Users’ minds take shortcuts to get through the day. We call these cognitive biases. Usually they’re harmless. Even helpful. But what happens when they’re not?
This talk will use real-world examples to identify some particularly nasty biases and ways to combat them. You’ll leave this session with a better understanding of:
- Common cognitive biases that influence users’ decision-making in ways that can harm them
- Content strategy tips and tricks to help users avoid bad decisions based on those biases
- Ways to avoid having our own biases result in negative outcomes for users