise Backup Software & Appliances: Backup products which provide some or all of the following in an integrated appliance: backup to tape, backup to random-access media (disk, flash, etc.), emulate the previous backup targets (e.g., VTL [VTL]), data reduction (compression, deduplication, single instancing, etc.), snapshot, heterogeneous replication and CDP (CDP). • Enterprise File Synchronization & Sharing: EFSS refers to a range of on-premises or cloud-based capabilities that enable individuals to synchronize and share documents, photos, videos and files across multiple devices, such as smartphones, tablets and PCs. • Enterprise HDDs: Also known as a disk drive. Enterprise HDDs are disk drives with higher performance, capacity and reliability than HDDs for PCs. • Hybrid NAS Array: Ethernet-based hybrid (disk and SSD) arrays which provide access to files using network file sharing protocols such as NFS, SMB/CIFS, or AFP. • On-Premises Enterprise Storage as a Service: Storage which is deployed on-premise, but is purchased based on consumption. • Hybrid SAN Array: Fibre Channel and iSCSI-based hybrid (disk and SSD) arrays which provide access to files using network file sharing protocols such as NFS, SMB/CIFS, or AFP. • Scale Out File & Object Storage Appliances: Hardware/software appliances which serve as self-contained repositories for scale-out file and object storage. • Scale-out Object Storage Software: Software which runs on standard servers and for scale-out file and object storage. • Servers for Software Defined Storage: Servers designed for deployment as storage nodes in a software defined storage cluster. Servers for software defined storage nodes are characterized by their enclosures which house dozens of HDDs or SSDs. • Storage Performance Validation Software & Appliances: Storage load generation and I/O measurement systems that gather data and then create a production workload model using the data. The appliances can then run the emulated workload against storage systems to validate their ability to handle the workload. • Unified SAN/NAS Disk Array: A disk array which can be partitioned into a block-based SAN array and a file-based NAS array. 11
  12. 12. 2019 Brand Leader Survey 12 Summary Analysis • Dell EMC Flexes Brand Muscles, Voted Market Leader in 6 Product Categories – Voting for the data center infrastructure giant makes a big comeback in 2019. The company was voted market leader for Enterprise Backup Software & Appliances, Hybrid NAS Arrays, Hybrid SAN Arrays, Unified SAN/NAS Arrays, Scale-out File & Object Storage Appliances, and Servers for Software Defined Storage. • Pure Storage Dominates IT Pro Voting for Ageless Storage and On-Prem Storage-as-as-Service – Pure Storage pioneered the Ageless Storage category, and in 2019 became the first major vendor to offer On-Prem Storage- as-a-Service. IT pros rewarded the company with their votes for market leader in both product categories. • Microsoft Chosen Market Leader for File Synch & Sharing and Enterprise Archive for First Time – Microsoft and Google leap to the front of the leaderboard for Enterprise File Synch & Sharing while Microsoft and Veritas lead voting for Enterprise Archive. • VMware Selected as Market Leader for Scale-Out File & Object Storage for First Time – Open source and pure-play software companies may have pioneered Scale-out File & Object Storage, but the survey results indicate that enterprise IT pros are looking first at VMWare for solutions. • Seagate Voted Enterprise HDD Market Leader Every Year Since Initial Survey in 2009 – It’s simple. In the minds of IT pros, “Seagate” is synonymous with Enterprise HDDs. • SolarWinds Repeats as Storage Performance Validation Leader – For the second consecutive year, SolarWinds was chosen as the market leader for storage performance validation. • Veritas Distributed Database Backup & Recovery – In 2019 we expanded the criteria for this category from specialized software for this purpose, to general-purpose products which included agents for backup and restore of distributed databases. Given their preference for Veritas and Commvault in this survey, it turns out IT pros view the big general-purpose software vendors as market leaders. 12
  13. 13. 2019 Brand Leader Survey Ageless Storage 13 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% Pure Storage (Evergreen Storage) Dell EMC (Flex On Demand) IBM (Storage Utility) HPE/Nimble (Timeless Storage) Western Digital/Tegile (Lifetime Storage) HDS (VSP Midrange) Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Ageless Storage?
  14. 14. 2019 Brand Leader Survey Distributed Database Backup & Recovery 14 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Veritas Commvault Rubrik Datos IO Talena Imanis Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Distributed Database Backup & Recovery?
  15. 15. 2019 Brand Leader Survey Enterprise Archive 15 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Microsoft Veritas Barracuda Proofpoint Mimecast Smarsh(Actiance) Global Relay ZL Technologies Bloomberg Micro Focus (GWAVA) Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Enterprise Archive?
  16. 16. 2019 Brand Leader Survey Enterprise Backup Software & Appliances 16 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Dell EMC (Avamar, Data Domain and Networker) Veeam Comnmvault Veritas/Symantec IBM Cohesity HPE Acronis Quantum Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Enterprise Backup Software & Appliances?
  17. 17. 2019 Brand Leader Survey Enterprise File Synch & Sharing 17 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% Microsoft Google Dropbox Box Citrix Accellion Egnyte Axway (Syncplicity) BlackBerry Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Enterprise File Synch & Sharing?
  18. 18. 2019 Brand Leader Survey Enterprise HDDs 18 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Seagate Western Digital (WD) Toshiba HGST Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Enterprise HDDs?
  19. 19. 2019 Brand Leader Survey Hybrid (HDD & SSD) NAS Arrays 19 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Dell EMC NetApp HPE Fujitsu IBM Hitachi Data Systems (HDS) Oracle Huawei Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Hybrid NAS Array?
  20. 20. 2019 Brand Leader Survey Hybrid (HDD & SSD) SAN Arrays 20 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Dell EMC NetApp HPE Hitachi Data Systems (HDS) IBM Fujitsu Oracle Huawei Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Hybrid SAN Arrays?
  21. 21. 2019 Brand Leader Survey On-Premises Enterprise Storage as a Service 21 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% Pure Storage Evergreen Storage Service (ES2) IBM Cloud Private Cloud Storage as a Service HPE Greenlake Flex Capacity for Storage DXC Storage as a Service Zadara Cloud Platform Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for On-Premises Enterprise Storage as a Service?
  22. 22. 2019 Brand Leader Survey Scale Out File & Object Storage Appliances 22 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Dell EMC NetApp IBM Quantum Cohesity HDS Huawei DDN Cloudian Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Scale Out File & Object Storage Appliances?
  23. 23. 2019 Brand Leader Survey Scale out File & Object Storage Software 23 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% VMware Red Hat Microsoft Scality Cloudian SUSE IBM/Cleversafe Nexenta HGST/Amplidata Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Scale out File & Object Storage Software?
  24. 24. 2019 Brand Leader Survey Servers for Software Defined Storage 24 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Dell EMC Cisco HPE Supermicro Lenovo Huawei Quanta Inspur Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Servers for Software Defined Storage?
  25. 25. 2019 Brand Leader Survey Storage Performance Validation Software & Appliances 25 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% SolarWinds NetApp Ixia SANBlaze Virtual Instruments/LoadDynamiX Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Storage Performance Validation Software & Appliances?
  26. 26. 2019 Brand Leader Survey Unified SAN/NAS Disk Arrays 26 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Dell EMC NetApp Hitachi Data Systems (HDS) HPE IBM Fujitsu Oracle Huawei Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Unified SAN/NAS Disk Arrays?
  27. 27. 2019 Brand Leader Survey About the Author 27 Samantha Griffin is a Manager of Brand Leader Research at IT Brand Pulse. Samantha.griffin@itbrandpulse.com

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