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Flash Products
Flash Brand Leader Survey Report
2
The 2022 Flash brand leader surveys cover 9 Flash products.
This report includes the results of voting for six categories of brand
leadership for each service: Market, Price, Performance, Reliability,
Service & Support and Innovation.
Numerical survey data is available upon request. Please contact us at info@itbrandpulse.com.
2022 IT Brand Leader Survey
2022 Flash Brand Leader Survey Page
Brand Leader Survey Methodology 4
Brand Leader Voting Definitions 5
Survey Respondent Title/Job Description 7
Survey Respondent Data Center Environment 8
2022 Flash Brand Leader Survey Winners Chart 10
Product Category Definitions 11
Summary Analysis 12
SSD 2022 Brand Leader Chart 13
NVDIMM 2022 Brand Leader Chart 14
Computational Storage 2022 Brand Leader Chart 15
All Flash SAN Array 2022 Brand Leader Chart 16
All Flash NAS Array 2022 Brand Leader Chart 17
Hybrid HDD/SSD Array 2022 Brand Leader Chart 18
On-Prem All-Flash Storage-as-a-Service 2022 Brand Leader Chart 19
Big Memory Software 2022 Brand Leader Chart 20
All-Flash Scale-Out File & Object Storage Systems 2022 Brand Leader Chart 21
About the Author 22
Table of Contents
3
2022 IT Brand Leader Survey
Brand Leader Survey Methodology
• Brand Leader reports are designed to measure the pulse of brand leadership in specific product categories using results
from independent, non-sponsored surveys with at least 200 respondents.
• The Flash Brand Leader Survey was conducted in 2020.
§ Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse
database of 150,000 IT professionals.
§ Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, randomly-listed vendor choices (plus an
“Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> innovation leader?
6. Who do you perceive as the <product category> service & support leader?
4
4
2022 IT Brand Leader Survey
Brand Leader Definitions
5
2020/21 IT Brand Leader Survey
Respondent Profiles
Respondent Title/Job Description:
7
VAR/OEM
Data Center Manager
Security Administrator/Architect
Storage Administrator/Architect
Executive/Management
Other
Network Administrator/Architect
Server Administrator/Architect
IT Manager/Director
2022 IT Brand Leader Survey
Your environment is best described as:
8
Public Cloud/Data Center Provider
Other
High-Performance Computing Data Center
Product Development
Small-Medium Business Data Center
Enterprise Data Center
2022 IT Brand Leader Survey
Survey Results
2022
Flash
Brand Leaders
Voted by IT Pros
SSD Samsung Samsung Intel Intel Samsung Intel
NVDIMM Intel Intel Intel Intel Intel Intel
Computational Storage Samsung Samsung Samsung Samsung Samsung Samsung
All Flash SAN Array Dell Technologies Dell Technologies Dell Technologies Dell Technologies
Dell Technologies
+ Pure Storage
Dell Technologies
All Flash NAS Array Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies
Hybrid HDD/SSD Array Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies
On-Prem All-Flash
Storage-as-a-Service
Dell Technologies
+ HPE
Dell Technologies Pure Storage Dell Technologies HPE HPE
Big Memory Software SAP HANA
SAP HANA +
MemVerge
SAP HANA SAP HANA MemVerge SAP HANA
All-Flash Scale-Out File &
Object Storage Systems
Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies
Product Category Definitions
• SSD: SAS/SATA or NVMe SSD modules in various form-factors
• NVDIMM: DIMM packages with some type of non-volatile memory on-board
• Computational Storage: Compute moved to processing inside flash storage systems for applications like pattern
matching, indexing, and searching
• All Flash SAN Array: All-flash arrays for block storage with FC and/or iSCSI interfaces
• All Flash NAS Array: All-flash arrays for file storage with Ethernet interfaces
• Hybrid HDD/SSD Array: SAN and/or NAS arrays supporting HDDs and SSDs
• On-Prem All-Flash Storage-as-a-Service: All-flash object, block or file storage as-a-service available on-premises at
a customer
• Big Memory Software: Big Memory Software virtualizes DRAM, block-addressable persistent memory, and/or byte
addressable persistent memory. Once virtualized, a software-defined memory tier is formed with memory services
for better performance, utilization, and availability.
• All-Flash Scale-Out File & Object Storage Systems: Systems in which the total amount of file and/or object
storage space can be expanded by adding arrays or servers. When a scale-out system reaches its storage limit,
another array can be added to expand the system capacity.
11
2022 IT Brand Leader Survey
Summary Analysis
• Samsung SSD Market Leader for Eighth Consecutive Year,
New Computational Storage Market Leader
§ From 2011 to 2013, companies not named Samsung were perceived as market leaders for SSD. From 2014 on, Samsung has reigned as the undisputed
brand leader for enterprise SSDs as IT pros selected the company as market leader in eight consecutive IT brand leader surveys. Samsung was also voted
as the leader in 2 other categories of brand leadership. Intel was selected as the leader in Performance, Reliability, and Service & Support.
• Enterprise storage leader Dell Technologies selected as market leader for All Flash San Array, All Flash NAS
Array, Hybrid HDD/SSD, All-Flash Scale-out File & Object Systems, and On-Prem All-Flash Storage-as-a-Service
§ In a repeat from last year’s survey results, Dell Technologies was voted the market leader for All Flash SAN Array, All Flash NAS Array, Hybrid HDD/SSD, and
All-Flash Scale-out File & Object Systems. The company also tied in voting for market leader for On-Prem All-Flash Storage-as-a-Service, a reflection of the
success of the new APEX offering.
• Intel® Optane™ Persistent Memory Chosen as Market Leader for NVDIMM
§ As on-prem and cloud customers evaluate and deploy persistent memory, IT pro appreciation for the Intel Optane brand grows. The company swept all six
categories of NVDIMM brand leadership with the most votes for market, innovation, performance, reliability, price, and service & support leadership.
• HPE Ties as Market Leader, Voted Innovation Leader for On-Prem Storage-as-a-Service
§ HPE is the undisputed “marketing” leader in on-prem infrastructure-as-a-service. Their massive marketing thrust is certainly behind IT pros selecting HPE
as the market leader for on-prem Storage as-as-Service. The company was also voted as the Innovation and Service and Support Leader, indicating their
continuous flow of new GreenLake programs is recognized.
2022 IT Brand Leader Survey 12
SSD
13
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Samsung Intel Koxia WDC Micron SK Hynix Seagate Kingston
Market Price Performance Reliability Innovation Service & Support
Who do you perceive as the
Market, Price, Performance,
Reliability, Innovation, and
Service & Support leader for
SSD?
2022 IT Brand Leader Survey
NVDIMM
14
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Intel Netlist Viking SMART AgigA Tech
Market Price Performance Reliability Innovation Service & Support
Who do you perceive as the
Market, Price, Performance,
Reliability, Innovation, and
Service & Support leader for
NVDIMM?
2022 IT Brand Leader Survey
Computational Storage
15
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Samsung ScaleFlux NGD Systems Nyriad Eideticom Pilops
Market Price Performance Reliability Innovation Service & Support
Who do you perceive as the
Market, Price, Performance,
Reliability, Innovation, and
Service & Support leader for
Computational Storage?
2022 IT Brand Leader Survey
All Flash SAN Array
16
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Dell Technologies HPE IBM NetApp Pure Storage Hitachi Oracle
Market Price Performance Reliability Innovation Service & Support
Who do you perceive as the
Market, Price, Performance,
Reliability, Innovation, and
Service & Support leader for
All Flash SAN Array?
2022 IT Brand Leader Survey
All Flash NAS Array
17
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
Dell Technologies HPE IBM NetApp Pure Storage Hitachi Oracle
Market Price Performance Reliability Innovation Service & Support
Who do you perceive as the
Market, Price, Performance,
Reliability, Innovation, and
Service & Support leader for
All Flash NAS Array?
2022 IT Brand Leader Survey
Hybrid HDD/SSD Array
18
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Dell Technologies HPE IBM NetApp Pure Storage Hitachi Oracle
Market Price Performance Reliability Innovation Service & Support
Who do you perceive as the
Market, Price, Performance,
Reliability, Innovation, and
Service & Support leader for
Hybrid HDD/SSD Array?
2022 IT Brand Leader Survey
On-Prem All-Flash Storage-as-a-Service
19
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
HPE Pure Storage Dell Technologies NetApp Zadara Storage IBM
Market Price Performance Reliability Innovation Service & Support
Who do you perceive as the
Market, Price, Performance,
Reliability, Innovation, and
Service & Support leader for
On-Prem All-Flash Storage-as-
a-Service?
2022 IT Brand Leader Survey
Big Memory Software
20
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
MemVerge SAP HANA Oracle
Market Price Performance Reliability Innovation Service & Support
Who do you perceive as the
Market, Price, Performance,
Reliability, Innovation, and
Service & Support leader for
Big Memory Software?
2022 IT Brand Leader Survey
All-Flash Scale-Out File & Object
Storage Systems
21
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
IBM Pure Storage Qumulo Dell Technologies VAST Data NetApp Hitachi DDN
Market Price Performance Reliability Innovation Service & Support
Who do you perceive as the
Market, Price, Performance,
Reliability, Innovation, and
Service & Support leader for
All-Flash Scale-out File &
Object Storage Systems?
2022 IT Brand Leader Survey
About the Author
22
Frankie Berry
Senior Analyst and Managing Partner
Frankie.berry@itbrandpulse.com
2022 IT Brand Leader Survey
2022 Flash Brand Leader Survey Report

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2022 Flash Brand Leader Survey Report

  • 2. Flash Brand Leader Survey Report 2 The 2022 Flash brand leader surveys cover 9 Flash products. This report includes the results of voting for six categories of brand leadership for each service: Market, Price, Performance, Reliability, Service & Support and Innovation. Numerical survey data is available upon request. Please contact us at info@itbrandpulse.com. 2022 IT Brand Leader Survey
  • 3. 2022 Flash Brand Leader Survey Page Brand Leader Survey Methodology 4 Brand Leader Voting Definitions 5 Survey Respondent Title/Job Description 7 Survey Respondent Data Center Environment 8 2022 Flash Brand Leader Survey Winners Chart 10 Product Category Definitions 11 Summary Analysis 12 SSD 2022 Brand Leader Chart 13 NVDIMM 2022 Brand Leader Chart 14 Computational Storage 2022 Brand Leader Chart 15 All Flash SAN Array 2022 Brand Leader Chart 16 All Flash NAS Array 2022 Brand Leader Chart 17 Hybrid HDD/SSD Array 2022 Brand Leader Chart 18 On-Prem All-Flash Storage-as-a-Service 2022 Brand Leader Chart 19 Big Memory Software 2022 Brand Leader Chart 20 All-Flash Scale-Out File & Object Storage Systems 2022 Brand Leader Chart 21 About the Author 22 Table of Contents 3 2022 IT Brand Leader Survey
  • 4. Brand Leader Survey Methodology • Brand Leader reports are designed to measure the pulse of brand leadership in specific product categories using results from independent, non-sponsored surveys with at least 200 respondents. • The Flash Brand Leader Survey was conducted in 2020. § Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse database of 150,000 IT professionals. § Responses were collected using an online survey engine. • In each part, respondents were provided with a product category description, randomly-listed vendor choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions: 1. Who do you perceive as the <product category> market leader? 2. Who do you perceive as the <product category> price leader? 3. Who do you perceive as the <product category> performance leader? 4. Who do you perceive as the <product category> reliability leader? 5. Who do you perceive as the <product category> innovation leader? 6. Who do you perceive as the <product category> service & support leader? 4 4 2022 IT Brand Leader Survey
  • 5. Brand Leader Definitions 5 2020/21 IT Brand Leader Survey
  • 7. Respondent Title/Job Description: 7 VAR/OEM Data Center Manager Security Administrator/Architect Storage Administrator/Architect Executive/Management Other Network Administrator/Architect Server Administrator/Architect IT Manager/Director 2022 IT Brand Leader Survey
  • 8. Your environment is best described as: 8 Public Cloud/Data Center Provider Other High-Performance Computing Data Center Product Development Small-Medium Business Data Center Enterprise Data Center 2022 IT Brand Leader Survey
  • 10. 2022 Flash Brand Leaders Voted by IT Pros SSD Samsung Samsung Intel Intel Samsung Intel NVDIMM Intel Intel Intel Intel Intel Intel Computational Storage Samsung Samsung Samsung Samsung Samsung Samsung All Flash SAN Array Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies + Pure Storage Dell Technologies All Flash NAS Array Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Hybrid HDD/SSD Array Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies On-Prem All-Flash Storage-as-a-Service Dell Technologies + HPE Dell Technologies Pure Storage Dell Technologies HPE HPE Big Memory Software SAP HANA SAP HANA + MemVerge SAP HANA SAP HANA MemVerge SAP HANA All-Flash Scale-Out File & Object Storage Systems Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies
  • 11. Product Category Definitions • SSD: SAS/SATA or NVMe SSD modules in various form-factors • NVDIMM: DIMM packages with some type of non-volatile memory on-board • Computational Storage: Compute moved to processing inside flash storage systems for applications like pattern matching, indexing, and searching • All Flash SAN Array: All-flash arrays for block storage with FC and/or iSCSI interfaces • All Flash NAS Array: All-flash arrays for file storage with Ethernet interfaces • Hybrid HDD/SSD Array: SAN and/or NAS arrays supporting HDDs and SSDs • On-Prem All-Flash Storage-as-a-Service: All-flash object, block or file storage as-a-service available on-premises at a customer • Big Memory Software: Big Memory Software virtualizes DRAM, block-addressable persistent memory, and/or byte addressable persistent memory. Once virtualized, a software-defined memory tier is formed with memory services for better performance, utilization, and availability. • All-Flash Scale-Out File & Object Storage Systems: Systems in which the total amount of file and/or object storage space can be expanded by adding arrays or servers. When a scale-out system reaches its storage limit, another array can be added to expand the system capacity. 11 2022 IT Brand Leader Survey
  • 12. Summary Analysis • Samsung SSD Market Leader for Eighth Consecutive Year, New Computational Storage Market Leader § From 2011 to 2013, companies not named Samsung were perceived as market leaders for SSD. From 2014 on, Samsung has reigned as the undisputed brand leader for enterprise SSDs as IT pros selected the company as market leader in eight consecutive IT brand leader surveys. Samsung was also voted as the leader in 2 other categories of brand leadership. Intel was selected as the leader in Performance, Reliability, and Service & Support. • Enterprise storage leader Dell Technologies selected as market leader for All Flash San Array, All Flash NAS Array, Hybrid HDD/SSD, All-Flash Scale-out File & Object Systems, and On-Prem All-Flash Storage-as-a-Service § In a repeat from last year’s survey results, Dell Technologies was voted the market leader for All Flash SAN Array, All Flash NAS Array, Hybrid HDD/SSD, and All-Flash Scale-out File & Object Systems. The company also tied in voting for market leader for On-Prem All-Flash Storage-as-a-Service, a reflection of the success of the new APEX offering. • Intel® Optane™ Persistent Memory Chosen as Market Leader for NVDIMM § As on-prem and cloud customers evaluate and deploy persistent memory, IT pro appreciation for the Intel Optane brand grows. The company swept all six categories of NVDIMM brand leadership with the most votes for market, innovation, performance, reliability, price, and service & support leadership. • HPE Ties as Market Leader, Voted Innovation Leader for On-Prem Storage-as-a-Service § HPE is the undisputed “marketing” leader in on-prem infrastructure-as-a-service. Their massive marketing thrust is certainly behind IT pros selecting HPE as the market leader for on-prem Storage as-as-Service. The company was also voted as the Innovation and Service and Support Leader, indicating their continuous flow of new GreenLake programs is recognized. 2022 IT Brand Leader Survey 12
  • 13. SSD 13 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Samsung Intel Koxia WDC Micron SK Hynix Seagate Kingston Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for SSD? 2022 IT Brand Leader Survey
  • 14. NVDIMM 14 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% Intel Netlist Viking SMART AgigA Tech Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for NVDIMM? 2022 IT Brand Leader Survey
  • 15. Computational Storage 15 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Samsung ScaleFlux NGD Systems Nyriad Eideticom Pilops Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Computational Storage? 2022 IT Brand Leader Survey
  • 16. All Flash SAN Array 16 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Dell Technologies HPE IBM NetApp Pure Storage Hitachi Oracle Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All Flash SAN Array? 2022 IT Brand Leader Survey
  • 17. All Flash NAS Array 17 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Dell Technologies HPE IBM NetApp Pure Storage Hitachi Oracle Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All Flash NAS Array? 2022 IT Brand Leader Survey
  • 18. Hybrid HDD/SSD Array 18 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Dell Technologies HPE IBM NetApp Pure Storage Hitachi Oracle Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Hybrid HDD/SSD Array? 2022 IT Brand Leader Survey
  • 19. On-Prem All-Flash Storage-as-a-Service 19 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% HPE Pure Storage Dell Technologies NetApp Zadara Storage IBM Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for On-Prem All-Flash Storage-as- a-Service? 2022 IT Brand Leader Survey
  • 20. Big Memory Software 20 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% MemVerge SAP HANA Oracle Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Big Memory Software? 2022 IT Brand Leader Survey
  • 21. All-Flash Scale-Out File & Object Storage Systems 21 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% IBM Pure Storage Qumulo Dell Technologies VAST Data NetApp Hitachi DDN Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All-Flash Scale-out File & Object Storage Systems? 2022 IT Brand Leader Survey
  • 22. About the Author 22 Frankie Berry Senior Analyst and Managing Partner Frankie.berry@itbrandpulse.com 2022 IT Brand Leader Survey