Successfully reported this slideshow.
Your SlideShare is downloading. ×

2022 Flash Brand Leader Survey Report

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 23 Ad

2022 Flash Brand Leader Survey Report

Download to read offline

The 2022 Flash brand leader surveys cover 9 Flash products.

This report includes the results of voting for six categories of brand leadership for each service: Market, Price, Performance, Reliability, Service & Support and Innovation.

The 2022 Flash brand leader surveys cover 9 Flash products.

This report includes the results of voting for six categories of brand leadership for each service: Market, Price, Performance, Reliability, Service & Support and Innovation.

Advertisement
Advertisement

More Related Content

Slideshows for you (20)

Similar to 2022 Flash Brand Leader Survey Report (20)

Advertisement

More from IT Brand Pulse (17)

Recently uploaded (20)

Advertisement

2022 Flash Brand Leader Survey Report

  1. 1. Flash Products
  2. 2. Flash Brand Leader Survey Report 2 The 2022 Flash brand leader surveys cover 9 Flash products. This report includes the results of voting for six categories of brand leadership for each service: Market, Price, Performance, Reliability, Service & Support and Innovation. Numerical survey data is available upon request. Please contact us at info@itbrandpulse.com. 2022 IT Brand Leader Survey
  3. 3. 2022 Flash Brand Leader Survey Page Brand Leader Survey Methodology 4 Brand Leader Voting Definitions 5 Survey Respondent Title/Job Description 7 Survey Respondent Data Center Environment 8 2022 Flash Brand Leader Survey Winners Chart 10 Product Category Definitions 11 Summary Analysis 12 SSD 2022 Brand Leader Chart 13 NVDIMM 2022 Brand Leader Chart 14 Computational Storage 2022 Brand Leader Chart 15 All Flash SAN Array 2022 Brand Leader Chart 16 All Flash NAS Array 2022 Brand Leader Chart 17 Hybrid HDD/SSD Array 2022 Brand Leader Chart 18 On-Prem All-Flash Storage-as-a-Service 2022 Brand Leader Chart 19 Big Memory Software 2022 Brand Leader Chart 20 All-Flash Scale-Out File & Object Storage Systems 2022 Brand Leader Chart 21 About the Author 22 Table of Contents 3 2022 IT Brand Leader Survey
  4. 4. Brand Leader Survey Methodology • Brand Leader reports are designed to measure the pulse of brand leadership in specific product categories using results from independent, non-sponsored surveys with at least 200 respondents. • The Flash Brand Leader Survey was conducted in 2020. § Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse database of 150,000 IT professionals. § Responses were collected using an online survey engine. • In each part, respondents were provided with a product category description, randomly-listed vendor choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions: 1. Who do you perceive as the <product category> market leader? 2. Who do you perceive as the <product category> price leader? 3. Who do you perceive as the <product category> performance leader? 4. Who do you perceive as the <product category> reliability leader? 5. Who do you perceive as the <product category> innovation leader? 6. Who do you perceive as the <product category> service & support leader? 4 4 2022 IT Brand Leader Survey
  5. 5. Brand Leader Definitions 5 2020/21 IT Brand Leader Survey
  6. 6. Respondent Profiles
  7. 7. Respondent Title/Job Description: 7 VAR/OEM Data Center Manager Security Administrator/Architect Storage Administrator/Architect Executive/Management Other Network Administrator/Architect Server Administrator/Architect IT Manager/Director 2022 IT Brand Leader Survey
  8. 8. Your environment is best described as: 8 Public Cloud/Data Center Provider Other High-Performance Computing Data Center Product Development Small-Medium Business Data Center Enterprise Data Center 2022 IT Brand Leader Survey
  9. 9. Survey Results
  10. 10. 2022 Flash Brand Leaders Voted by IT Pros SSD Samsung Samsung Intel Intel Samsung Intel NVDIMM Intel Intel Intel Intel Intel Intel Computational Storage Samsung Samsung Samsung Samsung Samsung Samsung All Flash SAN Array Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies + Pure Storage Dell Technologies All Flash NAS Array Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Hybrid HDD/SSD Array Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies On-Prem All-Flash Storage-as-a-Service Dell Technologies + HPE Dell Technologies Pure Storage Dell Technologies HPE HPE Big Memory Software SAP HANA SAP HANA + MemVerge SAP HANA SAP HANA MemVerge SAP HANA All-Flash Scale-Out File & Object Storage Systems Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies Dell Technologies
  11. 11. Product Category Definitions • SSD: SAS/SATA or NVMe SSD modules in various form-factors • NVDIMM: DIMM packages with some type of non-volatile memory on-board • Computational Storage: Compute moved to processing inside flash storage systems for applications like pattern matching, indexing, and searching • All Flash SAN Array: All-flash arrays for block storage with FC and/or iSCSI interfaces • All Flash NAS Array: All-flash arrays for file storage with Ethernet interfaces • Hybrid HDD/SSD Array: SAN and/or NAS arrays supporting HDDs and SSDs • On-Prem All-Flash Storage-as-a-Service: All-flash object, block or file storage as-a-service available on-premises at a customer • Big Memory Software: Big Memory Software virtualizes DRAM, block-addressable persistent memory, and/or byte addressable persistent memory. Once virtualized, a software-defined memory tier is formed with memory services for better performance, utilization, and availability. • All-Flash Scale-Out File & Object Storage Systems: Systems in which the total amount of file and/or object storage space can be expanded by adding arrays or servers. When a scale-out system reaches its storage limit, another array can be added to expand the system capacity. 11 2022 IT Brand Leader Survey
  12. 12. Summary Analysis • Samsung SSD Market Leader for Eighth Consecutive Year, New Computational Storage Market Leader § From 2011 to 2013, companies not named Samsung were perceived as market leaders for SSD. From 2014 on, Samsung has reigned as the undisputed brand leader for enterprise SSDs as IT pros selected the company as market leader in eight consecutive IT brand leader surveys. Samsung was also voted as the leader in 2 other categories of brand leadership. Intel was selected as the leader in Performance, Reliability, and Service & Support. • Enterprise storage leader Dell Technologies selected as market leader for All Flash San Array, All Flash NAS Array, Hybrid HDD/SSD, All-Flash Scale-out File & Object Systems, and On-Prem All-Flash Storage-as-a-Service § In a repeat from last year’s survey results, Dell Technologies was voted the market leader for All Flash SAN Array, All Flash NAS Array, Hybrid HDD/SSD, and All-Flash Scale-out File & Object Systems. The company also tied in voting for market leader for On-Prem All-Flash Storage-as-a-Service, a reflection of the success of the new APEX offering. • Intel® Optane™ Persistent Memory Chosen as Market Leader for NVDIMM § As on-prem and cloud customers evaluate and deploy persistent memory, IT pro appreciation for the Intel Optane brand grows. The company swept all six categories of NVDIMM brand leadership with the most votes for market, innovation, performance, reliability, price, and service & support leadership. • HPE Ties as Market Leader, Voted Innovation Leader for On-Prem Storage-as-a-Service § HPE is the undisputed “marketing” leader in on-prem infrastructure-as-a-service. Their massive marketing thrust is certainly behind IT pros selecting HPE as the market leader for on-prem Storage as-as-Service. The company was also voted as the Innovation and Service and Support Leader, indicating their continuous flow of new GreenLake programs is recognized. 2022 IT Brand Leader Survey 12
  13. 13. SSD 13 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Samsung Intel Koxia WDC Micron SK Hynix Seagate Kingston Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for SSD? 2022 IT Brand Leader Survey
  14. 14. NVDIMM 14 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% Intel Netlist Viking SMART AgigA Tech Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for NVDIMM? 2022 IT Brand Leader Survey
  15. 15. Computational Storage 15 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Samsung ScaleFlux NGD Systems Nyriad Eideticom Pilops Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Computational Storage? 2022 IT Brand Leader Survey
  16. 16. All Flash SAN Array 16 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Dell Technologies HPE IBM NetApp Pure Storage Hitachi Oracle Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All Flash SAN Array? 2022 IT Brand Leader Survey
  17. 17. All Flash NAS Array 17 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Dell Technologies HPE IBM NetApp Pure Storage Hitachi Oracle Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All Flash NAS Array? 2022 IT Brand Leader Survey
  18. 18. Hybrid HDD/SSD Array 18 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Dell Technologies HPE IBM NetApp Pure Storage Hitachi Oracle Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Hybrid HDD/SSD Array? 2022 IT Brand Leader Survey
  19. 19. On-Prem All-Flash Storage-as-a-Service 19 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% HPE Pure Storage Dell Technologies NetApp Zadara Storage IBM Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for On-Prem All-Flash Storage-as- a-Service? 2022 IT Brand Leader Survey
  20. 20. Big Memory Software 20 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% MemVerge SAP HANA Oracle Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Big Memory Software? 2022 IT Brand Leader Survey
  21. 21. All-Flash Scale-Out File & Object Storage Systems 21 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% IBM Pure Storage Qumulo Dell Technologies VAST Data NetApp Hitachi DDN Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All-Flash Scale-out File & Object Storage Systems? 2022 IT Brand Leader Survey
  22. 22. About the Author 22 Frankie Berry Senior Analyst and Managing Partner Frankie.berry@itbrandpulse.com 2022 IT Brand Leader Survey

×