SlideShare a Scribd company logo
Geografia
LATINAMERICA
SOUTH
From USD 200 million to USD
1.5 billion EBITDA in 10 years
2014 RESULTS
EBITDAR$
% consolidated EBITDA
LatinAmerica
South
3,099 MM
17%
Source: Company, 2014 figures
LATIN AMERICASOUTH
10 years of profitable growth with great long term opportunitiesSolid financial
performance
LAS EBITDA(USD)
Great long term
opportunities...
2nd player
37 liters
percap
2nd player
48 liters
per cap
Market leader
36liters
per cap
Market leader
33liters
per cap
Market leader
28liters
per cap
Market leader
42liters
per cap
2nd player
42 liters
per cap
... supported by a
complete portfolio
approach
High End
Premium
Mainstream
212
Source: Company data, Euromonitor
1,319
2003 2014
CANADAWhat is new
with Corona?
2014 RESULTS
EBITDAR$
% consolidated EBITDA
Canada
1,755 MM
10%
Source: Company, 2014 figures
CENTRAL
AMERICA
AND CARIBBEAN
USD 1 billion
EBITDApotential
2014 RESULTS
EBITDAR$
% consolidated EBITDA
CentralAmerica
and Caribbean
698 MM
4%
Source: Company, 2014 figures
… WITH REGIONAL OPPORTUNITIES TO REMAIN AS KEY PER CAPITA
GROWTH DRIVERS HDI VS. TOTAL PER
CAPITA CONSUMPTION
NNEE
10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0
0.0
0.70
NNOO
0.65
0.60
Source: Company estimates
0.75
0.80
MMWWSSEESS
0.85
Perfil público
BRAZIL
Strong structural drivers + new consumer trends create big top line opportunities
Positive
Demographics
Per Capita
Growth
AMBEV WELL POSITIONED
TO CAPTURE THESE
GROWTH OPPORTUNITIES
Strong brands
Local execution,
global expertise
Leading
market share Talented and
motivated people
Unparalleled
distribution footprint
Complete portfolio
mainstream to high end
Nimble and fast to react
Source: Roper 2013
Difficulty paying monthly bills
Difficulty paying off credit/debit
20
49
24
56
NEGATIVE EVENTS CONSUMER CONFIDENCE
23
54
36
27 30
11 12
3 2
2
Global (25) Brazil
Don´t Know
Not at all confident
Not very confident
More confident thannot
Veryconfident
66
67
52
54
41
19
28
10
11
22
23
25
32
39
PURCHASE INTENT
Home
Fine Watch/ Jewelry
Special Vacation
Car / Other Vehicle
Home Appliances
Homes Electronics
Personal Electronics
CUTBACKS
44
57
35
47
26
40
27
42
Dining outat
restaurants
Going out for entertainment(movies,
sports events, concerts, etc.)
Household energy
use
Going outfor
adrink
Global
Brazil
AND DESPITE THE SHORT TERM CHALLENGES…
THE BRAZILIAN CONSUMER REMAINS CONFIDENT WITH THE FUTURE…
…AND IT ALL STARTS WITH HAVING THE BEST PRODUCTS TO THEVARIOUS
TYPES OF CONSUMERS IN THEIR DIFFERENT NEED STATES
Source: Segmentation
Needstate
ConsumerType
Budweiser Market Share%
Taking Budweiser to a new level
during and after FWC
Strong increase since 2011 with
significant room for growth
ACCELERATE PREMIUM
A complete portfolio and targeted execution to lead the segment
48.4%
28.3%
22.9%
24.9%
13.2%
21.9%
vs other Beer Markets
2010 2011 2012 2013 2014
4.9%
Premium Weight Brazil
7.5%
Source: Company estimates, Nielsen
Perfil produtos
… AND OUR TARGETED INNOVATION CONTINUES: BRAHMA 0.0…
Refresh Myself
Out Of Home occasions
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013
Brahma 0.0 launch
Industry Non alcohol volume NAMS
+6.7pp
Sep12 Sep13
Source: Nielsen
+33.6%
… AND OUR TARGETED INNOVATION CONTINUES: SKOL BEATS
EXTREME Amp Up
Night Out
Beats relaunch
Extreme launch
NEW BOTTLE
NEW LIQUID
6.9%ABV
Source: Nielsen
YTD´132012
41%39%
20112010
13%9%
2009
Domestic International
GROWTH HAS BEEN DRIVEN PRIMARILY BY
INTERNATIONAL BRANDS…
WEIGHT WITHIN PREMIUM VOLUMES (%)
59%
61%77%
87%
91%98%99%
1%
2007
2%
2008
23%
… ALLOWING US TO LEAD THE GROWTH AMONG
INTERNATIONALBRANDS
30
20
J08 J09 J10 J11 J12 J13 M M J
40
50
60
70
51
48
67
29
41
59
Competition
Source: Nielsen Retail Index
… BUT THERE IS MORE TO COME WHEN WE LOOK AT THE NEED
STATES OF THE BRAZILIAN CONSUMER Amp Up
International Premium
Budweiser
Lead the international Segment
YTD
12
YTD
13
+47%
OUR APPROACH IN NON-ALCOHOLIC BEVERAGES IS SIMILAR AND
CONTINUES TO DRIVE BETTER PERFORMANCE…FULL PORTFOLIO
BLOCKBUSTER
PROMOTIONS
DIGITAL
CONNECTIONS
INVESTING BEHIND
BRAND EQUITY
OUR APPROACH IN NON-ALCOHOLIC BEVERAGES IS SIMILAR AND
CONTINUES TO DRIVE BETTER PERFORMANCE…
2008 2009 2010 2011 2012 YTD13
7,4
7,7
8,1
8,6
9,0
10,7
CLOSING GAPS
THROUGH INNOVATION
Consistent Guaraná Antarctica
Market SHARE GROWTH
9,6
Oct13
Source: Nielsen Source: Company data
INCREASING PRESENCE IN
New Categories
20132012
Volume OCT’13 YTD
2x
Investimentos
..AND SO DOES THE INDUSTRY THAT CONTINUES TO INVEST
HEAVILY FOR THE FUTURECOLD BEVERAGES
INDUSTRY CAPEX
(BRL BILLION)
Source: CERVBRASIL, ABIR
Source: PWC, IBGE, BNDES, FGV
Cold beverages industry
represents 3% of Brazil’s
GDP
Generates over 3 million
jobs (direct and indirect)
Biggest GDP multiplier in the
economy
2.0
2.2
6.2
7.5
7.9
Estratégias
Brazil‟s medium and long-ter
opportunities are still out
there for the taking...
Commercial Strategies
THE EXECUTION OF OUR COMME
STRATEGIES AND THE CONTINU
FOCUS ON OUR CORE CAPABILI
HAVE MADE (AND WILL CONTI
TO MAKE) THE DIFFERENCE
COMMERCIAL STRATEGIES BUILDING BLOCKS
World Cup
Legacy
Source: Company data. Information until 2006 BRGAAP, 2007-2011IFRS
2012 was another year of EBITDA growth and EBITDA marginimprovement
8,794
9,174
2007
10,361
2008 2009 2010
11,707
2011
13,141
Consolidating Brahma
as #1
Creationof
Ambev
International
expansion
Organic Growth
Focus
Building &Exercising
Options
1997
662 667 903 1,505 1,990
2,710 3,072
4,537
6,305
7,445
1998 1999 2000 2001 2002 2003 2004 2005 2006
21.1%
23.8%
27.8% 28.7%
305%
37.0%
35.4%
37.8% 39.5%
42.3% 44.9% 44.3% 44.7%
46.4%
2012
48.4%
48.6%
15,679
Our current footprint give us an attractive
combination of profitability and growth…
Lead growth of
region with
profitability
Mature yet highly
profitable
business
#1 organic
growth
opportunity
Opportunity for
profitable growth and
M&A
8
strategy of
driving industry growth with
profitability Share of
Throat
Premium
Innovation
Full Brand Portfolio
10
0
20
30
40
50
80
70
60
90
100
Per Capita(Liters)
27
44
BEER
WINE
Source: Beer (Ex Factory Volume). Wine:
Bodegas Argentinas.
Argentina
example
… and we are placing some big bets for the coming years…
Full brand portfolio across
demand landscape
Brazil‟s medium and long-ter
opportunities are still out
there for the taking...
Commercial Strategies
RELAX &
BONDING
FOOD &
SAVOR
MOOD
SHIFT
SOCIAL
CATALYST
Needstate
Occasion
OUT OFHOME IN HOME
Sub TotalOccasion
GDPS Total Inc.Vol.
´15
Consumer/
Channel
Consumer/
focused
Shopper/
Channel
Σ MM Hl Σ MM Hl TT MM Hl
Opportunity: MM Hl Opportunity: MM Hl
Opportunity: MM Hl Opportunity: MM Hl
Need StateInit. Occasion Init.
Σ
MM Hl
Σ
MM Hl
Σ
MM Hl
Σ
MM Hl
Need State Init. Occasion Init.
Opportunity: MM Hl
Need State Init. Occasion Init.
Opportunity: MM Hl
Need StateInit. Occasion Init.
Need StateInit. Occasion Init.
Need State Init. Occasion Init.
Opportunity: MM Hl
Need State Init. Occasion Init.
Opportunity: MM Hl
Need StateInit. Occasion Init.
GROWTH DRIVERS: INNOVATION
Quantifying the opportunities and turning it into action
New liquids, new packaging, enhancing the consumer experience
Talented
People
StrongCulture
Financial
Discipline
(eg, ZBB)
Consolidating
Brahma as #1
Brahma &
Antarctica
merger
synergies
Stronger
Portfolio &
Revenue
mgmt
Trade
Programs
Integrating
Quinsa &
Labatt
Preparing
HILA for the
future
Leveraging
Scale (eg,
Direct
distribution)
Creation ofAmBev
International
expansion
Organic Growth
Focus
Quinsa
Transaction
Labatt
Acquisition
HILA-ex
Start-ups
Building &
Exercising Options
Innovation
& Brand
building
Productivity
& Cash
generation
Relationship
& CSR
Our organic and non organic growth history has enabled us to build a winning
business, with several learnings over time that have made us who we are...

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Informações gerais - AMBEV

  • 2. LATINAMERICA SOUTH From USD 200 million to USD 1.5 billion EBITDA in 10 years 2014 RESULTS EBITDAR$ % consolidated EBITDA LatinAmerica South 3,099 MM 17% Source: Company, 2014 figures
  • 3. LATIN AMERICASOUTH 10 years of profitable growth with great long term opportunitiesSolid financial performance LAS EBITDA(USD) Great long term opportunities... 2nd player 37 liters percap 2nd player 48 liters per cap Market leader 36liters per cap Market leader 33liters per cap Market leader 28liters per cap Market leader 42liters per cap 2nd player 42 liters per cap ... supported by a complete portfolio approach High End Premium Mainstream 212 Source: Company data, Euromonitor 1,319 2003 2014
  • 4. CANADAWhat is new with Corona? 2014 RESULTS EBITDAR$ % consolidated EBITDA Canada 1,755 MM 10% Source: Company, 2014 figures
  • 5. CENTRAL AMERICA AND CARIBBEAN USD 1 billion EBITDApotential 2014 RESULTS EBITDAR$ % consolidated EBITDA CentralAmerica and Caribbean 698 MM 4% Source: Company, 2014 figures
  • 6. … WITH REGIONAL OPPORTUNITIES TO REMAIN AS KEY PER CAPITA GROWTH DRIVERS HDI VS. TOTAL PER CAPITA CONSUMPTION NNEE 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 0.0 0.70 NNOO 0.65 0.60 Source: Company estimates 0.75 0.80 MMWWSSEESS 0.85
  • 8. BRAZIL Strong structural drivers + new consumer trends create big top line opportunities Positive Demographics Per Capita Growth AMBEV WELL POSITIONED TO CAPTURE THESE GROWTH OPPORTUNITIES Strong brands Local execution, global expertise Leading market share Talented and motivated people Unparalleled distribution footprint Complete portfolio mainstream to high end Nimble and fast to react
  • 9. Source: Roper 2013 Difficulty paying monthly bills Difficulty paying off credit/debit 20 49 24 56 NEGATIVE EVENTS CONSUMER CONFIDENCE 23 54 36 27 30 11 12 3 2 2 Global (25) Brazil Don´t Know Not at all confident Not very confident More confident thannot Veryconfident 66 67 52 54 41 19 28 10 11 22 23 25 32 39 PURCHASE INTENT Home Fine Watch/ Jewelry Special Vacation Car / Other Vehicle Home Appliances Homes Electronics Personal Electronics CUTBACKS 44 57 35 47 26 40 27 42 Dining outat restaurants Going out for entertainment(movies, sports events, concerts, etc.) Household energy use Going outfor adrink Global Brazil AND DESPITE THE SHORT TERM CHALLENGES… THE BRAZILIAN CONSUMER REMAINS CONFIDENT WITH THE FUTURE…
  • 10. …AND IT ALL STARTS WITH HAVING THE BEST PRODUCTS TO THEVARIOUS TYPES OF CONSUMERS IN THEIR DIFFERENT NEED STATES Source: Segmentation Needstate ConsumerType
  • 11. Budweiser Market Share% Taking Budweiser to a new level during and after FWC Strong increase since 2011 with significant room for growth ACCELERATE PREMIUM A complete portfolio and targeted execution to lead the segment 48.4% 28.3% 22.9% 24.9% 13.2% 21.9% vs other Beer Markets 2010 2011 2012 2013 2014 4.9% Premium Weight Brazil 7.5% Source: Company estimates, Nielsen
  • 13. … AND OUR TARGETED INNOVATION CONTINUES: BRAHMA 0.0… Refresh Myself Out Of Home occasions Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2013 Brahma 0.0 launch Industry Non alcohol volume NAMS +6.7pp Sep12 Sep13 Source: Nielsen +33.6%
  • 14. … AND OUR TARGETED INNOVATION CONTINUES: SKOL BEATS EXTREME Amp Up Night Out Beats relaunch Extreme launch NEW BOTTLE NEW LIQUID 6.9%ABV
  • 15. Source: Nielsen YTD´132012 41%39% 20112010 13%9% 2009 Domestic International GROWTH HAS BEEN DRIVEN PRIMARILY BY INTERNATIONAL BRANDS… WEIGHT WITHIN PREMIUM VOLUMES (%) 59% 61%77% 87% 91%98%99% 1% 2007 2% 2008 23%
  • 16. … ALLOWING US TO LEAD THE GROWTH AMONG INTERNATIONALBRANDS 30 20 J08 J09 J10 J11 J12 J13 M M J 40 50 60 70 51 48 67 29 41 59 Competition Source: Nielsen Retail Index
  • 17. … BUT THERE IS MORE TO COME WHEN WE LOOK AT THE NEED STATES OF THE BRAZILIAN CONSUMER Amp Up International Premium Budweiser Lead the international Segment YTD 12 YTD 13 +47%
  • 18. OUR APPROACH IN NON-ALCOHOLIC BEVERAGES IS SIMILAR AND CONTINUES TO DRIVE BETTER PERFORMANCE…FULL PORTFOLIO BLOCKBUSTER PROMOTIONS DIGITAL CONNECTIONS INVESTING BEHIND BRAND EQUITY
  • 19. OUR APPROACH IN NON-ALCOHOLIC BEVERAGES IS SIMILAR AND CONTINUES TO DRIVE BETTER PERFORMANCE… 2008 2009 2010 2011 2012 YTD13 7,4 7,7 8,1 8,6 9,0 10,7 CLOSING GAPS THROUGH INNOVATION Consistent Guaraná Antarctica Market SHARE GROWTH 9,6 Oct13 Source: Nielsen Source: Company data INCREASING PRESENCE IN New Categories 20132012 Volume OCT’13 YTD 2x
  • 21. ..AND SO DOES THE INDUSTRY THAT CONTINUES TO INVEST HEAVILY FOR THE FUTURECOLD BEVERAGES INDUSTRY CAPEX (BRL BILLION) Source: CERVBRASIL, ABIR Source: PWC, IBGE, BNDES, FGV Cold beverages industry represents 3% of Brazil’s GDP Generates over 3 million jobs (direct and indirect) Biggest GDP multiplier in the economy 2.0 2.2 6.2 7.5 7.9
  • 23. Brazil‟s medium and long-ter opportunities are still out there for the taking... Commercial Strategies
  • 24. THE EXECUTION OF OUR COMME STRATEGIES AND THE CONTINU FOCUS ON OUR CORE CAPABILI HAVE MADE (AND WILL CONTI TO MAKE) THE DIFFERENCE COMMERCIAL STRATEGIES BUILDING BLOCKS World Cup Legacy
  • 25. Source: Company data. Information until 2006 BRGAAP, 2007-2011IFRS 2012 was another year of EBITDA growth and EBITDA marginimprovement 8,794 9,174 2007 10,361 2008 2009 2010 11,707 2011 13,141 Consolidating Brahma as #1 Creationof Ambev International expansion Organic Growth Focus Building &Exercising Options 1997 662 667 903 1,505 1,990 2,710 3,072 4,537 6,305 7,445 1998 1999 2000 2001 2002 2003 2004 2005 2006 21.1% 23.8% 27.8% 28.7% 305% 37.0% 35.4% 37.8% 39.5% 42.3% 44.9% 44.3% 44.7% 46.4% 2012 48.4% 48.6% 15,679
  • 26. Our current footprint give us an attractive combination of profitability and growth… Lead growth of region with profitability Mature yet highly profitable business #1 organic growth opportunity Opportunity for profitable growth and M&A
  • 27. 8 strategy of driving industry growth with profitability Share of Throat Premium Innovation Full Brand Portfolio 10 0 20 30 40 50 80 70 60 90 100 Per Capita(Liters) 27 44 BEER WINE Source: Beer (Ex Factory Volume). Wine: Bodegas Argentinas. Argentina example
  • 28. … and we are placing some big bets for the coming years… Full brand portfolio across demand landscape
  • 29. Brazil‟s medium and long-ter opportunities are still out there for the taking... Commercial Strategies
  • 30. RELAX & BONDING FOOD & SAVOR MOOD SHIFT SOCIAL CATALYST Needstate Occasion OUT OFHOME IN HOME Sub TotalOccasion GDPS Total Inc.Vol. ´15 Consumer/ Channel Consumer/ focused Shopper/ Channel Σ MM Hl Σ MM Hl TT MM Hl Opportunity: MM Hl Opportunity: MM Hl Opportunity: MM Hl Opportunity: MM Hl Need StateInit. Occasion Init. Σ MM Hl Σ MM Hl Σ MM Hl Σ MM Hl Need State Init. Occasion Init. Opportunity: MM Hl Need State Init. Occasion Init. Opportunity: MM Hl Need StateInit. Occasion Init. Need StateInit. Occasion Init. Need State Init. Occasion Init. Opportunity: MM Hl Need State Init. Occasion Init. Opportunity: MM Hl Need StateInit. Occasion Init. GROWTH DRIVERS: INNOVATION Quantifying the opportunities and turning it into action New liquids, new packaging, enhancing the consumer experience
  • 31. Talented People StrongCulture Financial Discipline (eg, ZBB) Consolidating Brahma as #1 Brahma & Antarctica merger synergies Stronger Portfolio & Revenue mgmt Trade Programs Integrating Quinsa & Labatt Preparing HILA for the future Leveraging Scale (eg, Direct distribution) Creation ofAmBev International expansion Organic Growth Focus Quinsa Transaction Labatt Acquisition HILA-ex Start-ups Building & Exercising Options Innovation & Brand building Productivity & Cash generation Relationship & CSR Our organic and non organic growth history has enabled us to build a winning business, with several learnings over time that have made us who we are...